The verdict in three sentences
For a land surveying firm with 8 to 15 staff in Dublin, an 8 to 12 page brochure website costs EUR 4,500 to 9,000 excl. VAT in 2026, delivered in 6 to 8 weeks. The line item that makes the difference is not the design but the geolocated quote request module (around EUR 1,200), which qualifies boundary and site subdivision requests before the first call. With a local SEO lead around EUR 35 versus EUR 80 on Google Ads, ranking across Dublin and the surrounding counties remains the most profitable lever.
What you really pay: the 2026 price grid
The Dublin market has dozens of chartered surveying practices. Landowners selling a plot, developers and solicitors compare online before picking up the phone. A site built in 2015 with no structured form loses those requests to the firm next door. Here are the ranges seen in 2026 for a mid-size practice (order of magnitude, excl. VAT).
| Item | 2026 range (EUR excl. VAT) | Comment |
|---|---|---|
| 8 page brochure site (home, services, team, references, contact) | 4,500 to 6,000 | Custom theme, responsive, GDPR compliant |
| 12 page brochure site with one page per service | 6,500 to 9,000 | Boundaries, subdivision, topographic, multi-unit, setting out |
| Geolocated quote request module | + 1,200 | Address or land registry folio, map, mission type |
| SEO copywriting for 6 service pages | + 900 to 1,500 | Local keywords: "boundary survey Dublin", "site subdivision" |
| Google Business Profile and 10 local citations | + 350 | Professional directories, Golden Pages, professional body |
| Maintenance and hosting | 90 to 180 per month | Updates, backups, security, small edits |
| Photo shoot of team and equipment (GNSS, total station) | + 600 to 900 | Builds credibility with developers |
The full budget for a serious project is therefore EUR 6,600 to 12,800 excl. VAT in year one, maintenance included. Below EUR 3,000 you usually get a generic template with no trade content, which ranks for no local query.
The geolocated quote module: why it changes profitability
A poorly qualified boundary request costs 15 to 25 minutes of admin time: call back, ask for the exact address, the folio number, the county, the urgency. The quote module collects this online, shows the plot on a map and classifies the job (boundary agreement, subdivision for building, topographic plan, multi-unit development survey).
| Indicator | Standard contact form | Geolocated quote module |
|---|---|---|
| Data collected | Name, email, free text | Address, plot, mission type, deadline, role (seller, solicitor, developer) |
| Qualification time per request | 15 to 25 min | 3 to 5 min |
| Share of out-of-area requests | 20 to 30% | Under 5% (filtered by area) |
| Conversion to signed quote | 18 to 25% | 30 to 40% |
| Average response time | 48 to 72 h | Under 24 h |
| Development cost | Included | + EUR 1,200 excl. VAT |
Solicitors and developers particularly value being able to attach a map or deed with the request. It is also an image argument: the firm looks organised before the first meeting.
Local SEO or Google Ads: where to put the acquisition budget
Across Dublin and its commuter belt (Swords, Lucan, Dún Laoghaire, Naas), queries such as "land surveyor Dublin", "boundary survey" and "site subdivision" generate modest but highly qualified volume. Cost per click on Google Ads runs around EUR 2.50 to 4, which gives a cost per lead of about EUR 80. Well executed local SEO brings the cost per lead to around EUR 35 after 6 to 9 months.
| Lever | Monthly budget | Leads per month (estimate) | Cost per lead | Time to effect |
|---|---|---|---|---|
| Google Ads only | EUR 800 | 10 | EUR 80 | Immediate |
| Local SEO (content + Google profile) | EUR 350 | 10 after 6 months | EUR 35 | 4 to 9 months |
| Ads then SEO mix | EUR 600 | 12 to 15 | EUR 40 to 50 | Gradual |
| Solicitor word of mouth only | EUR 0 | Variable | EUR 0 | Not controllable |
| Paid directories | EUR 100 to 200 | 1 to 3 | EUR 60 to 150 | Fast but capped |
The most common strategy: 3 months of Google Ads to start the flow, then a gradual shift to SEO once the service pages are indexed.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Claire, managing partner of an 11 person land surveying firm in Dublin, invests EUR 7,800 excl. VAT in a 10 page site with a geolocated quote module, then EUR 120 per month in maintenance. Before the redesign, the firm received 6 web requests per month, 25% of them signed. After 8 months, the site generates 14 requests per month converted at 35%, roughly 5 signed jobs versus 1.5 before. With an average ticket of EUR 1,400 excl. VAT per boundary or subdivision job, the gain is about EUR 4,900 excl. VAT in monthly revenue. The full project (7,800 + EUR 1,440 annual maintenance) pays back in just over 2 months at cruising speed.
FAQ
How long does it take to launch a surveying firm's website?
Allow 6 to 8 weeks for an 8 to 12 page site, including 2 weeks of content gathering. The geolocated quote module adds about 1 week of development and testing.
Can the quote module connect to land registry data?
Yes, it can use open mapping data (such as Tailte Éireann map services) to show the plot from an address. This connection is included in the EUR 1,200 excl. VAT range for standard use.
Should we display boundary survey prices online?
Showing a range (for example "boundary survey from EUR 900 excl. VAT") filters out casual requests and lifts conversion by 5 to 10 points in our experience. The final price is still set after reviewing the file.
What does maintenance at EUR 90 or 180 per month include?
At EUR 90: hosting, security updates and daily backups. At EUR 180: in addition, 2 hours of edits per month and a quarterly SEO ranking report.
Can we keep our current domain name?
Yes, the domain is transferred or repointed with no downtime, with 301 redirects to preserve the ranking of old pages. This migration is included in the package.
Let's scope your project. An 8 to 12 page site, geolocated quote module and local SEO across Dublin: indicative budget of EUR 6,000 to 10,000 excl. VAT, live in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
