The verdict in three sentences
In St Peter Port, a website for a luxury estate agency costs roughly 7 000 to 25 000+ GBP in 2026 from a Guernsey agency, more from some London studios, and 2 000 to 8 000 GBP from a freelancer. Kolonell offers three tiers at a fixed price of 2 300, 3 900 and 6 900 GBP, native copywriting and support included. For an agency selling mostly Open Market homes to buyers from elsewhere, the site must first explain the market clearly, and that is where quotes differ most.
This guide is written for managing directors and partners of prime agencies in St Peter Port and across the island's parishes.
Island agency, London studio or remote team: what are you paying for?
The amounts below are 2026 ballpark figures drawn from the public rate cards of Channel Islands and UK agencies, minimum project sizes on Clutch.co and rates seen on Upwork. They vary with scope.
| Option | 2026 ballpark | Typical timeline | Copywriting | Support after launch |
|---|---|---|---|---|
| Guernsey web agency | 7 000 to 25 000+ GBP | 8 to 14 weeks | often an add-on | monthly retainer |
| London studio | 10 000 to 30 000+ GBP | 10 to 16 weeks | often included | monthly retainer |
| Freelancer | 2 000 to 8 000 GBP | 4 to 10 weeks | rarely included | depends on availability |
| Kolonell Starter | 2 300 GBP | 3 to 4 weeks | native, included | 3 months included |
| Kolonell Growth | 3 900 GBP | 3 to 4 weeks | native, included | 3 months included |
| Kolonell Premium | 6 900 GBP | usually 4 to 6 weeks, written schedule | native EN/FR, included | 6 months included |
Starter covers a polished brochure site with valuation and contact forms. Growth adds property pages with galleries, off-market homes on request and 2 to 3 guides. Premium adds a bilingual EN/FR version, embedded virtual tours and enquiry routing per negotiator. Full details are on our international website offer.
What a prime agency website in Guernsey must include
Guernsey's housing market runs on two tiers, Open Market and Local Market, and a buyer's status determines which homes they may buy or occupy. Buyers considering a move to the island often discover this system online. The site should therefore offer:
- clear property pages showing each home's market status, with high-definition galleries, video, floor plans and virtual tours;
- relocation pages on how the market works, St Peter Port neighbourhoods, the parishes, schools and transport links, written with you and validated by the agency;
- discreet enquiries for homes sold without public advertising;
- a valuation form for owners;
- negotiator profiles with languages spoken;
- a listing feed: integration with your software or the island's property portals depends on your provider; a standard integration is planned, custom work and any dedicated listings back office are quoted on request;
- languages: English and French written natively, other languages supplied by you or quoted separately.
On compliance, factually: Guernsey has its own data protection law, the Data Protection (Bailiwick of Guernsey) Law 2017, which applies to contact forms. The housing market is governed by local rules, and estate agents are subject to anti money laundering obligations. Your managing director or compliance lead validates every piece of content. This is not legal advice.
A real property reference: the trilingual EN/FR/AR site of Orven Properties (orvenproperties.com), an off-plan property advisory in Dubai, with project pages, investor guides and WhatsApp enquiries.
How do you compare two quotes on the island?
| Point to check | Risk if missing | At Kolonell |
|---|---|---|
| Written list of pages and templates | overruns and change orders | list provided before signing |
| Domain and hosting in your name | dependence on the supplier | domain in your name, access handed over |
| Copywriting for property pages and guides | empty pages at launch | native copywriting included |
| Priced listing feed | extra cost found mid-project | standard included, custom quoted |
| Length of support | billed fixes | 3 months, 6 on Premium |
| Written schedule | project that drags on | 3 to 4 weeks, written schedule on Premium |
| Payment terms | tied-up cash | 50 % to start, 50 % at delivery |
Follow-up: a project manager reachable in your time zone, Google Meet calls at a time that suits you and a written weekly update. The team is based in Senegal (GMT), on Guernsey time in winter and one hour off in summer. Payment by bank transfer or Wise.
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Illustrative example: Tom runs a St Peter Port agency specialised in Open Market homes. Island quote: 12 500 GBP plus 175 GBP a month. We apply the same 175 GBP monthly maintenance assumption to Kolonell (where maintenance after the 3 included months is quoted).
- Island agency over 3 years: 12 500 + 36 × 175 = 18 800 GBP.
- Kolonell Growth over 3 years: 3 900 + 33 × 175 = 9 675 GBP.
Difference: 9 125 GBP. If Tom wants a full French version for French-speaking buyers, Premium at 6 900 GBP brings the total to 6 900 + 30 × 175 = 12 150 GBP, still 6 650 GBP below the island option.
FAQ
How much does a luxury estate agency website cost in Guernsey?
As a 2026 ballpark, 7 000 to 25 000+ GBP from an island agency and 2 000 to 8 000 GBP from a freelancer. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP.
Can the site show whether a home is Open Market or Local Market?
Yes, each property page can display the home's status and link to an explanatory page, with 2 to 3 guides included on Growth. The agency validates the content, which is not legal advice.
Does the site comply with Guernsey's data protection law?
Forms include consent and privacy notices suited to the Data Protection (Bailiwick of Guernsey) Law 2017. Final sign-off rests with your compliance lead.
How quickly is the site delivered?
In 3 to 4 weeks on Starter and Growth. On Premium you get a written schedule at kickoff, usually 4 to 6 weeks.
How do we get a price?
Fill in the free quote page with your number of properties, languages and current tools. Payment is 50 % to start and 50 % at delivery.
Let's scope your project. A website for your St Peter Port agency with property pages, Open Market guides and discreet enquiries, on Growth at 3 900 GBP delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.