The verdict in three sentences
Guernsey has a very small pool of web providers, so a St Peter Port charter broker should judge each option by the risks it removes, not by whether it is local. A Guernsey freelancer or studio is the better choice when you need someone on the quay for a shoot or want to review the site face to face; a remote studio is enough for a compact, fast site when your images are licensed and your trip list is written. Kolonell builds that remote option at £2,300 (Starter) or £3,900 (Growth), delivered in 3 to 4 weeks with 3 months of support.
Can a very small market still give you a real choice?
Yes, but you have to widen the net. St Peter Port has a few freelancers and small studios, several of which also serve Jersey or work for UK clients, and many Guernsey businesses already work with mainland or remote providers over video. For a broker arranging day trips to Herm, crossings to car-free Sark and private flights from Guernsey Airport, the practical question is which risks each provider type carries and how to reduce them.
| Risk | With a Guernsey provider | With a remote studio | How to reduce it |
|---|---|---|---|
| Provider unavailable from March to June | High, small capacity | Low, fixed 3 to 4 week slots | Book by January, whatever you choose |
| Key-person dependency | High if one freelancer | Medium | Contract for full handover of code and credentials |
| Copy that misreads island vocabulary | Low | Medium | 60-minute briefing and your own glossary of places and routes |
| Nobody on the quay on shoot day | Low | High | Hire a local third-party photographer directly |
| Domain or hosting registered to the provider | Medium | Medium | Require both in your company's name from day one |
| Site implies you operate boats or aircraft | Medium | Medium | Broker statement on every trip page, reviewed before launch |
What should a St Peter Port broker's site show?
- A clear broker statement: boat trips run on vessels certified for commercial use, and private flights are operated by companies holding the air operator certificate.
- Pages for Herm day trips, Sark crossings, round-the-island sails and private flights to the UK and France.
- A short inquiry form: dates, route, departure harbour or airport, number of guests, preferred contact. Collect nothing you do not need to quote.
- Discretion for private clients: no client names, no tail numbers, no identifiable guests.
- Licensed images only, from operators or a third-party photographer, on pages light enough for a phone on the harbour wall.
What does each option cost over three years?
Build figures are a 2026 ballpark from typical Channel Islands freelancer and studio quotes, excluding VAT. Maintenance uses a market assumption of £100 a month for months 4 to 36 in each column; Kolonell maintenance is on quote.
| Cost line | Guernsey freelancer | Guernsey or Jersey studio | Kolonell Starter | Kolonell Growth |
|---|---|---|---|---|
| Build | £2,500 to £6,000 (mid £4,250) | £7,000 to £15,000 (mid £11,000) | £2,300, 5 pages | £3,900, fuller site |
| Support included | ad hoc | 1 to 3 months typical | 3 months | 3 months |
| Maintenance, months 4 to 36 (market assumption) | £3,300 | £3,300 | on quote (£3,300 assumed) | on quote (£3,300 assumed) |
| Typical delivery | 6 to 12 weeks | 8 to 12 weeks | 3 to 4 weeks | 3 to 4 weeks |
| 3-year total at midpoints | £7,550 | £14,300 | £5,600 | £7,200 |
A local freelancer can be competitive on price; the question is continuity and handover. If you also want French pages for visitors from Normandy, Premium at £6,900 is the multilingual tier, with languages set in the quote. See the international offer for the scope of each tier.
What should you ask, and which rules apply?
Ask every provider four questions in writing:
- Will the domain and hosting account be in our company's name, with all credentials handed over?
- Who owns the code, the design and the copy after final payment?
- Where is inquiry data hosted, and when is it deleted?
- Will you test against WCAG 2.2 AA and publish an accessibility statement?
Inquiry data in Guernsey falls under the Data Protection (Bailiwick of Guernsey) Law 2017, overseen by the Office of the Data Protection Authority; check your registration obligations with the ODPA. Ask for a plain-English privacy notice, consent for non-essential cookies as good practice, and WCAG 2.2 AA as the accessibility target. This is not legal advice.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
*Illustrative example.* Rachel Mauger runs a small charter brokerage in St Peter Port, mostly Herm and Sark day trips plus a few private flight requests each season. Her time is scarce from May to September, so she values her own hours at £80 for planning purposes.
- Guernsey studio: build at the £11,000 midpoint, 6 in-person meetings of 2 hours = 12 hours, or £960 of her time. Year-one cost: £11,960.
- Kolonell Starter: £2,300, 4 video meetings of 1.5 hours = 6 hours, or £480 of her time. Year-one cost: £2,780.
- Third-party photographer for half a day at the harbour: about £450 in either case, paid directly.
The difference in year one is £9,180. Rachel chooses Starter now and plans to move to a Growth scope when she adds flight pages. If she had wanted a provider to organise a boat shoot around Herm for her, the Guernsey studio would have justified its price.
FAQ
Are there web agencies in St Peter Port at all?
A few freelancers and small studios, often booked 6 to 12 weeks ahead in spring. Most Guernsey businesses compare at least one Jersey, mainland or remote quote.
Is a 5-page site enough for a charter broker?
For a start, yes: home, boat trips, private flights, about and inquiry. Kolonell Starter at £2,300 covers that, and Growth at £3,900 suits a fuller trip catalogue.
How long does Kolonell take?
3 to 4 weeks once content is approved, with 3 months of support; maintenance afterwards is on quote.
Do we need consent for cookies in Guernsey?
Consent for non-essential cookies is the safe practice and takes about a day to set up within a 3 to 4 week build. Check the ODPA's guidance for your case.
Can we show availability for Herm or Sark trips?
A simple availability request form is standard; a live booking calendar connected to an operator is an integration on quote. To scope it, request a free quote.
Let's scope your project. Send us your trips, languages and season start, and we will confirm the tier, the fixed price in GBP and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.