The verdict in three sentences
In Gibraltar, redesigning a luxury estate agency website runs at a 2026 ballpark of £5,000 to £15,000 with a local or Costa del Sol studio, against £3,900 (Growth) or £6,900 (Premium) at Kolonell. In every case, the line that moves the bill is the listings feed and property CRM integration, almost always on quote and rarely described precisely. Insist on a written scope for that line before you compare prices, otherwise you are comparing quotes that do not cover the same work.
Which signs say the site needs a rebuild?
In a market as dense as Gibraltar, where buyers of penthouses in Ocean Village or Kings Wharf, Upper Town apartments and clients also looking at Sotogrande across the frontier compare several agencies in one evening, a few symptoms are hard to miss:
- listings are keyed in twice, once in the CRM and once in the website;
- a sold property stays online for days, or disappears and leaves a 404 error;
- the Spanish version is an incomplete machine translation;
- viewing requests arrive without the property reference;
- there is no page per development or neighbourhood, although that is how buyers search.
What does the redesign cost, and what sits outside the fixed price?
The table below breaks a typical project down line by line. Local agency figures are a 2026 ballpark from typical quotes in Gibraltar and on the Costa del Sol (euro quotes converted approximately to GBP).
| Line item | Local or Costa del Sol studio (ballpark) | Kolonell | Note |
|---|---|---|---|
| Design and templates (home, listing, development, area) | £3,000 to £7,000 | Included: Starter £2,300, Growth £3,900 | Growth covers per-development pages |
| Content migration and 301 map | £800 to £2,500 | Included in Growth and Premium | Ask for it in writing from everyone |
| Spanish version | £1,000 to £3,000 | Premium £6,900, the multilingual tier, languages set in the quote | Native review recommended |
| Listings feed or property CRM sync | £1,500 to £6,000 | On quote | Depends on the software or portal API |
| Pushing enquiries into the CRM | £500 to £2,000 | On quote | Often missing from quotes |
| Photos, video tours, drone, floor plans | Third-party cost | Third-party cost (local photographer) | Never billed by Kolonell |
| Post-launch support | Variable monthly fee | 3 months included, then on quote | Compare over 3 years |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting and delivery in 3 to 4 weeks once content is ready. Details are on the international websites page.
How do you compare three quotes that cover different things?
Score each quote from 1 to 5 on weighted criteria. Illustrative example for a penthouse agency, with a local studio at £11,000 (A), a freelancer at £4,000 (B) and Kolonell Growth at £3,900 plus the feed on quote (C).
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| Listings feed scope described precisely | 30% | 4 | 2 | 4 |
| Migration plan and 301 map | 25% | 3 | 2 | 4 |
| Total cost over 3 years | 20% | 2 | 4 | 4 |
| Delivery time | 15% | 3 | 3 | 5 |
| Support terms | 10% | 4 | 2 | 3 |
| Weighted score out of 5 | 100% | 3.20 | 2.55 | 4.05 |
The maths: 4 × 0.30 + 3 × 0.25 + 2 × 0.20 + 3 × 0.15 + 4 × 0.10 = 3.20 for quote A. Your weights may differ: an agency that wants a studio down the road will weight proximity higher. Before scoring, ask every provider the same questions:
- Which software or portal will be connected, in which direction, and how often?
- What happens to a sold listing: archived, redirected or deleted?
- How many URLs are in your migration inventory?
- Who checks Search Console during the 14 days after launch?
- What does support cost in years two and three?
Timeline and main risks
| Phase | Week | Risk | Mitigation |
|---|---|---|---|
| URL inventory and Search Console export | 1 | Missing development pages that rank | Full crawl and a list of the 50 most visited pages |
| Listings feed scoping | 1 | CRM fields that do not fit the templates | Sample of 10 real listings tested from day one |
| Design, templates, Spanish version | 2 to 3 | Translations delivered too late | Content signed off before build |
| Staging and compliance review | 3 | Inaccurate marketing claims, intrusive forms | Review of descriptions and forms |
| Cutover | 4 | Downtime, lost emails | DNS TTL lowered 48 hours ahead, test enquiries |
Need a professional website?
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On compliance, Gibraltar applies the Gibraltar GDPR and the Data Protection Act 2004, supervised by the Gibraltar Regulatory Authority. In practice: forms limited to name, contact details, property reference and an optional budget range, no ID documents or financial statements through an open form, and consent for tracking tags. Anti-money-laundering checks on buyers belong to the agency's own process. This is not legal advice.
When is a local provider the better choice? If your CRM is a lightly documented Spanish package that only a Costa del Sol integrator knows, or if you want weekly meetings in person, a local studio is worth the higher price.
Mini case study
Illustrative example. Rock Harbour Residences, a Gibraltar agency focused on penthouses and prime apartments, keys every listing twice: about 25 minutes per property in the website on top of the CRM. With 15 new listings a month, that is 15 × 25 = 375 minutes, or 6 h 15 a month and 75 hours a year of double entry. The agency picks Premium at £6,900 (the multilingual tier, English and Spanish set in the quote) and asks for a separate quote for the CRM sync. If that integration removes double entry, it frees 75 hours a year for viewings and buyer follow-up. Penthouse photography stays with a local photographer, as a third-party cost.
FAQ
Can the listings feed be included in the fixed price?
No, it stays on quote because its cost depends on the CRM or portal API. On the market, this line usually runs from £1,500 to £6,000 depending on complexity.
Do we need a Spanish version?
If part of your buyers come from Spain or Latin America, yes. It sits in the Premium tier at £6,900, with languages set in the quote, and a native review is advisable.
How long does the redesign take?
Allow 3 to 4 weeks with Kolonell once content is ready, plus 1 to 2 weeks if the CRM integration is complex. Local studios often quote 8 to 14 weeks.
What should we do with sold properties?
Archive them with a sold label or 301 redirect them to the development page. Otherwise a 200-listing site can generate over 100 404 errors after the switch.
Which data protection rules apply?
The Gibraltar GDPR and the Data Protection Act 2004, supervised by the Gibraltar Regulatory Authority. Keep forms to 4 or 5 fields and record cookie consent.
Let's scope your project. A redesign with per-development pages, a 301 map and a written listings feed scope, from £3,900 to £6,900 depending on the tier, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
