The verdict in three sentences
In industrial B2B, the buyer does not order online: they assess your credibility before calling. A clear technical catalogue, PDF spec sheets and a quote request form turn your site into a qualification tool, not a mere brochure. Count 1,200,000 – 3,500,000 FCFA and a 4 to 6 week timeline.
What a B2B buyer expects from your site
A procurement lead at a cement plant or food factory looks for precise information before contacting a supplier: product references, capacities, lead times, certifications. A vague site breeds doubt; a technical site reassures and shortens the sales cycle.
| Buyer expectation | Site element |
|---|---|
| Check the range | Catalogue structured by family |
| Compare specs | Technical sheet per product |
| Share info internally | Downloadable PDF |
| Ask for a price | Quote request form |
| Validate seriousness | References, certifications, plant |
| Contact easily | WhatsApp Business + pro email |
Each unmet expectation is a supplier dropped from the short-list.
B2B catalogue features and budget
The heart of an industrial site is its catalogue. Here are the features and their 2026 ranges.
| Feature | Indicative price FCFA | Benefit |
|---|---|---|
| Catalogue by family (up to 80 refs) | included from 1,200,000 | Clear navigation |
| Spec sheet + PDF per product | +300,000 – 600,000 | Credibility, internal sharing |
| Multi-product quote request | +250,000 – 500,000 | Qualified leads |
| Bilingual | +200,000 – 400,000 | Export, wider reach |
| Documentation area (certificates) | +150,000 – 350,000 | Compliance, tenders |
| Search + product filters | +200,000 – 450,000 | Buyer convenience |
And the packaged tiers:
| Tier | Price FCFA | Scope |
|---|---|---|
| Catalogue showcase | 1,200,000 – 1,800,000 | Catalogue + sheets + quote |
| Catalogue Pro | 1,900,000 – 2,700,000 | + PDF, bilingual, search |
| Industrial Premium | 2,800,000 – 3,500,000 | + docs area, animations, technical SEO |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Ms. Naidoo, sales director of an electrical equipment distributor in Johannesburg, picks the Catalogue Pro tier at 2,300,000 FCFA. Her reps spent 40% of their time emailing product sheets. With an online catalogue and downloadable PDFs, that time drops to 15%.
Across a team of 4 reps at 350,000 FCFA loaded monthly cost each, recovering 25% of their time equals about 350,000 FCFA of freed sales capacity per month. The site pays for itself in 7 months, not counting the inbound quote requests now captured automatically.
FAQ
Does a manufacturer need to sell online? Rarely. In industrial B2B, the site qualifies and reassures rather than collects payment. The goal is the quote request, which triggers a tailored proposal — far better suited to the sector's volumes and negotiations.
Why is bilingual support important? Many buyers, especially in exports or multinationals, work in multiple languages. A bilingual site widens your addressable market for only +200,000 to 400,000 FCFA.
Are PDF spec sheets really useful? Yes, essential. The buyer downloads the sheet to forward to management or engineering. A product without a usable sheet is often dropped for a better-documented competitor.
How long for a full catalogue site? 4 to 6 weeks: collecting and structuring product data (specs, photos, PDFs) is the longest step. A catalogue already organized internally cuts one to two weeks.
Can you add products yourself afterwards? Yes, with a simple back office included in the Pro and Premium tiers. You add families, products and sheets without a developer, avoiding recurring update fees.
Let's scope your project. Tell us the number of references, quote-request need and bilingual scope: we design the B2B catalogue that shortens your sales cycle. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
