The verdict in three sentences
A laundry grows not with an hours page but with home pickup/delivery and order tracking that reassures the busy customer. Budget 250,000 to 350,000 FCFA for a brochure + rates, 550,000 to 750,000 FCFA once you add online ordering and pickup zones, and 1,000,000 to 1,300,000 FCFA for real-time status, Wave payment and subscriptions. The site goes live in 7 to 12 days.
The 2026 pricing grid
| Plan | Price FCFA | Price EUR | Key content | Timeline |
|---|---|---|---|---|
| Starter | 250,000 – 350,000 | €380 – 535 | brochure, rate grid, service zones, contact | 7 days |
| Growth | 550,000 – 750,000 | €840 – 1,145 | + online order, pickup slot choice, quote | 10 days |
| Premium | 1,000,000 – 1,300,000 | €1,525 – 1,980 | + real-time status, Wave payment, subscription | 12 days |
Online ordering with slot choice replaces chaotic calls with planned pickups. Premium's status tracking (picked up → processing → ready → delivered) sharply reduces "is it ready?" and projects a professional image against informal competitors.
Subscriptions: the real revenue lever
| Offer | Monthly FCFA | Content | Target |
|---|---|---|---|
| Per item | — | standard per-piece rate | occasional clients |
| Essential plan | 15,000 – 25,000 | X kg/month + 1 pickup/week | working couples |
| Family plan | 30,000 – 50,000 | high volume + 2 pickups/week | families, expats |
| Pro plan | on quote | recurring restaurant/clinic linen | B2B |
Subscriptions turn irregular revenue into predictable recurring revenue. A few dozen subscribers at 25,000 FCFA/month is enough to stabilize cash flow and pay back the site fast.
Mini case study
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Khady runs a dry-cleaner in Ouakam. Before the site, ≈ 70% of clients came in at peak hours. With the Growth plan at 650,000 FCFA, planned pickup captures ≈ 12 orders/day outside the shop. If 20 of those clients move to the Essential plan at 20,000 FCFA/month, that creates 400,000 FCFA/month of recurring revenue. The site pays for itself in under 2 months on that subscription flow alone.
FAQ
Does home pickup complicate logistics? Not if zones and slots are defined on the site: the client picks a slot in a served zone, you optimize routes. A net organizational gain.
Is Wave payment essential? Very useful: paying at order reduces unpaid bills and speeds collection. Included in Premium, with automatic receipt.
Is status tracking hard to maintain? No: 4 statuses suffice (picked up, processing, ready, delivered), updated in one click. It removes most follow-up calls.
Can I manage subscriptions from the site? Yes in Premium: create offers, renewals and recurring billing via Wave/Orange Money.
What's the serious minimum? The Starter at 250,000 FCFA sets up the brochure + rates; you add online ordering in Growth once volume justifies it.
Let's talk about your project. We'll structure your pickup, tracking and subscriptions in under 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
