The verdict in three sentences
A company renting hospital beds, wheelchairs and oxygen concentrators in Dublin should budget EUR 6,500 to 15,000 excl. VAT for an effective website in 2026. The site must first win over referrers (GPs, public health nurses, occupational therapists) and nursing homes, not the general public. As soon as a prescription or any health data passes through the site, certified health data hosting under GDPR special-category rules becomes necessary and adds EUR 40 to 120 per month.
The typical specification and its pricing
The specification for a medical equipment lessor fits into six blocks. Each has a clear cost, which lets you build the budget in stages.
| Functional block | Content | 2026 range |
|---|---|---|
| Brochure core (10 to 15 pages) | Home, services, areas served, about, contact | EUR 2,500 to 4,000 |
| Equipment catalogue | 80 to 300 items, product sheets, manuals, reimbursement codes | EUR 1,500 to 4,000 |
| Referrer area | Prescribing guide, lead times, template documents | EUR 800 to 1,800 |
| Secure prescription form | Encrypted upload, acknowledgement of receipt | EUR 1,000 to 2,500 |
| Local SEO for Dublin and suburbs | Area pages (Tallaght, Swords, Dun Laoghaire) | EUR 500 to 1,500 |
| Testing, GDPR, go-live | Records, notices, mobile testing | EUR 200 to 1,200 |
| Total | EUR 6,500 to 15,000 |
The catalogue is often the most underestimated work. A sheet useful to a referrer includes reference, photo, dimensions, maximum load, reimbursement code and delivery time. Allow 15 to 25 minutes of data entry per item if your data is not structured.
Health data hosting: when is it mandatory?
Certified health data hosting (ISO 27001 with health-specific controls, data stored in the EU) is required as soon as the site stores a prescription, a patient name linked to a medical need or a care file. A simple contact form without health data is not in scope.
| Setup | Health data stored | Hosting required | Indicative monthly cost |
|---|---|---|---|
| Brochure + contact form | No | Shared or standard VPS | EUR 10 to 40 |
| Brochure + referrer callback request | No (business contact only) | Standard VPS | EUR 20 to 40 |
| Online prescription upload | Yes | Certified health hosting | EUR 60 to 160 |
| Patient file tracking | Yes | Certified hosting + logging | EUR 90 to 200 |
| Prescription sent by encrypted email | Transit only | Secure health messaging | EUR 15 to 40 |
| Link to fleet management software | Yes | Certified hosting + secure API | EUR 120 to 250 |
The extra cost of certified hosting compared to standard hosting is therefore EUR 40 to 120 per month. A sensible alternative is to store nothing on the site and forward the prescription to secure health messaging, which narrows the regulatory scope.
Realistic timeline
| Phase | Duration | Deliverable |
|---|---|---|
| Scoping and specification | 1 week | Sitemap, item list |
| Mock-ups | 1 to 2 weeks | Key pages approved on mobile |
| Development | 2 to 4 weeks | Full site on staging |
| Catalogue entry | 1 to 2 weeks | 80 to 300 sheets published |
| Testing and go-live | 1 week | Site in production, Search Console |
| Total | 6 to 10 weeks |
Mini case study
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Sophie, managing director of a medical equipment leasing company in Dublin, still receives prescriptions by fax and phone, about 140 requests per month. Each request takes 12 minutes of admin time. With a EUR 11,000 site including secure prescription upload and certified hosting at EUR 90 per month, 60% of requests move online and handling time falls to 5 minutes. Gain: 84 requests x 7 minutes = 9.8 hours per month, roughly EUR 290 of admin time. The real lever is commercial: 3 new partner nursing homes at EUR 1,800 of monthly rental each pay back the site in 2 months.
FAQ
Should we display rental prices?
For reimbursed equipment, show the reimbursement base and any patient co-payment. For nursing homes, tiered pricing from 10 units is better handled by quote.
How much does adding 100 more items cost later?
Allow EUR 600 to 1,500 depending on whether sheets are imported from a spreadsheet or entered one by one.
Can the site handle deliveries and returns?
A collection request form costs about EUR 400 to 800. Real-time route tracking is a business application starting at EUR 8,000.
How long to rank on Google in Dublin?
In local SEO, first positions on hospital bed rental Dublin usually come within 3 to 6 months, with an optimised Google Business Profile.
Who is responsible for GDPR compliance?
You remain the data controller. The agency provides the processing records, legal notices and technical setup, for EUR 300 to 800 included in the budget.
Let's scope your project. Tell us your item count, whether you need prescription upload and the area you serve, and we will price your site between EUR 6,500 and 15,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
