The verdict in three sentences
For a freight forwarder operating out of Amsterdam and Rotterdam, a credible corporate website costs between 10,000 and 25,000 EUR in 2026 for 10 to 15 pages in English and Dutch. Shippers and carriers judge your reliability on three proofs: up-to-date certifications such as AEO, a fast online quote and shipment tracking without phone calls. A site converting 6 to 10 quote requests per month pays for itself with a handful of recurring contracts.
What shippers want to see before handing you a container
An importer in Shenzhen, Lagos or Milan looking for a forwarder in the Netherlands checks your certifications first (AEO, FIATA, Fenex membership), then your lanes, average customs clearance times and your ability to handle multimodal flows to Germany and beyond. A site missing this information loses the lead to the competitor who shows it.
| Package | Pages | Features | 2026 budget (net) | Timeline |
|---|---|---|---|---|
| Essential | 8 to 10 | Company, certifications, services, contact | 6,000 to 10,000 EUR | 4 to 5 weeks |
| Corporate bilingual | 10 to 12 | EN/NL, lanes, structured quote form | 10,000 to 15,000 EUR | 6 to 7 weeks |
| Corporate advanced | 12 to 15 | Quote form with indicative rates, tracking portal by B/L or AWB | 15,000 to 25,000 EUR | 8 to 10 weeks |
| Port and warehouse photography | 1 day | 40 to 60 field images | +1,000 to 1,800 EUR | 1 week |
| Professional copywriting | 12 pages | Industry copy reviewed by a forwarder | +1,500 to 3,000 EUR | In parallel |
These amounts are a 2026 estimate for a Dutch agency working with logistics companies. Cheaper template sites exist, but they include neither structured quoting nor tracking, which are exactly what save your sales team time.
Online quoting and tracking: how far to go
The quote form collects the useful data in one go: port of loading, container type and count (20 or 40 foot), commodity, incoterm, final destination. Your sales team then answers in 2 hours instead of 2 days of back and forth. The tracking portal shows key milestones (vessel arrival, manifest, customs declaration, release, delivery) from the B/L number, fed by your TMS through an API or a scheduled export.
| Monthly item | 2026 range | Content |
|---|---|---|
| Performance hosting in the EU | 40 to 120 EUR | Fast server, SSL certificate, daily backups |
| Technical maintenance | 60 to 150 EUR | Updates, security, fixes |
| Content updates | 50 to 130 EUR | News, new certifications, indicative rates |
| Monthly total | 150 to 400 EUR | Excluding advertising campaigns |
| TMS connector upkeep | 50 to 200 EUR | If the tracking portal reads live data |
Mistakes that cost you clients
The first mistake is showing expired certifications or a phone line nobody answers: an overseas shipper will not call twice. Add a visible chat or WhatsApp Business button on every page. The second is a slow site: with heavy port images, pages above 3 MB lose a large share of mobile visitors. The third is a machine-translated version that carriers spot immediately, especially in Dutch and German.
Mini case study
Pieter, sales director of a mid-size forwarder in Amsterdam, chooses the advanced package at 21,000 EUR, plus professional copywriting at 2,400 EUR, for 23,400 EUR, and 300 EUR per month of maintenance. The site receives 8 qualified quote requests per month, 25% of which become shipments. That means 24 new clients a year. With an average margin of 750 EUR per containerised import file and an average of 3 files per client in the first year, the site generates about 54,000 EUR of margin, twice its first-year cost of 27,000 EUR.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does a freight forwarder website cost in Amsterdam in 2026?
Between 10,000 and 25,000 EUR for a bilingual 10 to 15 page site with online quoting. An essential version without tracking starts around 6,000 EUR.
Do we need a Dutch version as well as English?
If you serve Dutch and Belgian importers, yes. Professional copywriting and translation cost 1,500 to 3,000 EUR for 12 pages.
Can we offer shipment tracking without a heavy build?
A simple milestone tracker by B/L number fed by a scheduled export fits the advanced package. A live connection to your TMS adds 3,000 to 8,000 EUR.
How long does the project take?
Allow 6 to 10 weeks for a bilingual site with quoting. Field photos and industry copy are the items that most often delay launch.
What does monthly maintenance cost?
Between 150 and 400 EUR per month for hosting, security and updates. That is less than the margin on a single lost shipment.
Let's scope your project. Describe your lanes, certifications and volumes: we will price a bilingual site between 10,000 and 25,000 EUR, delivered in 6 to 10 weeks with online quoting. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
