The verdict in three sentences
For a concierge medicine or longevity clinic in Abu Dhabi, a local agency usually quotes AED 30,000 to 90,000 (about USD 8,200 to 24,500) for a new website, and premium studios go well beyond that. Kolonell works on a fixed grid of USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium), with a project manager reachable in Gulf hours, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support included. The real budget question sits elsewhere: medical review of the copy, photography and Arabic translation are third-party costs you must plan for, whoever builds the site.
What does a clinic website really cost in Abu Dhabi in 2026?
The local figures below are a 2026 ballpark drawn from typical agency quotes. The dirham is pegged to the dollar (about AED 3.67 to USD 1), so conversions are approximate but stable.
| Option | 2026 ballpark | In USD (approx.) | What you usually get |
|---|---|---|---|
| Freelance designer | AED 8,000 to 25,000 | USD 2,200 to 6,800 | Adapted theme, little strategy, content supplied by the clinic |
| Local agency | AED 30,000 to 90,000 | USD 8,200 to 24,500 | Custom design, Arabic version often included, on-site project management |
| Premium local agency | AED 100,000 to 250,000 and up | USD 27,000 to 68,000 and up | Art direction, filming, workshops, integrations |
| Kolonell Starter | Fixed grid | USD 2,900 | Focused site for a single-offer practice |
| Kolonell Growth | Fixed grid | USD 4,900 | Full structure: physicians, memberships, programmes, insights |
| Kolonell Premium | Fixed grid | USD 8,900 | The multilingual tier, languages and Arabic right-to-left scope set in the quote |
Included in all three tiers: a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. On quote: member area, patient portal, booking linked to your medical records system, membership payments and any custom application. Tier details are on the international offer.
What your site has to prove to a prospective member
Your prospects are executives, families and expatriates considering an annual membership. Before they call, they check three things: who the physicians are, what the membership covers and how their data is handled. The site must answer without promises: no claims about lifespan or health outcomes, only evidence-based approaches.
| Page | What it must show | Watch-out |
|---|---|---|
| Membership and fees | What is included, response times, "from" prices if you display them | No misleading comparison with insurance |
| Physicians | Degrees, licence to practise, specialties, languages spoken | Only titles actually held |
| Programmes | Assessments, follow-up, tests offered, what a first visit looks like | No promise of rejuvenation or longevity |
| Approach and evidence | General scientific references, limits of testing | Separate what is established from what is exploratory |
| Privacy | Data collected, retention period, contact | Forms kept to the strict minimum |
| Contact and booking | Phone, short form, directions | No medical questionnaire in a public form |
| Insights | Educational, dated articles signed by a physician | Medical review before publishing |
On the framework: health advertising in Abu Dhabi falls under the emirate's health regulator, and personal data falls under Federal Decree-Law No. 45 of 2021, with a separate regime if your entity is registered in ADGM. Check with your adviser whether your content needs approval before publication and whether patient testimonials are allowed. This is not legal advice.
Hidden costs and the three-year total
The build price is only part of the bill. The table below follows a Growth scenario with market assumptions clearly labelled.
| Item | Year 1 | Years 2 and 3 | Nature |
|---|---|---|---|
| Kolonell Growth build | USD 4,900 | 0 | Fixed grid |
| Professional photography | USD 2,200 to 4,100 | USD 0 to 2,000 | Third party, market assumption |
| Arabic translation of about twenty pages | USD 1,500 to 3,000 | USD 500 to 1,000 | Third party, market assumption |
| Medical and compliance review | USD 1,000 to 2,500 | USD 500 to 1,500 | Third party, market assumption |
| Hosting and domain | USD 300 to 600 | USD 600 to 1,200 | Market assumption |
| Maintenance after the 3 included months | USD 1,350 to 3,600 (9 months) | USD 3,600 to 9,600 | Market assumption, on quote at Kolonell |
| Member portal, connected booking | On quote | On quote | Integration |
Over three years, excluding integrations, this scenario lands between roughly USD 16,450 and 34,000: the build weighs less than content and upkeep. Ask every local agency for the same breakdown, otherwise you are comparing different scopes.
When a local Abu Dhabi agency is the better choice
To be fair: an agency based in the city is worth its price if you want weekly in-person workshops, Arabic copy produced in-house from day one, regular filming inside the clinic or a deep integration with a local medical software. It is also used to the emirate's approval routes for health advertising. If what you need is a clear, fast, credible site delivered within a month, the fixed grid is easier to read.
Questions to ask any provider:
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- Who writes the medical claims and who signs them off?
- Where is form data hosted, and for how long?
- Does the Arabic scope cover every page, in right-to-left layout?
- Who owns the domain, the accounts and the source files?
- What does the first year after launch cost, line by line?
Mini case study
Illustrative example: "Corniche Longevity Partners", three physicians, one annual membership programme. The local agency consulted quotes AED 75,000, about USD 20,400, Arabic translation included.
- Growth option: USD 4,900 + photography USD 3,000 + Arabic translation USD 2,000 + medical review USD 1,500 = USD 11,400, about USD 9,000 less.
- Premium option, with Arabic built as a site language: 8,900 + 3,000 + 2,000 + 1,500 = USD 15,400, about USD 5,000 less.
The gap pays for a year of content, but only if the local quote really covers the same scope.
FAQ
How long does it take to launch a longevity clinic website?
Allow 3 to 4 weeks for Starter or Growth and 4 to 6 weeks for Premium. Add 1 to 2 weeks for medical review of the copy, which is often the real bottleneck.
Should we display membership prices?
It is not mandatory, but a "from" price filters enquiries and reassures. Many clinics show an entry annual fee and explain the rest during a first 20 to 30 minute call.
Is the member area included in the tiers?
No: member area, patient portal and connected booking are on quote. A USD 4,900 site can still link to your existing booking tool.
Is an Arabic version essential in Abu Dhabi?
A large share of concierge clients read English, but an Arabic version widens the local audience and reassures Emirati families. Premium is the multilingual tier, with the languages and right-to-left layout set in the quote.
What happens after the 3 months of support?
Maintenance is then on quote. As a market assumption, local agencies often charge USD 150 to 400 a month for updates and security.
Let's scope your project. Pages, a tier between USD 4,900 and 8,900, the Arabic scope and your target launch date: we price everything in a single quote. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.