The verdict in three sentences
A Miami gallery or art advisory website must first prove real access to the artists you represent and the seriousness of your advice, not display prices. Against a local agency quoting around USD 15,000 to 40,000 as a 2026 ballpark, Kolonell's fixed grid runs from USD 2,900 (Starter) to USD 8,900 (Premium), with a project manager reachable in your time zone. The real gap lies in the costs around the site: artwork photography, image rights and maintenance.
What does a gallery website cost in Miami in 2026?
Local ranges come from typical South Florida agency quotes and public rate pages. They are 2026 ballpark figures.
| Provider | 2026 ballpark (USD) | Usual timeline | What you usually get |
|---|---|---|---|
| Local freelancer | 4,000 to 12,000 | 6 to 10 weeks | Adapted theme, little copywriting |
| Local agency | 15,000 to 40,000 | 8 to 14 weeks | Custom design, CMS, one language |
| Premium Miami or New York studio | 50,000 to 120,000 | 3 to 6 months | Art direction, integrations |
| Kolonell Starter | 2,900 | 3 to 4 weeks | Polished showcase site, native copywriting |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Artist and exhibition pages, journal |
| Kolonell Premium | 8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. For a gallery that also courts Latin American collectors, Premium, the multilingual tier, can cover English and Spanish. Gated areas, private viewing rooms and integrations with inventory software are on quote. Details are on the international offer.
What a gallery website must prove
Collectors type an artist's name, an exhibition or an art fair. During Art Basel Miami Beach week in December, those searches spike. The site must answer fast and without ambiguity.
| Page | What it proves | Condition |
|---|---|---|
| Represented artists | That representation is real | Only artists who have agreed |
| Artwork pages | Availability and dimensions | Authorised images, price on request if that is your practice |
| Past and upcoming exhibitions | The gallery's programme | Real dates |
| Art fairs | Where to meet you | Confirmed booths only |
| Art advisory | Method and scope of the service | No invented clients or acquisitions |
| Contact and appointments | Access to a real person | Short form, email consent |
Two constraints shape these pages. Image rights and the artist's consent must be settled before going live. Anti-money-laundering rules for art market participants also differ by country: they are strict in the EU and the UK, which matters if you sell to clients there. In the US there is no single federal privacy law, ADA website accessibility suits are frequent (aim for WCAG 2.1 or 2.2 AA) and your emails fall under the CAN-SPAM Act. This is not legal advice.
Hidden costs and the 3-year total
The build price is only part of the bill. Here is a 3-year calculation, with market assumptions clearly labelled.
| Item | With a local agency | With Kolonell Growth |
|---|---|---|
| Website build | USD 28,000 (mid-range) | USD 4,900 |
| Photography of 40 works | USD 3,000 (market assumption) | USD 3,000 (market assumption) |
| Hosting and domain over 3 years | USD 900 (market assumption) | USD 900 (market assumption) |
| Maintenance after 3 months, 33 months | USD 350/month, USD 11,550 (market assumption) | On quote, USD 200/month used here, USD 6,600 (market assumption) |
| Spanish translation | USD 1,500 to 3,000 (market assumption) | Covered if you move to Premium, languages set in the quote |
| 3-year total (excluding Spanish) | USD 43,450 | USD 15,400 |
The maths: 28,000 + 3,000 + 900 + 11,550 = USD 43,450 on one side, 4,900 + 3,000 + 900 + 6,600 = USD 15,400 on the other. Legal review of artist agreements and rights management remain third-party costs either way.
When a local agency is the better choice
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To be fair: a Miami agency makes sense if you want an on-site video shoot during installation, weekly in-person meetings, or a full visual identity built from scratch with an art director at your opening. It also makes sense if the site must connect to complex inventory software from day one. Otherwise, ask every provider: who writes the artist texts? Who owns the files and the domain? What does it cost to add a new exhibition yourself? Will the site be tested against WCAG AA?
Mini case study
Illustrative example: Bayline Contemporary, a fictional Wynwood gallery representing 12 artists with an advisory service for collectors. A local agency quotes USD 28,000. The gallery chooses Kolonell Growth at USD 4,900, adds USD 3,000 of photography (market assumption) and assumes USD 200 a month for maintenance. Over 3 years it spends USD 15,400 instead of USD 43,450, a gap of USD 28,050, which can fund several fair booths depending on the fairs. If Spanish-speaking demand is confirmed, moving to Premium at USD 8,900 adds USD 4,000.
FAQ
Should we display artwork prices?
It is not required: many galleries show price on request. The site should then make enquiring easy, ideally in under 3 fields.
How long until the site is live?
With Kolonell, allow 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium. A local agency usually quotes 8 to 14 weeks.
Can we keep showing works by an artist we no longer represent?
Only with a written agreement covering the images. Remove the pages within 30 days of the end of representation if the agreement says nothing.
Is a private viewing room included?
No: collector-only areas are on quote because they involve accounts and access control. Budget for them separately.
What happens after the 3 months of support?
Maintenance is offered on quote. In our calculations we use USD 200 a month as a market assumption.
Let's scope your project. A gallery with 10 to 20 artists often starts on Growth, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
