Local agency or remote studio for an aesthetic clinic website in Dublin: how to choose (2026)

The verdict in three sentences

For an aesthetic clinic website in Dublin, a Dublin agency is the better pick when you want before and after photography, treatment videos and social content produced in the clinic by the same team, with site budgets of roughly 8,000 to 30,000 EUR as a 2026 order of magnitude. A remote studio such as Kolonell suits a clinic that needs clear treatment pages, practitioner profiles and a working consultation path at a fixed price of 2 700, 4 500 or 8 200 EUR, delivered in 3 to 4 weeks for Starter and Growth. With Dublin on Irish time and our team on GMT, the time difference is zero to one hour, so the choice comes down to on site production, medical advertising discipline and who owns what at the end.

Which criteria separate a Dublin agency from a remote studio?

These ranges are cautious orders of magnitude. They draw on public price pages of Irish agencies, minimum project sizes on Clutch.co profiles, hourly rates published by Dublin studios (often 80 to 140 EUR per hour) and freelancer rates visible on Upwork and Fiverr. Be aware that a Dublin freelancer can come in at or below Kolonell Starter: what Kolonell adds is a project manager, native copy for every treatment page, a written fixed scope and a full handover of accounts. Packages are detailed on our international website offer.

When does a Dublin agency make more sense?

• Your marketing runs on visual content. If you need monthly shoots in the clinic, short treatment reels and a social calendar, an agency producing all of it locally is simpler.
• You run several clinics across Dublin, Cork and Galway with a group booking system that needs custom work.
• You want the agency in the room for staff interviews and a walk through of the patient journey.
• You need a patient portal with medical records or pre consultation questionnaires. At Kolonell that is a custom application quoted separately, and it raises data hosting questions best handled with specialists.

When is a remote studio like Kolonell the right fit?

• One or two clinics, a defined treatment list and an existing booking tool such as the practice software you already use.
• You want fixed costs instead of hourly billing for every new treatment page.
• You want the copy written for you, accurately, in native English, then checked by your medical director.
• You value speed: Starter and Growth go live in 3 to 4 weeks.

Kolonell does not photograph patients or premises. For before and after images, the clinic's own clinical photography (taken with consent) or a local photographer covers it; we brief them with a shot list.

What does an aesthetic clinic site in Dublin need?

Dublin clinics in Ranelagh, Ballsbridge, Dún Laoghaire or around Grafton Street see a wide clientele: local professionals, staff of the multinational employers in the Docklands, and patients who travel in from the commuter belt. Many find the clinic on Instagram, then check credentials on the site. Priorities:

• Factual treatment pages: what the treatment is, who performs it, recovery, risks, and the need for a consultation first. Only treatments the clinic actually offers.
• Practitioner profiles with exact registrations: doctors registered with the Medical Council, nurses with the Nursing and Midwifery Board of Ireland, and the precise role of each person.
• Consultation booking through your existing system, embedded or linked.
• A short first contact form, with no detailed medical history until the form provider is suitable for health data.
• Before and after images only with written patient consent, without promising outcomes.

Other languages (Irish, Portuguese, Polish) are supplied by the clinic or priced separately. Ongoing SEO and maintenance after support are quoted separately.

On compliance, stay factual. Health data is a special category under the GDPR, supervised in Ireland by the Data Protection Commission, which matters for forms, cookies and hosting. The Health Products Regulatory Authority does not allow prescription only medicines, botulinum toxin among them, to be advertised to the public, which shapes how injectable treatments are presented. Doctors also follow the Medical Council's guidance on advertising, and the European Accessibility Act, applicable since 28 June 2025, may apply depending on your size and services. Your medical director signs off every claim. This is not legal advice.

Which questions should a clinic ask each provider?

• Who checks treatment copy against advertising rules before it goes live?
• Where are form submissions stored, and is the provider suitable for health data?
• How are before and after images handled, and is consent recorded?
• Is the domain in the clinic's name, with every access handed over?
• What does a new treatment page cost after launch?

Mini case study

Illustrative example. Dr Aoife M., medical director of a three practitioner clinic in Ranelagh, compares two routes. A Dublin agency proposes 16,000 EUR for the site plus a 2,000 EUR content day in the clinic, live in 10 weeks. Kolonell proposes Growth at 4 500 EUR in 4 weeks; Aoife books a Dublin photographer for half a day at 900 EUR for premises and team portraits, and keeps clinical before and after images in house.

Agency route: 16,000 + 2,000 = 18,000 EUR. Remote route: 4 500 + 900 = 5,400 EUR, a gap of 12,600 EUR. Aoife chooses the remote route for the site and budgets part of the difference for a local content creator for social media, which a site build does not cover anyway.

FAQ

How much does an aesthetic clinic website cost in Dublin in 2026?

Dublin agencies often quote 8,000 to 30,000 EUR depending on pages, booking and content production. Freelancers typically charge 2,500 to 8,000 EUR. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.

Will the time difference slow the project?

No: our team works on GMT, the same as Dublin in winter and 1 hour behind in summer. Calls are booked at your hour and you get a written update every week.

Can you show botox results on the site?

Prescription only medicines cannot be advertised to the public in Ireland, so pages describe the consultation and the practitioner rather than promoting the product. Your medical director validates each of the 10 or so treatment pages before launch.

Do you integrate our booking software?

Yes. Starter links to it and Growth at 4 500 EUR integrates it into the pages; a fully custom booking flow is quoted separately.

Can the site be in English and French?

Yes, from Premium at 8 200 EUR, with native copy in both languages. Other languages are supplied by the clinic or priced separately.

Let's scope your project. Send us your treatment list, your practitioners' registrations and the booking tool you use, and we will confirm a fixed price package delivered in 3 to 4 weeks. Request your free quote or see the international offer.