The verdict in three sentences
A website redesign for a mid-sized manufacturer is not a communication project: it is an export sales tool that must showcase a technical catalogue, filter resellers and feed your CRM. In 2026, the realistic budget ranges from 25,000 EUR excl. tax for a polished technical showcase to 70,000 EUR excl. tax for a platform with a reseller portal, PIM and multilingual support. The real return is measured not by design but by the number of qualified export leads generated each month.
What each budget tier covers
A manufacturer does not pay for pages, it pays for a machine that generates international quote requests. The difference between 25,000 and 70,000 EUR comes down to three axes: catalogue depth, automation (PIM/ERP) and the number of languages.
| Tier | 2026 budget (EUR excl. tax) | Scope | Timeline |
|---|---|---|---|
| Technical showcase | 25,000 - 35,000 | 15-25 pages, static catalogue, 2 languages, forms | 3-4 months |
| Advanced catalogue site | 35,000 - 50,000 | Filterable catalogue, rich product sheets, 3 languages | 4-5 months |
| Export platform | 50,000 - 70,000 | Reseller portal, PIM/ERP, 4+ languages, product config | 5-6 months |
| Recurring line item | 800 - 2,500 /month | Maintenance, hosting, technical SEO, enhancements | ongoing |
Integrations are the most underestimated item. Connecting the site to your PIM (product information management) and ERP (stock, reseller pricing) avoids duplicate data entry and guarantees up-to-date information.
| Technical item | 2026 cost (EUR excl. tax) | Business impact |
|---|---|---|
| PIM integration | 8,000 - 18,000 | Up-to-date product sheets, zero duplicate entry |
| ERP connector (pricing/stock) | 6,000 - 15,000 | Real-time personalized reseller pricing |
| Secure reseller portal | 7,000 - 16,000 | Technical documents, orders, tracking |
| Multilingual (per language) | 3,000 - 6,000 | Access to targeted export markets |
| Technical SEO + Core Web Vitals | 4,000 - 9,000 | Google visibility on technical queries |
Simple redesign or platform: which for export?
A technical showcase is enough if your resellers already know you and the site serves as a reference. An export platform becomes essential as soon as you want to recruit new international distributors: they must be able to view documentation, check availability and request a quote in their own language, without calling your sales rep. This gap justifies the 30,000 EUR difference between the two approaches.
Mini case study
Marc, sales director of a hydraulic components manufacturer in Lyon (85 employees, 40% of revenue from exports), invests 58,000 EUR excl. tax in an export platform: filterable catalogue, reseller portal and 4 languages, PIM integration. Before the redesign, his site generated 6 export requests/month, 1 of them qualified. Six months later, he reaches 22 requests/month, 7 of them qualified. With an average export order of 18,000 EUR and a 20% conversion rate, that is roughly 1.4 extra orders/month, or 300,000 EUR of additional annual revenue. The redesign pays for itself in less than 3 months of margin.
FAQ
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Why does an industrial redesign cost more than a classic showcase site?
Because 40 to 50% of the budget goes into integrations (PIM, ERP, reseller portal) and structuring a technical catalogue of hundreds of references, invisible to the eye but decisive for export.
How many languages should be planned from the start?
At minimum French and English, then one language per priority export market (German, Spanish). Each additional language costs 3,000 to 6,000 EUR excl. tax and must include technical translation, not just the interface.
Do you really need to integrate the ERP?
If your resellers have differentiated pricing and stock, yes: ERP integration (6,000 to 15,000 EUR) eliminates quoting errors and verification calls, which speeds up the export sales cycle.
What is a realistic timeline for a full export platform?
Plan 5 to 6 months from scoping to launch, including 6 to 8 weeks just for migrating and mapping the catalogue from the PIM/ERP.
What annual maintenance budget should be planned?
Between 10 and 15% of the project cost per year, i.e. 800 to 2,500 EUR/month, for maintenance, hosting, technical SEO and catalogue enhancements.
Let's scope your project. Technical showcase, advanced catalogue or export platform with PIM/ERP: specify your scope, indicative budget and target markets. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
