The verdict in three sentences
In Lucerne, a management consultancy website built by a central Swiss agency costs, as a 2026 order of magnitude, between 14 000 and 50 000 CHF, and more for a trilingual site with a client area. Kolonell writes and builds your practice pages, case studies and partner profiles for a fixed price of 2 700, 4 500 or 8 200 CHF, delivered in 3 to 4 weeks on Starter and Growth. The deciding factor in Lucerne is German: Kolonell writes natively in English and French, so the German version has to come from your firm or be quoted separately, and an honest comparison has to include it.
What do Lucerne agencies, freelancers and Kolonell charge?
These ranges are cautious orders of magnitude, not official rates. They draw on public price lists from agencies in the cantons of Lucerne, Zug and Schwyz, minimum project sizes shown on Clutch.co profiles of Swiss agencies, hourly rates published by German-speaking Swiss agencies (often 130 to 180 CHF per hour) and rates visible on Malt and Upwork for Swiss-based freelancers.
| Criterion | Central Swiss agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 14 000 to 50 000 CHF | 4 500 to 13 000 CHF | 2 700 / 4 500 / 8 200 CHF, fixed price |
| Out-of-scope work | Often 130 to 180 CHF per hour | Often 90 to 130 CHF per hour | Quoted in writing before any work |
| Usual timeline | 10 to 16 weeks | 6 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| German copywriting | Usually included or offered | Depends on the profile | Supplied by the firm or quoted separately |
| English or French copywriting | Often subcontracted | Variable | Native copywriting included |
| Support after launch | Separate maintenance contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
To be plain about it: if most of your clients are Swiss German family businesses who read your site in German, a local agency that writes in German adds real value that Kolonell does not replace. Kolonell makes sense when English carries real weight (international clients, subsidiaries of foreign groups in Zug or Lucerne, hiring consultants who do not speak German) or when you already work with a trusted translator. Your project manager works in your time zone, with Google Meet calls at your hours and a written update every week; the team is based in Senegal (GMT), one to two hours behind Lucerne depending on the season. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Details are on our international websites offer.
What does the three-year cost look like?
Kolonell maintenance after the support period is quoted on request, so the table uses the same maintenance assumption on both sides, comparing the build and additions rather than promises.
| Item over 36 months | Central Swiss agency (mid-range) | Kolonell Premium |
|---|---|---|
| Bilingual EN/FR site build | 28 000 CHF | 8 200 CHF |
| German version of key pages | Included | Firm's translator, assumption 3 200 CHF |
| Included support | Per contract | 6 months included |
| Maintenance (same assumption) | 180 CHF per month over 30 months, 5 400 CHF | 5 400 CHF, maintenance quoted on request |
| 10 case studies added over 3 years | 20 hours at 150 CHF, 3 000 CHF | Quoted upfront, assumption 2 400 CHF |
| Partner portraits | 1 200 CHF | Lucerne photographer booked separately, 1 200 CHF |
| Indicative total | 37 600 CHF | 20 400 CHF |
The gap is still clear, but it narrows once German is translated separately. Ask every provider to fill in exactly this table.
What does each package include for a consultancy?
| Element | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Practice pages | Core offers (operations, succession, strategy) | One page per practice | Practices crossed with sectors |
| Case studies | 3 anonymised cases | Up to 8 cases at launch | Library filterable by sector |
| Partners | Team page | One profile per partner with LinkedIn link | Detailed profiles, publications, languages |
| Thought leadership | No | Articles section | Articles, downloadable reports, newsletter sign-up |
| Meeting booking | Form | Calendly or your chosen tool embedded | Same, with needs qualification |
| Bilingual EN/FR | No | No | Included |
| Timeline and support | 3 to 4 weeks, 3 months | 3 to 4 weeks, 3 months | Written schedule, usually 4 to 6 weeks, 6 months |
An extranet for sharing deliverables with clients is an application quoted on request, as is ongoing SEO.
What does a Lucerne consultancy actually need?
Lucerne's economy combines industry and machinery, healthcare, tourism, cantonal banking and family-owned businesses across central Switzerland, with Zug and its international headquarters next door. Many Lucerne firms are boutiques of 2 to 6 partners focused on operations, business succession or organisational change. Decision makers (owner-managers, CFOs, boards) check the site before a first meeting. It should:
- Show sharp practices, such as succession planning or operational improvement in manufacturing, rather than a list of services.
- Publish anonymised case studies, naming a client only with written consent and never inventing results.
- Put faces on the partners: background, sectors, working languages, LinkedIn profile.
- Handle German as the base language for the local market and English for international clients and candidates.
- Stay discreet: no client logos without permission, and mention of NDAs if you wish.
Compliance, facts only. The revised Federal Act on Data Protection (revFADP, nLPD in French) has applied since 1 September 2023: privacy notice, information on cookies and analytics, limited retention of CVs received through the careers page. If you track visitors located in the EU, the GDPR may also apply. WCAG 2.1 AA is the technical reference for accessibility. A regulated title such as CMC should appear only if your consultants actually hold it. This is not legal advice.
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Which red flags should you watch for in quotes?
- A price with no list of pages, languages and number of case studies.
- Machine translation from German to English with no human review.
- A domain or hosting account in the agency's name.
- A mandatory multi-year maintenance contract with no exit clause.
- No copywriting planned: partners never find the time, and the site stays empty.
- Project or office photos without a written web licence from the photographer.
Mini case study
Illustrative example. Andreas M., managing partner of a 4-partner boutique advising family-owned manufacturers in central Switzerland on succession and operations, compares two proposals. The Lucerne agency quotes 26 000 CHF for a German and English site in 14 weeks, English copy not included. Kolonell proposes Premium at 8 200 CHF for a written EN/FR site on a 5-week schedule; the German version goes to the firm's usual translator for 3 200 CHF.
Total: 26 000 CHF against 11 400 CHF, a 14 600 CHF gap. Add four partner days saved on English copywriting, at the internal rate of 1 600 CHF per day Andreas uses, and the gap reaches 21 000 CHF.
FAQ
How much does a consultancy website cost in Lucerne in 2026?
With a central Swiss agency, expect roughly 14 000 to 50 000 CHF; a local freelancer often asks 4 500 to 13 000 CHF. Kolonell charges a fixed 2 700, 4 500 or 8 200 CHF.
Can Kolonell write the site in German?
No, native copywriting covers English and French. German is supplied by your translator or quoted separately; in our example, 3 200 CHF for the key pages.
Can case studies stay confidential?
Yes, they are written in anonymised form from a 30 to 45 minute interview. A client is named only with written consent.
Can you come to Lucerne for a workshop?
No, Kolonell does not hold in-person meetings or on-site photo shoots. Work runs through Google Meet at your hours, with a written update every week.
How does payment work?
By bank transfer or Wise, 50 % at kickoff and 50 % on delivery. On Growth, that is 2 250 CHF at each stage.
Let's scope your project. Send us your practices, target languages and two case studies, and we will reply with a fixed-price package deliverable in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.