The verdict in three sentences
A B2B marketing-site redesign of 8 to 15 pages in Berlin costs, in 2026, between 6,500 and 14,000 EUR, a premium template between 3,500 and 6,000 EUR, and a custom headless build between 18,000 and 35,000 EUR. The gap comes mostly from the day rate (550-750 EUR at an agency vs 350-500 EUR freelance) and the depth of content and SEO. Plan for a 30-40% deposit, a 6-10 week timeline, and maintenance of 90-250 EUR/month.
2026 price grid by redesign type
The ranges below are 2026 orders of magnitude for the Berlin market, in EUR (19% VAT on top).
| Project type | Pages | Price EUR | Timeline |
|---|---|---|---|
| Customized premium template | 5-8 | 3,500 - 6,000 | 3-5 wks |
| Standard marketing-site redesign | 8-12 | 6,500 - 10,000 | 6-8 wks |
| Advanced redesign (blog, SEO) | 12-15 | 10,000 - 14,000 | 8-10 wks |
| Custom headless (Next.js) | 15+ | 18,000 - 35,000 | 10-16 wks |
| Multilingual institutional site | 20+ | 25,000 - 50,000 | 12-20 wks |
The day rate shapes the whole quote: a Berlin agency bills 550-750 EUR/day, a senior freelancer 350-500 EUR/day. On a 20-day project, the gap reaches 4,000-5,000 EUR.
Line-item breakdown of a quote
A serious redesign quote clearly splits the line items. Here is a typical split for a 10,000 EUR redesign.
| Line item | Share of budget | Amount EUR |
|---|---|---|
| UX / design mockups | 25% | 2,500 |
| Integration / development | 35% | 3,500 |
| Content / copywriting | 15% | 1,500 |
| Technical + on-page SEO | 15% | 1,500 |
| QA / testing / go-live | 10% | 1,000 |
On top of that come recurring costs: maintenance 90-250 EUR/month, managed hosting 25-75 EUR/month, ongoing SEO 300-1,200 EUR/month depending on ambition.
Tax and funding
VAT at 19% applies and is recoverable for a VAT-registered company: a 10,000 EUR net quote is 11,900 EUR gross, of which 1,900 EUR is deductible VAT. On funding, some German regional and federal digitalization grants can cover part of a transformation project; check eligibility before signing, as amounts and conditions change every year (2026 estimate).
Mini case study
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Sarah, COO of a 45-person industrial SME near Berlin, wants to redesign her 12-page site, now 6 years old. She compares an agency (18 days at 650 EUR = 11,700 EUR) and a freelancer (20 days at 450 EUR = 9,000 EUR). She picks the agency for the delivery guarantee and structured acceptance. With conversion rising from 0.8% to 1.6% on 3,000 visitors/month, she doubles quote requests: 24 leads/month instead of 12. At 2% closing and an 8,000 EUR average deal, the 11,700 EUR investment pays back in under 4 months.
FAQ
How much does a basic B2B marketing-site redesign cost in Berlin in 2026?
Budget 6,500 to 10,000 EUR for 8 to 12 pages with custom design, responsive integration, and basic technical SEO. Below 4,000 EUR you are on a low-differentiation template.
Agency or freelancer: what is the real price gap?
The agency day rate (550-750 EUR) is 40-60% higher than freelance (350-500 EUR). Over 20 days that is a 4,000-5,000 EUR gap, in exchange for a team, service continuity, and formal acceptance.
What deposit and payment schedule are standard?
The 2026 norm is a 30-40% deposit at order, an interim payment at mockup sign-off, and the balance at go-live after acceptance.
Is a redesign eligible for a digitalization grant?
Some transformation programs are, with amounts that vary yearly. Validate eligibility before signing; it is an estimate, not a guarantee.
What maintenance budget should I plan after go-live?
Between 90 and 250 EUR/month for updates, security, and small changes, plus 25-75 EUR/month of managed hosting.
Let's scope your project. Send us your page count, key features, and target date, and we will price a marketing-site or headless redesign to your budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
