The verdict in three sentences
For a Vancouver physiotherapy and massage therapy clinic, ongoing Google Business Profile management costs 120 to 500 CAD a month in the 2026 market, and the price gap mostly reflects review response time and how often the profile is checked. The highest value tasks are checking user suggested edits, which can change your hours or phone number without warning, and replying to reviews within 48 hours. Photos and some posts can stay in house if you keep a weekly rhythm.
What a management contract includes, tier by tier
Prices are a 2026 market ballpark in Vancouver, for one profile.
| Task | Tier 1 (120 to 220 CAD) | Tier 2 (220 to 350 CAD) | Tier 3 (350 to 500 CAD) |
|---|---|---|---|
| Posts | 2 a month | 3 a month | 4 a month with visuals |
| Review replies | Within 5 days | Within 48 h | Within 24 h, negative reviews flagged same day |
| New photos | 5 a month supplied by you | 5 to 8 a month | 8 to 10 a month, yearly shoot |
| Suggested edit checks | Every 2 weeks | Weekly | Twice a week |
| Hours, statutory holidays, closures | On request | Planned each quarter | Planned and checked the day before |
| Questions and answers | No | Replies within 72 h | Replies within 24 h |
| Call and direction reporting | Quarterly summary | Summary each month with commentary | Weekly report plus quarterly review |
For a clinic with 3 to 6 practitioners, Tier 2 is usually enough; Tier 3 suits multi site clinics or high new patient volume.
Health professionals in British Columbia should check their regulatory college's advertising standards, which can restrict testimonials and claims in marketing. Review replies must never confirm that someone is a patient, consistent with BC's Personal Information Protection Act.
What you can do in house
| Task | Time per month | Doable in house? | Risk if skipped |
|---|---|---|---|
| Take and upload 5 photos | 30 min | Yes, by phone | Profile looks stale |
| Write an informational post | 30 min per post | Yes, with a template | Low |
| Reply to positive reviews | 15 to 30 min | Yes | Low |
| Reply to negative reviews | 30 min to 1 h | With care, second reader advised | Reply that exposes a patient |
| Check suggested edits | 15 min a week | Possible but often forgotten | Wrong hours or phone for weeks |
| Read the call and direction report | 20 min | Yes, if the report is clear | No decisions based on data |
A clinic that keeps photos and positive replies in house can usually drop one tier and save 100 to 150 CAD a month.
Mini case study
Illustrative example: Hannah, owner of a Kitsilano clinic with 4 physiotherapists and 2 registered massage therapists, weighs Tier 1 at 180 CAD and Tier 2 at 290 CAD a month. A user edit changed her Saturday hours two months ago and nobody noticed: the clinic lost about 7 calls per Saturday, or 56 calls. At a 50 % booking rate and 110 CAD per session, that is about 3,080 CAD lost. Tier 2, with weekly checks, costs 1,320 CAD more a year than Tier 1 and would have caught the error within a week.
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FAQ
What are suggested edits?
Changes proposed by users or by Google to hours, phone or address that can be applied without your approval. A weekly 15 minute check prevents months of wrong information.
How many posts a month?
Two to four posts a month are enough for a Vancouver clinic. Two useful posts, such as holiday hours or new services, beat 8 generic ones.
Should we reply to every review?
Yes, positive and negative, ideally within 48 hours. Two to three sentences are enough, with no health or treatment details.
What annual budget should we plan?
From 1,440 to 6,000 CAD a year depending on tier in the 2026 Vancouver market. Add an optional photo shoot of 300 to 600 CAD a year.
What does Kolonell offer?
A visibility audit at 100,000 FCFA, about 152 EUR, deducted from setup if you start within 30 days, then 12 month plans from about 191 EUR to about 534 EUR a month, with a weekly report.
Get found by the patients who are searching for you. Start with a 100,000 FCFA (about 152 EUR) visibility audit of your clinic profile, then a Traffic Engine plan that fits, with a weekly report on calls and directions. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
