The verdict in three sentences
In Singapore, a local agency is the right choice if your consultancy wants face-to-face workshops, a video shoot of the partners and an agency already used to the codes of the region's large accounts; and local or regional freelancers are often cheaper than Kolonell. A remote studio like Kolonell suits a firm that mainly wants well-written case studies, clear sector expertise and a fixed price of 2 900, 4 900 or 8 900 USD, delivered in 3 to 4 weeks. The main point of attention is the 8-hour time difference, to be organised from the first call.
Which criteria should you compare between a Singapore agency and a remote studio?
Local prices are prudent ballparks, based on public rate cards of Singapore agencies, minimum project sizes shown on Clutch.co and rates visible on Upwork and Fiverr. Rate used: about 1.30 SGD to 1 USD.
| Criterion | Singapore agency | Local or regional freelancer | Remote studio (Kolonell) |
|---|---|---|---|
| Price, 2026 ballpark | 10 000 to 60 000 SGD (7 700 to 46 000 USD) | 2 000 to 8 000 SGD (1 500 to 6 200 USD) | 2 900 / 4 900 / 8 900 USD, fixed |
| In-person workshops | Yes | Sometimes | No: Google Meet calls |
| Partner portraits and video | Often offered | Rarely | Not included: book a local photographer |
| Case study copywriting | Often billed separately | Rarely included | Native English or French copy included |
| Time zone | Yours (GMT+8) | Yours or close | Team on GMT, 8 hours behind Singapore |
| Timeline | 8 to 14 weeks | 3 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Let's be honest: on price alone, a regional freelancer often wins. What Kolonell adds is native copywriting that turns your engagements into readable case studies, a dedicated project manager and a price fixed before kickoff. Details are on our international website offer.
When is the Singapore agency the better choice?
- You sell to ministries or government-linked companies and want an agency used to their presentation standards.
- You want a video series of partners and round tables, filmed in your Raffles Place or Marina Bay offices.
- Your site must be in English and Chinese with native proofreading on site.
- You need a client portal to share deliverables and engagement data: that is an application, quoted on request at Kolonell, and a local agency with a development team may be a better fit.
When does a remote studio fit?
The model works when content makes the difference. An executive comparing three firms reads your case studies, your sector expertise (supply chain, transformation, ASEAN market entry) and your long-form articles before calling you.
| Element | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Sector expertise | 1 page | 1 page per sector | Detailed pages with methods |
| Case studies (anonymised if needed) | 3 in summary | 6 dedicated pages | 10 dedicated pages |
| Thought leadership articles | No | Blog ready to publish | Blog and downloadable resources |
| Partner profiles | Team section | Page per partner | Page per partner with publications |
| Contact form | Simple | Qualified (sector, size, challenge) | Qualified and linked to your CRM |
| Bilingual FR/EN site | No | No | Included |
| Support | 3 months | 3 months | 6 months |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Chinese or Malay are supplied by you or quoted separately.
How do you handle the 8-hour time difference?
Singapore is 8 hours ahead of the Kolonell team, based in Senegal (GMT), with no daylight saving change. In practice, Google Meet calls are set in the late afternoon in Singapore, which is morning on GMT, and you get a written update every week. Design approvals happen through written comments, which suits partners who travel often. If your team can only meet early in the Singapore morning, say so before signing: it is a legitimate reason to prefer a local agency.
Which rules and needs apply to a Singapore consultancy?
Case studies must never invent figures or name a client without written consent; a well-written anonymised case beats an unauthorised logo. The same principles apply to partner credentials and any rankings cited.
On data, the PDPA applies, supervised by the Personal Data Protection Commission: minimal forms, a stated purpose, a clear privacy policy. Marketing messages sent to phone numbers also fall under the Do Not Call registry rules. Aiming for WCAG 2.2 AA improves readability for everyone. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which questions should you ask before signing?
- Who writes the case studies, and how do you protect our clients' confidentiality?
- At what Singapore time will check-ins take place?
- Are the domain and access in our name?
- What does adding a case study cost after launch?
- Does the form send enquiries into our CRM?
Mini case study
Illustrative example. Wei Ling T. is a partner in a 12-consultant firm specialising in supply chains for European groups in Southeast Asia. A Singapore agency offers 38 000 SGD, about 29 200 USD, in 12 weeks. A regional freelancer offers 6 000 SGD, about 4 600 USD, without copywriting. She picks Kolonell Premium at 8 900 USD for an English and French site with 10 anonymised case studies, and sets aside 1 200 USD for partner portraits by a local photographer: 10 100 USD in total, 19 100 USD less than the agency. The freelancer stayed cheaper, but the case studies would have had to be written in house, about 40 partner hours.
FAQ
Can the site be in Chinese?
We write in English and French. Chinese is supplied by you or quoted separately, for example for 5 to 10 pages.
How do you write confidential case studies?
We work from a 45 to 60 minute interview and your notes, then anonymise sector, size and location if needed. Nothing is published without your written approval.
How long does it take?
Allow 3 to 4 weeks on Starter and Growth, usually 4 to 6 weeks on Premium according to the written schedule set at kickoff.
Is a Singapore freelancer cheaper?
Often yes, with sites from about 2 000 SGD. The difference lies in included copywriting, the project manager and the fixed price of 2 900, 4 900 or 8 900 USD.
Is search optimisation included?
The basic technical structure is included. Ongoing search work is quoted on request, with no monthly package imposed.
Let's scope your project. Send us your sectors, 3 to 10 engagements to turn into case studies and your available time slots, and we reply with a fixed-price tier and delivery in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
