The verdict in three sentences
A Cork studio designing boutique hotels, restaurants, bars and wellness spaces sells to operators and investors, not homeowners: the website has to prove it can deliver a venue open to the public on an opening deadline. A Cork agency remains the right call if the site must be built at the pace of your projects, with shoots timed to opening dates; a remote studio is enough if you bring approved photos and references and want a fixed price. The 2026 Kolonell grid is €2,700 (Starter), €4,500 (Growth) and €8,200 (Premium), against a ballpark of €5,000 to €15,000 for a Cork agency and €8,000 to €25,000 for a Dublin agency.
Who does what best, phase by phase?
The choice gets simpler once you split the project. A hospitality interiors website has phases where proximity matters a lot and others where it changes nothing.
| Project phase | Cork agency | Remote studio | Comment |
|---|---|---|---|
| Positioning workshop | very well placed | fine on video | 2 to 3 hours, once |
| Native English copywriting | good | good, included at Kolonell | you review in both cases |
| Pre-opening hotel shoot | very well placed | remote coordination | local photographer hired by you or the operator |
| Bar or spa video | very well placed | brief only | filmed outside opening hours |
| Design and development | good | good | no presence needed |
| Launch and performance | varies | good | write a measurable target into the contract |
| Changes in months 4 to 36 | on site | on quote | compare over three years |
Time-zone overlap does not separate the options here: the Kolonell project manager works Irish hours. The real question is how many phases need someone physically in a venue in the city centre, Shandon or around the Marina.
When the Cork agency wins, honestly
Three situations clearly favour local. First, if you deliver two or three venues a year and each opening has to feed the site with photos, video and copy within the week, an agency that can get to Douglas, Blackrock or Kinsale at short notice is worth its price. Second, if your operator clients want to sit in on website kick-off meetings, a meeting room makes governance easier. Third, if you also need brand identity, printed menus or signage for your clients, a multidisciplinary local agency covers it all.
A remote studio is enough when your references are already shot by professionals, operators have signed their publication consent and you want the site live in 3 to 4 weeks. Tier details are on the Kolonell international offer.
What a hospitality interiors site must contain
- Case studies by venue type: boutique hotel, restaurant, bar, wellness space, with floor area, build schedule and operating constraints, never the operator's revenue unless agreed in writing.
- Heavy images, light site: WebP or AVIF, lazy loading, full-screen galleries that stay smooth on mobile over 4G.
- Rights and credits: the photographer's licence and the operator's consent for each venue. Photos with identifiable guests need their consent.
- Qualifying form: venue type, number of covers or rooms, fit-out budget band, target opening date.
- Method and fees page in general terms, a press page kept for real coverage, links to Instagram, Pinterest or Houzz, and supplier and craft partners described plainly.
Three-year comparison, 2026 ballpark from typical quotes:
| Item | Cork agency | Dublin agency | Remote studio (Kolonell) |
|---|---|---|---|
| Build | €5,000 to €15,000 | €8,000 to €25,000 | €4,500 (Growth) |
| Copywriting | often included | often included | native English included |
| Photography (third party) | €800 to €1,600 per day | €900 to €1,800 per day | local photographer, third-party cost |
| Support months 1 to 3 | included | included | included |
| Maintenance months 4 to 36 (market assumption) | €100 to €250 a month, i.e. €3,300 to €8,250 | €150 to €350 a month, i.e. €4,950 to €11,550 | on quote |
| Timeline | 8 to 12 weeks | 10 to 16 weeks | 3 to 4 weeks |
Questions to ask each one: who owns the domain, the code and the hosting accounts? Who negotiates photo rights with the operator? What goes into the handover pack at the end of the contract? Which mobile performance score do they commit to?
The Irish frame in brief
Interior design is not regulated in Ireland, but the title architect is protected under the Building Control Act 2007, with the RIAI as registration body: your site should speak of an interior design studio, never of architects, unless someone is actually registered. For a hotel in a protected structure, works affecting its character need planning consent: mention this carefully in your case studies.
Need a professional website?
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Form data falls under GDPR and the Data Protection Act 2018, overseen by the Data Protection Commission. The European Accessibility Act is raising digital accessibility expectations across Europe; aiming for WCAG 2.2 AA is a sensible baseline. This is not legal advice.
Mini case study
Illustrative example: Aoife, founder of a hospitality interiors studio in Cork, plans three photographed openings a year. A shoot costs about €1,400 a day; by splitting it equally with each operator, who also needs it for their own marketing, she pays 3 × €700 = €2,100 instead of €4,200.
She compares a €12,000 Cork agency quote with Growth at €4,500 plus that €2,100 of third-party photography: €6,600, a €5,400 gap in year one. Since her references are already approved by the operators, she picks the remote studio and keeps the local budget for the photographer.
FAQ
Can I publish a hotel before it opens?
Only with the operator's written consent, as they often control the announcement date. Plan a delayed go-live of 2 to 4 weeks if needed.
Do I need a Dublin agency to look more credible?
Not necessarily: operators judge your venues, not your agency's address. A Dublin agency costs roughly €8,000 to €25,000, against €4,500 for Growth.
Which tier for a studio with 10 to 20 references?
Growth at €4,500 usually covers case studies, filters and a qualifying form. Premium at €8,200 (the multilingual tier, languages set in the quote) fits if you also target non-English-speaking hotel groups.
Who organises the video shoot of a bar?
The remote studio writes the brief and shot list; you hire a local video crew, a third-party cost of roughly €1,000 to €2,500 per half day depending on equipment.
For a costed estimate, request a free quote.
Let's scope your project. Hospitality case studies, fast galleries and a qualifying form, from €2,700 to €8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.