The verdict in three sentences
An Adelaide firm, whether it handles wills and estates in Norwood, wine and agribusiness from North Adelaide or defence industry contracts in the CBD, should size its redesign to the firm rather than to the most attractive quote. The 2026 ballpark runs from AUD 8,000 to 50,000 with a local agency (about USD 5,200 to 32,500), against a fixed USD 2,900, 4,900 or 8,900 with Kolonell, delivered in 3 to 4 weeks once content is ready. Success rests on three concrete checkpoints: URL inventory, 301 map and a compliance read before go-live.
Does your site really need a redesign?
Score the points below. At 6 points out of 12 or more, plan the redesign this year.
| Signal | Points |
|---|---|
| Practice pages no longer reflect current matters (estates, agribusiness, defence) | 3 |
| Lawyer profiles without photo, languages or practice areas | 2 |
| Mobile load time over 4 seconds | 2 |
| Guides and articles based on rules that have changed | 2 |
| Form without a no lawyer-client relationship notice | 2 |
| No way to publish an article without a supplier | 1 |
| Maximum score | 12 |
What budget fits your firm's profile?
Local ranges: a ballpark drawn from typical quotes and public Adelaide agency rate pages. Approximate conversion: AUD 1 ≈ USD 0.65.
| Firm profile | Adelaide agency (AUD) | Approx. equivalent (USD) | Matching Kolonell tier | Kolonell price (USD) |
|---|---|---|---|---|
| Sole practitioner, wills and estates | 8,000 to 15,000 | 5,200 to 9,750 | Starter | 2,900 |
| Boutique of 3 to 8 lawyers, wine and agribusiness | 15,000 to 30,000 | 9,750 to 19,500 | Growth | 4,900 |
| Firm of 10 to 30 lawyers, defence and commercial | 30,000 to 50,000 | 19,500 to 32,500 | Growth or Premium | 4,900 or 8,900 |
| Firm serving clients in several languages | 25,000 to 45,000 | 16,250 to 29,250 | Premium (the multilingual tier, languages set in the quote) | 8,900 |
| Freelancer, any size | 4,000 to 10,000 | 2,600 to 6,500 | Not applicable | Not applicable |
Every package includes a project manager reachable during Adelaide business hours (ACST), native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. On quote: client portal, a secure vault for wills and estate documents, booking, links to practice management software, SEO work and maintenance after the 3 months. Full details are on the international offer.
Who does what, week by week?
| Week | Kolonell side | Firm side |
|---|---|---|
| Before kick-off | List of expected content | Biographies, headshots, approvals (often 3 to 5 weeks) |
| 1 | Audit, URL inventory, draft 301 map | Analytics, Search Console and DNS access |
| 2 | Structure, page copy | Partner review (4 to 6 hours) |
| 3 | Design, build, archive migration | Mock-up sign-off and article triage approval |
| 4 | Testing, fixes, go-live | Compliance read and written sign-off |
| Months 2 to 4 | Included support, 404 monitoring | Report anomalies |
What are the risks, and how do you contain them?
Loss of visibility. Guides on wills or powers of attorney often draw most of an estates firm's organic traffic. Every URL must be in the inventory and get a 301 redirect to its equivalent; the new sitemap is submitted in Search Console and 404 errors are monitored for 8 weeks.
Archive and confidentiality. For firms working on defence contracts, discretion comes first: no client, program or amount should appear without written permission. Older articles are updated, merged or noindexed.
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Forms and data. The form states that submitting it does not create a lawyer-client relationship, asks for the minimum (4 to 6 fields) and includes a field for other parties so conflicts can be checked. The Privacy Act 1988 generally applies to businesses above AUD 3 million in annual turnover, with exceptions; a clear privacy policy is needed either way.
Content compliance. The firm reviews its copy against the professional conduct rules that apply in South Australia and the guidance of the Law Society of South Australia: no unverifiable superlatives, no case outcomes, testimonials only where the rules permit. The Australian Consumer Law prohibits misleading claims, including on displayed fixed fees. This is not legal advice.
Downtime. DNS TTL lowered 48 hours ahead, switchover after 6 pm Adelaide time.
What should you ask, and when is a local agency the better choice?
Ask who writes the 301 map, who owns the code and the domain, how many revision rounds are planned and when the compliance read takes place. An Adelaide agency remains preferable if you want in-person meetings in Norwood or the CBD, if the project includes a client portal tied to your systems, or if a defence sector client requires an Australian supplier subject to its own vetting.
Mini case study
Illustrative example: Elena, principal of a 4-lawyer firm in Norwood focused on wills, estates and estate planning. The site has 65 URLs, including 30 guides. She weighs Starter at USD 2,900 against Growth at USD 4,900; since she wants to keep and expand her guides, Growth is the fit. Local quote: AUD 18,000, about USD 11,700. Difference: about USD 6,800. The 301 map runs to 65 lines; 12 guides based on older rules are rewritten or merged into 5 new ones.
FAQ
How long does a redesign take? Kolonell delivers in 3 to 4 weeks once content is ready. A local agency more often quotes 8 to 14 weeks.
Is the Starter tier enough? For a sole practitioner with 5 to 10 pages, yes, at USD 2,900. Once you need multiple profiles and an article archive, Growth at USD 4,900 fits better.
Can we display a fixed fee for a will? Yes, if the amount is accurate and additional charges are clearly shown. A list of 3 to 5 common services is frequent.
Do we need a secure document vault? Not for the brochure site: secure document upload is on quote. Many firms add it 6 to 12 months after the redesign.
What happens to our old guides? Each is updated, merged or noindexed, with a 301 redirect. Out of 30 guides, rewriting 10 to 15 is common.
Let's scope your project. A redesign sized to your firm, from USD 2,900 to 8,900, with a 301 map and compliance read, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
