The verdict in three sentences
A Rabat crafts company already selling to 80 boutiques in Europe can open a dedicated B2B store for 120,000 to 220,000 MAD excluding tax (about 11,100 to 20,400 EUR), with a realistic goal of 25% of revenue online within 18 to 24 months. The cost of international payments (about 2.9% plus 1 to 2% FX fees) is offset by ending email follow-ups and manually re-keyed quotes. The real value lies in three automations: order minimums, clear Incoterms and shipping costs calculated in the cart.
The budget for an export B2B store
An export B2B store looks little like a consumer site. Buyers are concept store owners in Paris, Brussels or Amsterdam who want wholesale prices in euros, clear minimum quantities, reliable production lead times and clean export documents.
| Cost line (2026 estimate) | Price excl. tax in MAD | EUR equivalent |
|---|---|---|
| Design and catalog (lookbook, product pages, photos) | 25,000 to 45,000 | 2,300 to 4,200 |
| Approved retailer accounts and wholesale prices by country | 18,000 to 32,000 | 1,700 to 3,000 |
| Order minimums, multiples and pre-orders | 12,000 to 22,000 | 1,100 to 2,000 |
| International payment (card, SEPA transfer, deposit) | 15,000 to 28,000 | 1,400 to 2,600 |
| Shipping and Incoterms calculation (EXW, DAP, DDP) | 18,000 to 35,000 | 1,700 to 3,200 |
| Export invoice, packing list, EUR, USD, MAD currencies | 15,000 to 30,000 | 1,400 to 2,800 |
| Bilingual FR/EN, testing and launch | 17,000 to 28,000 | 1,600 to 2,600 |
| Total | 120,000 to 220,000 | 11,100 to 20,400 |
Also budget 800 to 2,000 MAD per month for hosting and maintenance, plus 3,000 to 6,000 MAD of product photography per collection if your current visuals are not usable online.
International payments: what each option costs
Payments are often the sticking point for a Moroccan exporter. Visible fees are known, but FX and repatriation delays weigh just as much on margin. Here is a 2026 comparison for a typical 2,500 EUR order.
| Payment option | Estimated fees | Cost on 2,500 EUR | Settlement time |
|---|---|---|---|
| Card via international gateway | 2.9% + 0.30 EUR | 72.80 EUR | 2 to 7 days |
| FX conversion to MAD | 1 to 2% | 25 to 50 EUR | On repatriation |
| SEPA transfer to a foreign currency account | 5 to 25 EUR per transfer | 5 to 25 EUR | 1 to 3 days |
| CMI (card in dirhams) | 1.5 to 2.5% | 37.50 to 62.50 EUR | 2 to 3 days |
| PayPal Business | 3.4% + fixed fee + 3 to 4% FX | 160 to 185 EUR | Instant, paid withdrawal |
| 30% card deposit, balance by transfer | Mixed | 30 to 45 EUR | Deposit instant |
The most cost-effective formula for orders above 1,500 EUR is often a 30% card deposit at checkout, then the balance by bank transfer before shipping. You cut fees and secure production.
Minimums, Incoterms and shipping: the rules to code
Export disputes rarely come from the product. They come from a misunderstanding about who pays shipping, customs duties or VAT on arrival. The store must display the Incoterm before checkout: EXW (the customer arranges pickup in Rabat), DAP (you deliver, the customer pays customs and VAT) or DDP (you deliver all-inclusive). Shipping is calculated from volumetric weight and a per-country table, for example 9 to 14 EUR per kilo by express to France, or 180 to 350 EUR per pallet by road groupage. An order minimum of 600 to 1,000 EUR per retailer protects your margin against these fixed costs.
Mini case study
Salma, owner of a pottery and handmade textile company in Rabat, generates 6,000,000 MAD (about 555,000 EUR) of export revenue with 80 boutiques in Europe. Today everything goes through email, WhatsApp and Excel invoices: her sales assistant spends 70% of her time on it.
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She invests 180,000 MAD excluding tax in a B2B store. Goal: 25% of revenue online, or 1,500,000 MAD. Payment and FX fees, at about 3.5% on the share paid by card (40%), amount to 21,000 MAD a year.
On the other side, the assistant frees up about 50% of her time for prospecting, the equivalent of 60,000 MAD of annual salary redirected. Online reorders raise purchase frequency by 10% among active customers, or 150,000 MAD of extra revenue at a 45% margin, 67,500 MAD. Net annual gain: about 106,500 MAD. Payback in about 20 months.
FAQ
Can we collect euros from Morocco?
Yes, with a foreign currency account at a Moroccan bank and an international payment gateway or SEPA transfer. FX fees of 1 to 2% apply when repatriating to dirhams.
Should prices be shown publicly?
No, wholesale prices appear after the retailer account is approved, protecting your margins and distributors. Visitors see the catalog and an access request form handled within 24 to 48 h.
Which Incoterm should we offer European boutiques?
DAP is the most common for orders of 600 to 3,000 EUR, since the customer handles import VAT. DDP reassures small boutiques but requires a fiscal representative or a carrier advancing duties, so add 5 to 8% to the price.
How long does it take to launch the store?
Plan 10 to 14 weeks, including 3 to 4 weeks for the catalog and photos. Setting up international payments and the foreign currency account can take 2 to 4 weeks on the bank side.
Can we handle collection pre-orders?
Yes, a pre-order module with a 30% deposit and estimated delivery date costs 12,000 to 22,000 MAD. It smooths production and reduces unsold stock.
Let's scope your project. We design your export B2B store with international payments, Incoterms and calculated shipping, for a budget of 120,000 to 220,000 MAD and launch in 10 to 14 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
