The verdict in three sentences
In Amsterdam, a website for an art gallery or art advisory costs, as a 2026 ballpark, anywhere from 3,000 EUR with a freelancer to more than 60,000 EUR with a recognised design studio, before photography and translation. Kolonell's fixed grid sits at 2,700 EUR (Starter), 4,500 EUR (Growth) and 8,200 EUR (Premium), Premium being the multilingual tier for a site in Dutch and English. The real cost lies elsewhere: image rights for the works, installation photography, keeping exhibitions up to date and the maintenance budget over three years.
What a gallery website costs in Amsterdam, by provider
Collectors who land on your site have usually typed an artist's name, a current exhibition or an art fair (artist name + gallery Amsterdam, art advisory Netherlands, Jordaan exhibition November). The site therefore has to be quick to update, beautiful on mobile and flawless on credits. Here are the ranges seen in typical local agency quotes, excluding Dutch VAT at 21%.
| Provider | Build budget (2026 ballpark) | Typical timeline | What is usually included |
|---|---|---|---|
| Dutch freelancer | 3,000 to 8,000 EUR | 4 to 8 weeks | Adapted theme, 5 to 8 pages, one language |
| General local agency | 12,000 to 30,000 EUR | 8 to 14 weeks | Custom design, CMS, often two languages |
| Premium design studio (Amsterdam) | 35,000 to 80,000 EUR | 3 to 6 months | Art direction, motion, catalogue integration |
| Kolonell Starter | 2,700 EUR | 3 to 4 weeks | Polished showcase site, project manager in your time zone |
| Kolonell Growth | 4,500 EUR | 3 to 4 weeks | Structured artist and exhibition pages, core SEO |
| Kolonell Premium | 8,200 EUR | 4 to 6 weeks | Multilingual tier (languages set in the quote), richer design |
All three Kolonell tiers include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Gated areas (a private viewing room for collectors, a client portal for the advisory side), connections to artwork inventory software and custom applications are on quote. Tier details are on the international offer.
What a gallery site must prove, page by page
An art advisor sells trust and an eye; a gallery sells a programme and its artists. The site has to show both without ever displaying what you are not entitled to display.
- Represented artists: one page per artist, only for those who have given written consent, with an approved biography and photo credits.
- Exhibitions: current, upcoming and archive, with dates, curatorial texts and installation views.
- Available works: authorised images, dimensions, medium, and a price on request line if that is your practice.
- Art fairs: calendar of actual participations, booth and dates.
- Art advisory: scope of services (collection building, acquisition, valuation, collection management), without listing clients or transactions.
- Compliance: a privacy policy aligned with the AVG (the Dutch name for the GDPR, supervised by the Autoriteit Persoonsgegevens) and a mention of identity checks. EU anti-money-laundering rules (AMLD5) cover art market participants for transactions of 10,000 EUR or more: the site does not need to detail your procedure, but it must not promise anything that contradicts it. This is not legal advice.
- Contact and appointments: address, opening hours and a private viewing request form.
Hidden costs and the three-year total
The build quote is only part of the bill. The items below are third-party costs or market assumptions, never included in the Kolonell grid.
| Item over 3 years | Local agency (2026 ballpark) | With Kolonell Premium | Note |
|---|---|---|---|
| Website build | 25,000 EUR | 8,200 EUR | Kolonell fixed price, typical local quote |
| Photography of works and installations | 2,500 EUR | 2,500 EUR | Market assumption, local photographer |
| Proofread Dutch translation | 1,200 EUR | 1,200 EUR | Market assumption, third-party translator |
| Legal review of notices | 800 EUR | 800 EUR | Market assumption, lawyer or legal adviser |
| Maintenance after the included period | 300 EUR a month over 36 months, i.e. 10,800 EUR | 150 EUR a month over 33 months, i.e. 4,950 EUR | Market assumption; at Kolonell, maintenance is on quote after the 3 included months |
| Indicative total | 40,300 EUR | 17,650 EUR | Excluding VAT and hosting |
The gap comes mostly from the build and maintenance. Photography, translation and legal review stay the same: no provider makes them disappear.
When a local agency is the better choice
To be fair: an Amsterdam agency suits you better if you want in-person art direction workshops with your artists, if your site must integrate closely with inventory software already maintained by a local developer, or if you are building a full visual identity alongside the site. The same goes for an online catalogue raisonné, which is a project of a different budget and timescale. For a gallery or advisory that wants a clean, fast, well-structured site within a few weeks, a fixed grid avoids overruns.
Questions to ask any provider:
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- Who checks credits and image rights before launch?
- How long does it take to publish a new exhibition without a developer?
- Are images served in lightweight formats to keep the site fast on mobile?
- What does maintenance cost after the included period, and what does it cover?
- Is the site ready for a second language without a rebuild?
Mini case study
Illustrative example: Galerie Vos & Keizer, a contemporary painting gallery in the Jordaan that also advises private collectors. The director receives a local quote of 26,000 EUR for a site in Dutch and English. She chooses Kolonell Premium, the multilingual tier, in Dutch and English: 8,200 EUR. She adds a proofread Dutch translation at 1,200 EUR (market assumption) and a photo shoot at 2,500 EUR (market assumption). Launch total: 8,200 + 1,200 + 2,500 = 11,900 EUR, which is 14,100 EUR less than the local build quote alone. She sets the difference aside for the next art fair and the photography of the following exhibition.
FAQ
How much does an art gallery website cost in Amsterdam in 2026?
Expect 3,000 to 8,000 EUR with a freelancer and 12,000 to 30,000 EUR with a local agency, as a 2026 ballpark excluding VAT. At Kolonell the grid is fixed: 2,700, 4,500 or 8,200 EUR depending on the tier.
Should prices of works be shown on the site?
You can, but many galleries prefer price on request for works above a few thousand euros. It is a commercial choice; the site simply has to make it clear and offer an enquiry form within 3 clicks.
Do we need artists' consent to publish their works?
Yes, publishing a work requires the rights to the image and the consent of the artist or the estate. Keep a simple register of permissions; it saves you from removing 20 or 30 images in a hurry.
Which tier for a site in Dutch and English?
Premium, the multilingual tier at 8,200 EUR, in Dutch and English, with languages set in the quote. Translation by a third-party translator remains a separate cost.
How long until we are live?
3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, provided authorised texts and images are ready. The most common delay comes from collecting image rights, not from development.
Let's scope your project. A gallery or art advisory site in Dutch and English, on the Growth or Premium tier, live before your next exhibition. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
