The verdict in three sentences
Migrating a B2B ecommerce from Magento to Shopware costs between 30,000 and 90,000 EUR in 2026, over a 4 to 7 month timeline. The main driver is Magento's high maintenance cost, often 20,000 to 40,000 EUR/year lower on Shopware. The number-one risk is SEO: without a rigorous redirect plan, you can lose 20 to 40% of acquired organic traffic.
Why leave Magento in 2026
Magento (Adobe Commerce) remains powerful but heavy: demanding hosting, costly version upgrades, dependence on specialised developers. Shopware, lighter and more modern, is winning over European B2B merchants. 2026 recurring-cost comparison.
| Annual item | Magento | Shopware |
|---|---|---|
| Licence / edition | 0 - 22,000 EUR | 0 - 12,000 EUR |
| Hosting | 8,000 - 20,000 EUR | 4,000 - 10,000 EUR |
| Technical maintenance | 15,000 - 35,000 EUR | 8,000 - 18,000 EUR |
| Version upgrades | 6,000 - 15,000 EUR | 3,000 - 8,000 EUR |
| Annual total | 29,000 - 92,000 EUR | 15,000 - 48,000 EUR |
| Estimated saving | — | 14,000 - 44,000 EUR |
Over three years, the maintenance saving can cover a large part of the migration cost.
The real work: catalogue, customers and SEO
A migration is not a reinstall. You must carry over the catalogue, the B2B customer accounts (with their prices), the order history and above all preserve SEO. Here is the breakdown.
| Work item | Range (EUR) | Risk if botched |
|---|---|---|
| Catalogue + variants migration | 8,000 - 22,000 | Lost product pages |
| Customers + B2B pricing migration | 6,000 - 18,000 | Broken price grids |
| 301 SEO redirects | 4,000 - 12,000 | -20 to -40% traffic |
| ERP re-integration | 6,000 - 20,000 | Desynced stock |
| Shopware theme + UX | 6,000 - 18,000 | Lower conversion |
| Testing + load tests | 4,000 - 12,000 | Bugs in production |
The SEO redirects item is modest in budget but critical: every Magento URL must 301 to its Shopware equivalent, or you lose the Google ranking you earned.
Mini case study
Thomas runs a B2B ecommerce for industrial supplies in Berlin, on Magento since 2019. His annual maintenance reaches 38,000 EUR. He invests 62,000 EUR in a migration to Shopware.
After migration, his maintenance drops to 17,000 EUR/year, a saving of 21,000 EUR/year. Thanks to a rigorous redirect plan, he keeps 96% of his organic traffic, with even a 12% conversion gain from improved performance. Payback on the maintenance saving alone: about three years, not counting the conversion gain.
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FAQ
Why Shopware rather than staying on Magento?
Shopware offers cheaper maintenance and hosting (14,000 to 44,000 EUR/year saving) and a more modern codebase. It remains fully suited to B2B with per-customer pricing and complex orders.
Will I lose my Google ranking?
Not if 301 redirects are done URL by URL. Without a redirect plan, the loss can reach 20 to 40% of organic traffic. This is the item never to neglect.
How long does a B2B migration take?
Between 4 and 7 months depending on catalogue size, number of customer accounts and ERP complexity. A 10,000-SKU catalogue takes longer than a 1,000-SKU one.
Can we migrate without downtime?
Yes, via a planned cutover: the new site is tested in staging, then goes live during a short switch window, often at night or on the weekend.
How quickly does the migration pay off?
With 20,000 to 40,000 EUR of annual maintenance saving, a 60,000 EUR migration pays back in 2 to 3 years, faster if conversion improves.
Let's scope your project. Tell us your catalogue volume, your number of B2B accounts and your current maintenance cost, and we will price your Shopware migration. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
