The verdict in three sentences
For a 40-lawyer commercial firm across three offices, a serious redesign costs between 25,000 and 70,000 GBP (about 29,000 to 82,000 EUR) and takes 10 to 16 weeks. The gap between an adapted premium theme and a custom build comes down to three things: managing lawyer profiles, cross-searching by practice area and office, and editorial governance between offices. The budget is easy to defend: a single 60,000 GBP matter brought in by the site covers the redesign.
Premium theme or custom build: the real comparison
A managing partner rarely decides on design. The decision rests on whether the site can present 40 to 120 up-to-date profiles, surface the right partners for a search like 'M&A solicitor Manchester' and let each office publish news without breaking the brand.
| Criterion | Adapted premium theme | Custom build (headless CMS or advanced WordPress) |
|---|---|---|
| 2026 budget (net of VAT) | 25,000 to 38,000 GBP | 42,000 to 70,000 GBP |
| Timeline | 10 to 12 weeks | 12 to 16 weeks |
| Lawyer profiles | 40 to 60 | 60 to 120 linked to practices, sectors, insights |
| Languages | EN | EN + FR or NL for Brussels |
| Search by practice and office | Simple filters | Cross-search by practice, sector, office, language spoken |
| Approval workflow | Single level | Author, supervising partner, marketing |
| Annual maintenance | 3,500 to 7,000 GBP | 7,000 to 14,000 GBP |
These amounts are a 2026 estimate for a London agency used to regulated professions. A premium theme suits a stable firm with a single marketing team. Custom becomes worthwhile once three offices each publish content or profiles exceed 60.
SRA rules and regulatory constraints
Since 2018, the SRA Transparency Rules require firms to publish prices and service information for certain areas, including debt recovery up to 100,000 GBP, employment tribunal claims and business licensing applications. Firms must also display the SRA digital badge and explain their complaints procedure. Naming a client or a matter still requires written consent, which often slows down case study writing.
| Requirement | Impact on the project | Indicative cost or delay |
|---|---|---|
| Price and service pages (SRA) | Structured pages for each covered service | 3 to 6 days of drafting and review |
| SRA digital badge | Script on every page, footer placement | Half a day |
| Client references | Written consent from each named client | 3 to 6 weeks of collection |
| UK GDPR and hosting | UK or EU server, privacy notice, records of processing | +700 to 1,800 GBP per year |
| ICO-compliant cookie banner | Rejecting as easy as accepting | 350 to 1,000 GBP |
| WCAG 2.2 AA accessibility | Contrast, keyboard navigation, headings | 6 to 10% of budget |
Classic pitfalls in a multi-office redesign
First pitfall: lost search rankings. An established firm often has 300 to 800 indexed URLs, and forgetting 301 redirects can cut traffic by 30 to 50% for several months. Second pitfall: inconsistent partner photos across offices, solved by a shared photo session (2,000 to 4,500 GBP for 40 portraits). Third pitfall: an oversized approval committee. Limit it to one partner per office plus the head of marketing, or 12 weeks become 24.
Mini case study
James, managing partner of a 40-lawyer firm in London, Manchester and Brussels, chooses a custom build at 52,000 GBP, with a French version at 5,500 GBP and a photo session at 3,500 GBP, for 61,000 GBP in total. Maintenance costs 9,000 GBP per year. A year after launch, the site generates 14 inbound enquiries per month against 6 before. Of the 96 extra enquiries that year, 4% become matters, about 4 matters at 45,000 GBP average fees: 180,000 GBP of revenue, close to 2.6 times the first-year cost.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
What budget should a commercial law firm plan for a website redesign?
Between 25,000 and 70,000 GBP for 40 to 120 lawyer profiles. Add 3,500 to 14,000 GBP per year for maintenance depending on the option.
How long does the project take?
Allow 10 to 12 weeks with a premium theme and 12 to 16 weeks for a custom build. Collecting client consents and portraits often sets the real schedule.
Do SRA transparency rules apply to a commercial firm?
Yes, if you offer any covered service, such as debt recovery up to 100,000 GBP or employment tribunal claims for employers. Budget 3 to 6 days to draft compliant price pages.
Should the site be hosted in the UK or EU?
It is strongly recommended for contact forms and UK GDPR. The extra cost is modest, around 700 to 1,800 GBP per year.
How do we avoid losing search rankings during the redesign?
Map every existing URL and plan 301 redirects. This takes 2 to 4 days and protects 30 to 50% of organic traffic.
Let's scope your project. Tell us how many offices, lawyers and languages you have: we will price a redesign between 25,000 and 70,000 GBP, delivered in 10 to 16 weeks with a full redirect plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
