The verdict in three sentences
A multi-vendor marketplace is the priciest project of Kolonell's four divisions: tickets of 2.5 to 20 M FCFA. The referral program pays 10 % commission, i.e. 250,000 to 2,000,000 FCFA per signature. The sales cycle is longer (1 to 3 months), but a single signature can be worth ten showcase sites.
Why target big marketplace tickets
Launching a local-Jumia, local-Fiverr or real-estate portal requires multi-tenant architecture, a commission system and automatic payment splitting. It is an investor project, not an SME one. The partner who talks to these project owners positions on amounts far beyond a showcase site.
| Division | Typical ticket (FCFA) | Partner commission | Earnings FCFA |
|---|---|---|---|
| Showcase | 1,000,000 | 15 % + 5 % recurring | 150,000 |
| E-commerce | 2,000,000 | 12 % + 5 % recurring | 240,000 |
| Marketplace | 5,000,000 | 10 % | 500,000 |
| Institutional | 5,000,000 | 8 % | 400,000 |
For comparable introduction effort, marketplace offers the best absolute gain per signature.
Marketplace tiers and their commission
| Marketplace tier | Ticket (FCFA) | 10 % commission | Target |
|---|---|---|---|
| Starter (≤ 20 vendors) | 2,500,000 – 3,500,000 | 250,000 – 350,000 | Local entrepreneur |
| Growth (unlimited vendors) | 5,000,000 – 7,000,000 | 500,000 – 700,000 | Startup, diaspora |
| Premium (white-label, AI) | 12,000,000 – 20,000,000+ | 1,200,000 – 2,000,000+ | Investor, group |
The pitch that makes a project owner sign
The core argument: Kolonell handles automatic payment splitting (the vendor gets their share, the platform keeps its commission) via Wave and Orange Money, plus weekly payouts. The owner need not reinvent the financial mechanics.
| Pitch element | What it reassures |
|---|---|
| Automatic payment split | Owner collects commission without doing accounting |
| Configurable vendor commission (5-20 %) | Clear revenue model from day one |
| Wave / Orange Money / Stripe payments | Local + international market covered |
| Scalable multi-tenant architecture | Platform grows without a rebuild |
| Admin + vendor dashboards | Simple day-to-day steering |
Becoming a Kolonell marketplace partner
You code nothing. You identify a credible project owner (entrepreneur, investor, diaspora), connect them to Kolonell, and earn 10 % at signature. The cycle is longer, but the gain per deal is the highest of all divisions. Many partners keep a marketplace deal alongside faster showcase signatures to smooth their income.
Mini case study
Cheikh, a business development consultant in Dakar, meets a diaspora entrepreneur who wants to launch a craft-products marketplace. The project is validated as Growth tier:
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Project ticket: 6,000,000 FCFA
- Partner commission: 6,000,000 × 10 % = 600,000 FCFA
- Sales cycle: 2 months from first contact to deposit
Over the same period, Cheikh also signs two showcase sites (180,000 FCFA in commissions). The marketplace alone earns him more than ten showcase sites, for an introduction effort focused on a single decision-maker.
FAQ
How much does a marketplace project earn the partner?
At 10 % commission, a 5 M FCFA project earns 500,000 FCFA, and a Premium project of 12 to 20 M FCFA can exceed 1.2 to 2 M FCFA.
Why is the rate 10 % and not 15 %?
Because tickets are far higher: 10 % of 5 M FCFA (500,000) easily beats 15 % of a 1 M FCFA showcase (150,000). The absolute gain is higher.
How long is the sales cycle?
Usually 1 to 3 months, to scope the project, present the architecture and secure the budget. Longer than a showcase but far more rewarding.
Who is the ideal target?
Ambitious entrepreneurs, investors and diaspora project owners wanting to launch a scalable multi-vendor platform.
Can I combine marketplace with other divisions?
Yes, and it is recommended: showcase sites (15 %) bring fast income, marketplace (10 %) brings big tickets. The mix smooths your commissions.
Let's talk about your project. Do you know a marketplace project owner? Become a Kolonell partner and earn 10 % on tickets of several million FCFA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
