The verdict in three sentences
A logistics park developer does not need mass traffic: it needs 20 to 40 qualified enquiries per quarter from occupiers or investors who can actually sign. The site must therefore separate the occupier journey (floor area, clear height, dock doors, availability) from the investor journey (yield, BREEAM rating, tenancy schedule), the latter behind a login. In the Amsterdam market, the 2026 range is roughly 22,000 to 40,000 euros for such a site, delivered in about 10 weeks.
Two audiences, two journeys
A developer with 300,000 m² of logistics and light industrial space around Amsterdam (Schiphol, Westpoort, Almere, Tilburg corridor) gets very different visitors. The real estate director of a 3PL wants to know in 30 seconds whether a 24,000 m² unit with 12.2 m clear height will be ready in Q3. A fund manager wants a yield, a weighted lease term and a sustainability rating.
| Element | Occupier journey | Investor journey |
|---|---|---|
| Entry point | Search by size and location | "Invest" page then login |
| Key data | m², clear height, docks, sprinklers, grid capacity | Yield, WAULT, tenancy schedule |
| Certification | BREEAM Very Good or Excellent shown | Detailed score, downloadable report |
| Documents | Brochure, PDF plans | Teaser, light data room |
| Call to action | Book a site visit | Meeting request with management |
| Language | English and Dutch | English first for international funds |
The common mistake is putting everything on one page. Tenancy and yield data should never be public, hence an investor area behind login with manual account approval.
The budget, line by line
The figures below are market ranges observed in 2026 at Dutch and Benelux agencies specialised in real estate. Use them to benchmark quotes, not as a Kolonell price list: for this type of site with a secure area, we price on quote after a scoping workshop.
| Line item | Scope | 2026 range (ex VAT) |
|---|---|---|
| Design and web identity | Mock-ups, brand adaptation | 4,500 to 8,000 euros |
| Scheme pages | 15 to 30 schemes, plans, gallery, filters | 6,000 to 11,000 euros |
| Interactive map | Location, motorway, rail and port access | 2,000 to 4,000 euros |
| Investor area | Login, approval, protected documents | 4,500 to 8,000 euros |
| Second language | Professional translation and SEO | 2,500 to 4,500 euros |
| SEO and reporting | Markup, Search Console, dashboard | 2,500 to 4,500 euros |
Total: 22,000 to 40,000 euros. The top of the range covers 30 schemes with interactive plans and an investor area with per-fund permissions.
What brings qualified enquiries
Three factors make the difference. First, precise scheme pages: a 3PL filters on clear height, dock doors per 10,000 m², floor load and grid connection, which is now a real constraint in the Netherlands given network congestion. A page without these numbers gets skipped. Second, visible certification: BREEAM-NL, energy label A and solar capacity on the roof. Funds classified under SFDR Article 8 or 9 check this before any contact. Third, dated availability: "delivery Q3 2027" beats "coming soon".
Local search matters too: dedicated pages such as "warehouse to let Schiphol" or "logistics space Tilburg" capture high-intent queries. Our SEO service starts at 100,000 FCFA per month and Standard maintenance is 75,000 FCFA per month (114 EUR).
The typical plan fits in 10 weeks: 2 weeks of scoping and scheme inventory, 5 weeks of design and build, 2 weeks of content entry and translation, 1 week of acceptance testing with the leasing team.
Mini case study
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Sanne, head of development at an Amsterdam logistics developer, receives 8 qualified enquiries per quarter today, mostly through brokers. Her team converts 1 in 8 into a signed lease or an investor sale.
With the new site, the target is 24 qualified enquiries per quarter, 16 more. At the same conversion rate, that means 2 extra deals per quarter, 8 a year. On a 15,000 m² logistics lease at 75 euros per m² per year, annual rent is 1,125,000 euros. Even with a single extra deal a year, a 32,000 euro project is under 3 % of one year's rent on that lease.
FAQ
Should rents be published on the site?
Rarely. A headline "from 70 euros per m²" may work for small units, but large occupiers negotiate. A fast viewing request works better.
How do we protect investor data?
With manually approved logins, watermarked documents and a download log. Budget 4,500 to 8,000 euros for this area in the Dutch market.
Is a Dutch version essential?
For local occupiers and municipalities, it helps. If more than 60 % of your investors are international, English comes first and Dutch can follow in phase 2.
How many schemes are needed at launch?
At least 10 complete schemes, delivered or under construction. Others can be added within 2 to 3 weeks after launch.
How long does a developer site take?
Allow about 10 weeks if plans and photography are ready. Without professional photos or drone footage, add 3 to 4 weeks.
See also: the aluminium window manufacturer website in London.
Let's scope your project. We structure the scheme pages, the investor area and a launch plan of around ten weeks with you. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
