The verdict in three sentences
Liechtenstein's agency market is small: a Vaduz interior design studio usually compares a local agency, an agency in St. Gallen or Zurich and a remote studio. For a studio specialising in heritage and period properties, the nearby agency earns its fee if you want German copy written in-house and regular face-to-face meetings. A remote studio such as Kolonell fits if your photos already exist, a third-party German translation is acceptable and you want the site live in 3 to 4 weeks.
How does the project run with each option?
The decision rests less on price than on how much of your time it takes and how the work moves forward. Here is a typical flow for a portfolio site with 12 to 15 projects, with an estimate of your own time.
| Stage | Local or regional agency | Remote studio | Your time (estimate) |
|---|---|---|---|
| Kick-off and brief | half a day at your office | 90-minute video call | 3 to 4 h |
| Project inventory and photos | agency arranges the shoot | you supply photos, studio sends a shot list | 4 to 8 h |
| German copy | written by the agency | freelance translator (third-party cost) | 2 h of review |
| Design and build | 4 to 8 weeks | 2 to 3 weeks | 2 h |
| Acceptance | sign-off meeting on site | recorded video walkthrough and call | 2 to 3 h |
| Launch and handover | on-site training | video training and written guide | 1 to 2 h |
| Total duration | 8 to 14 weeks | 3 to 4 weeks | about 14 to 21 h |
Time zone is not a hurdle: the Kolonell project manager is reachable in your time zone. The real gap is site visits and German, which Kolonell does not write natively (native copywriting is in English or French).
What does each option cost over three years?
2026 ballpark, based on public agency rate pages and typical agency quotes in the Rhine Valley and Zurich. Photography (CHF 2,000 to 5,000, third-party cost) is left out of every row because it is the same for all.
| Option (CHF, 2026 ballpark) | Year 1 | Year 2 | Year 3 | 3-year total |
|---|---|---|---|---|
| Liechtenstein or St. Gallen agency | 11,200 to 27,000 | 1,200 to 3,000 (market assumption) | 1,200 to 3,000 (market assumption) | 13,600 to 33,000 |
| Zurich agency | 16,800 to 38,600 | 1,800 to 3,600 (market assumption) | 1,800 to 3,600 (market assumption) | 20,400 to 45,800 |
| Regional freelancer | 4,600 to 9,800 | 600 to 1,800 (market assumption) | 600 to 1,800 (market assumption) | 5,800 to 13,400 |
| Kolonell Growth plus freelance translator (third-party cost) | 5,200 to 5,800 | on quote | on quote | 5,200 to 5,800 excluding maintenance |
| Kolonell Premium | 8,200 | on quote | on quote | 8,200 excluding maintenance |
Year 1 for agencies and the freelancer includes the build plus a first year of maintenance, as a market assumption. On the Kolonell side the grid is fixed: Starter CHF 2,700, Growth CHF 4,500, Premium CHF 8,200, with 3 months of support included and maintenance on quote afterwards. Premium is the multilingual tier, languages set in the quote. Details are on the international offer page.
When is the local agency the better choice?
It clearly is if your studio works on protected buildings and your copy must use precise German heritage and restoration terminology, checked at every update. It is also better if you publish a new project every month with nobody in-house to do it, or if your clients, often families settled for generations, expect you to introduce the provider in person. In those cases the price gap buys a presence that video calls do not replace.
What a period property studio specifically needs
- Portfolio by building type: old Rhine Valley house, townhouse, protected building, with WebP or AVIF images and lazy loading.
- Coordination with the competent heritage office, described in general terms, never promising a permit.
- Photo credits and rights settled by contract with the photographer.
- Discretion: no address, no recognisable façade without written consent.
- Short inquiry form: building type, known protection status or not, budget range, timeline.
- Press and partner pages only with real coverage and the agreement of the craftspeople named; Instagram, Pinterest or Houzz links.
Local frame: Liechtenstein is an EEA member, so the GDPR applies to your forms and cookies, overseen by the Data Protection Authority (Datenschutzstelle). German is the official language; English serves business clients and visitors. Aim for WCAG 2.1 AA accessibility. This is not legal advice.
Red flags, whoever you hire
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- The domain is registered in the provider's name, not yours.
- No target page weight is given for mobile galleries.
- German copy is not checked by any native speaker.
- The rate after the support period is not written in the quote.
- The provider offers to add awards or press mentions you do not have.
Mini case study
Illustrative example: Matthias, founder of a studio restoring period houses between Vaduz and Schaan, receives a regional agency quote of CHF 16,000 with 8 on-site meetings of 2 hours including travel, so 16 hours of his time. He opts for a hybrid: Kolonell Growth at CHF 4,500, a freelance translator at CHF 1,000 and a local photographer, the last two as third-party costs. Excluding photography he spends CHF 5,500, which is CHF 10,500 less. With 6 one-hour video calls he also saves 10 hours; valued at CHF 150 an hour, that is CHF 1,500.
FAQ
Does the GDPR really apply to a Liechtenstein website?
Yes, Liechtenstein is in the EEA and applies the GDPR. An inquiry form with 4 or 5 useful fields and a clear privacy notice are the baseline.
Can a remote studio write in German?
Kolonell writes natively in English and French. For German, allow about CHF 700 to 1,300 for a freelance translator as a third-party cost, or choose Premium at CHF 8,200, the multilingual tier, languages set in the quote.
How long does a site with 15 projects take?
3 to 4 weeks with Kolonell once photos are in. Regional agencies usually quote 8 to 14 weeks.
Should I target Swiss and Austrian clients?
If a large share of your projects sit in the Swiss Rhine Valley or Vorarlberg, plan project pages by region. It does not change the tier: Growth at CHF 4,500 is usually enough.
What happens after the 3 months of support?
Maintenance is on quote. On the regional market the usual assumption is CHF 50 to 250 per month depending on the service level.
Let's scope your project. A heritage portfolio in English and German, CHF 4,500 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.