The verdict in three sentences
For a management consultancy in Antwerp, a redesign makes sense once the site no longer reflects the expertise actually sold to port, logistics, chemicals or family business clients. Kolonell's grid is fixed: EUR 2,700 (Starter), EUR 4,500 (Growth), EUR 8,200 (Premium), delivered in 3 to 4 weeks once content is ready, against EUR 9,000 to 50,000 with an Antwerp provider (2026 ballpark). The main risk is losing the traffic that insights and sector pages have built up over years.
Five signs your site has had its day
Whether the office sits on the Eilandje, in Berchem, in the Zuid or near Mechelen, the same symptoms come up:
- expertise pages describe discontinued offers, while logistics transformation or family governance work appears nowhere;
- long-form insights are filed by date, with no author or theme, and nobody finds them;
- the English version is an old translation and the French version was abandoned;
- the contact form asks for revenue, headcount and budget before any conversation;
- the careers page does not let a consultant apply simply.
What budget should you plan in Antwerp in 2026?
Local figures: 2026 ballpark based on typical quotes and public rate pages of local agencies.
| Option | Budget | Timeline | Watch point |
|---|---|---|---|
| Freelancer | EUR 3,500 to 9,000 | 6 to 10 weeks | insights migration rarely priced |
| B2B communications studio | EUR 9,000 to 20,000 | 8 to 12 weeks | copywriting often extra |
| Established agency | EUR 20,000 to 50,000 | 3 to 5 months | positioning workshops included |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | focused site, one language |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | expertise, sectors, insights |
| Kolonell Premium | EUR 8,200 | 3 to 4 weeks | the multilingual tier, languages set in the quote (Dutch, English, French if needed) |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. A Dutch review by an independent translator is a third-party cost. Tier details are on the international offer page. Professional services reference: Kolonell built the website of TR Signing Group (trsigninggroup.com), a signing services company based in New Jersey.
What migrates, and what stays on quote?
| Content | Typical volume | Redesign treatment | On quote? |
|---|---|---|---|
| Expertise and sector pages | 10 to 30 | rewrite, new URLs, 301 redirects | no |
| Insights and articles | 50 to 200 | migration, categories, author pages | no |
| Case studies | 3 to 15 | published only with the client's written consent | no |
| Contact forms | 1 to 3 | minimum data: name, email, company, message | no |
| Gated downloads | variable | dedicated form and consent | yes |
| Events and registrations | variable | link to the existing tool or integration | yes |
| CRM integration | 1 | forms connected to the CRM | yes |
| Recruitment pages | 2 to 5 | openings, simple application or link to the HR tool | integration yes |
Content rules: never an unverifiable client, result, award or ranking. A compliance review of marketing copy takes place before go-live. The GDPR applies, supervised by the Belgian Data Protection Authority (APD/GBA): privacy notice, cookie banner, retention period for enquiries. This is not legal advice.
Timeline and risks
Week 1: inventory of every URL (expertise, sectors, insights, authors) and export of pages that receive traffic. Week 2: design and build. Week 3: migration, 301 redirect map, links to existing tools. Week 4: testing, accessibility, compliance review, go-live on a low-traffic evening. Then Search Console monitoring for 6 weeks.
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Risks to track: lost rankings on well-placed insights, author pages deleted without a redirect, forms routed to the wrong inbox, downtime during the DNS switch, a case study published without renewed consent. Each has a simple answer: inventory, 301 map, testing every form, a rollback plan, written sign-off.
When is an Antwerp agency a better fit?
If you need positioning workshops in Dutch with the partners, on-site portrait photography, a local tender or a complex CRM integration from day one, an Antwerp agency will be better placed. Questions to ask: who migrates the insights? How many URLs does the 301 map cover? Who holds the access? What does maintenance cost in year two?
Mini case study
Illustrative example. Pieter Janssens, managing partner of Kaaiwerk Consulting, a fictional 12-consultant firm in Berchem, works mainly with port and logistics companies. His site has 30 expertise pages and 140 insights, 170 URLs to redirect.
- Kolonell Premium (the multilingual tier, languages set in the quote: Dutch, English, French): EUR 8,200
- Dutch and French review by independent translators (third-party cost): EUR 1,400
- Total: EUR 9,600, against a local agency quote of EUR 28,000 for a comparable scope
The 301 map takes about 2 minutes per URL: 170 x 2 = 340 minutes, or 5.7 hours, included in production. Pieter keeps the EUR 18,400 difference for the CRM integration on quote, with no assumption about new mandates.
FAQ
Do we need three languages? Not always: Dutch and English are enough for many Antwerp firms. French falls under Premium at EUR 8,200, the multilingual tier, languages set in the quote.
Can our case studies name clients? Only with written consent, ideally renewed at redesign time. Otherwise, a 1-page anonymised case remains useful.
How long does the redesign take? 3 to 4 weeks of production after content preparation, then 6 weeks of Search Console monitoring.
Is CRM integration included? No, it is priced on quote, on top of the EUR 2,700 to 8,200 grid. Forms can first send an email to a shared inbox.
Let's scope your project. Describe your expertise areas, your volume of insights and your languages, and we will price the redesign between EUR 2,700 and 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
