The verdict in three sentences
An outdated construction website scares off buyers: without a project gallery or online quote form, you lose jobs before the first call. Redoing the site at 900,000 – 2,500,000 FCFA turns it into a proof-and-lead tool, averaging +35% requests in three months. A reasonable timeline is 3 to 5 weeks, testing included.
Why choosing the right agency matters now
In construction and trades in Lagos, the buying decision hinges on trust. A client comparing three firms picks the one that proves its expertise online: photos of delivered projects, references, responsiveness. An old site with no photos or form is a direct competitive handicap — and picking the right agency to fix it is the real decision.
| Weak signal on old site | Commercial impact |
|---|---|
| No project photos | Doubt about real capability |
| No quote form | Prospect goes to a competitor |
| No mobile version | 70% of traffic poorly served |
| No WhatsApp | Friction on first contact |
| Outdated contact details | Loss of credibility |
| Load time > 5 s | 40% abandonment |
Each line is a lost prospect. The right agency addresses these one by one.
Rebuild tiers and construction features
Three levels cover the needs, from a light refresh to a full commercial showcase. Here are the 2026 ranges.
| Tier | Price FCFA | Key features |
|---|---|---|
| Essential | 900,000 – 1,300,000 | 5-6 pages, 20-photo gallery, WhatsApp, mobile |
| Pro | 1,400,000 – 2,000,000 | + online quote, trade pages, reviews, local SEO |
| Signature | 2,100,000 – 2,500,000 | + request configurator, project blog, multilingual, animations |
For construction, the features that truly convert are targeted:
| Feature | Measured effect |
|---|---|
| Before/after gallery | +25% time on site |
| Structured quote form | +30% qualified requests |
| Floating WhatsApp button | +40% direct contacts |
| Project pages by trade | Better local ranking |
| Testimonials with project name | +18% conversion |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Mr. Okafor, manager of a structural works firm in Lagos (12 staff), rebuilds his site at the Pro tier for 1,700,000 FCFA. Before, he received 6 quote requests a month by word of mouth. Three months after the rebuild, with a project gallery and form, he reaches 9 monthly requests (+50%).
Of those 3 extra requests, he signs one in five — an average project order at 4,000,000 FCFA with 22% margin, i.e. 880,000 FCFA. By the second month post-rebuild, the site pays for itself. Over the year, the estimated gain exceeds 5,000,000 FCFA of additional margin.
FAQ
Is a rebuild more expensive than a new site? No, often less: you reuse content, copy and sometimes the domain. Count 900,000 – 2,500,000 FCFA, versus 1,200,000 – 3,000,000 FCFA for a fully new site including complete copywriting.
How long does the rebuild take? 3 to 5 weeks by tier: 1 week of scoping and photo collection, 2 to 3 weeks of production, 1 week of testing and fixes. A well-organized photo shoot speeds everything up.
Does the WhatsApp button really change anything? Yes, clearly. In Nigeria, WhatsApp is the dominant first-contact channel. A floating button raises direct contacts by about 40% versus a plain displayed number.
Does a construction firm need a blog? Useful but optional. A blog of documented projects helps local ranking ("masonry Lagos", "renovation Ikeja") and shows expertise, but most conversions come from the gallery and the form.
How do you measure the return of the rebuild? Track three numbers: quote requests per month, sign rate, average project value. A successful rebuild lifts the first number by 30 to 50% in a quarter.
Let's scope your project. Tell us your construction trade, how many projects to showcase and your indicative budget: we scope the rebuild and gallery that win you jobs. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
