The verdict in three sentences
For a precision machining subcontractor with 40 to 120 staff in Berlin, a B2B website redesign costs EUR 12,000 to 35,000 excl. VAT in 2026 and takes 10 to 16 weeks. The 200 item technical catalogue (about EUR 4,000 extra) is often what brings buyers back, far more than a factory video. With public digitalisation grants that can cover up to 50% and a target of 40% more quote requests within 12 months, the remaining cost pays back on a handful of orders.
Why a 2016 website no longer generates requests
Industrial buyers across Berlin, Brandenburg and the wider DACH region now qualify subcontractors online before any visit. They look for a precise machine park, tolerances, materials, certifications (ISO 9001, EN 9100 for aerospace) and a way to send a STEP drawing. A 2016 site fails on four counts: no proper mobile version, load times above 4 seconds, no content per process and a plain contact form that cannot take a CAD file.
| Criterion | Typical 2016 site | Site redesigned in 2026 |
|---|---|---|
| Mobile load time | 4 to 7 s | Under 2 s |
| Indexed pages per process or material | 0 to 3 | 15 to 40 |
| CAD upload (STEP, DXF, PDF) | No | Yes, up to 50 MB |
| Quote requests per month | 3 to 6 | 8 to 12 targeted |
| Machine park listings | PDF list | Filterable sheets (capacity, stroke, tolerance) |
| English version | Missing or partial | Complete, for European OEMs |
Detailed redesign budget
Price depends mostly on the volume of technical content and integrations. Here is a realistic breakdown (2026 order of magnitude, excl. VAT).
| Item | Range (EUR excl. VAT) | Deliverable |
|---|---|---|
| Audit of the current site and workshops | 1,500 to 3,000 | SEO analysis, sales interviews, sitemap |
| Custom UX/UI design | 3,000 to 7,000 | Desktop and mobile mockups, adapted brand guide |
| Development and CMS | 5,000 to 15,000 | 20 to 40 page site, editable back office |
| 200 item technical catalogue | + 4,000 | Filterable sheets, auto-generated PDF datasheets |
| Second language version | + 1,500 to 4,000 | Technical translation and international SEO |
| CRM connection (HubSpot, Pipedrive) | + 800 to 2,500 | Quote requests pushed automatically |
| Workshop photo and video shoot | + 1,500 to 3,500 | Real images of the machine park |
| Annual maintenance | 1,200 to 3,600 per year | Security, updates, minor changes |
A median project for a 70 person SME lands around EUR 22,000 excl. VAT, catalogue included. On funding, programmes change every year: federal and Länder digitalisation schemes, as well as regional economic development banks, can co-fund digital transformation at up to 50% depending on the current call. Check eligibility before signing the purchase order, as most grants require an application before work starts.
The brief in 8 sections
A clear brief narrows the spread between vendor quotes by 30 to 40%. At minimum it should contain:
- Context and quantified goals (for example, going from 5 to 7 quote requests per month).
- Audiences: buyers, engineering offices, quality managers.
- Target sitemap and number of pages per process.
- Scope of the technical catalogue and source data format (Excel, ERP).
- Integrations: CRM, ERP, email tool.
- Performance, accessibility and security requirements.
- SEO migration plan (301 redirects for every old URL).
- Schedule, budget ceiling and bid scoring grid.
Mini case study
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Thomas, sales director of an 85 person turned parts manufacturer near Berlin, launches a EUR 24,000 excl. VAT redesign including a 200 item catalogue. A regional grant covers 40%, or EUR 9,600, bringing the net cost down to EUR 14,400. The site used to receive 5 quote requests per month. Twelve months after launch it receives 7 (+40%), or 24 extra requests a year. With a 20% conversion rate and an average order of EUR 9,000, that is about EUR 43,000 in additional revenue and EUR 8,600 in gross margin at 20%. The net cost is covered in under 20 months, after which the site keeps working for the company.
FAQ
How long does an industrial B2B website redesign take?
Allow 10 to 16 weeks: 2 to 3 weeks of audit and workshops, 3 to 4 of design, 4 to 7 of development and catalogue integration, then 1 to 2 of acceptance testing. The main source of delay is supplying the technical data.
Can the catalogue be imported from our ERP?
Yes, a CSV export or an API connection can feed the 200 sheets and keep them updated. Automatic synchronisation usually adds EUR 1,500 to 3,000 excl. VAT depending on the ERP.
Will we lose our search rankings during the redesign?
Not if every old URL is 301 redirected and well performing existing content is kept. A temporary 10 to 15% traffic dip in the first 4 weeks is normal before recovery.
Do grants really cover 50% of the project?
Some regional digital transformation schemes cap at 50% of eligible costs, often with a maximum amount. The actual rate depends on company size and the current call, so confirm it before committing spend.
Does a Berlin SME need a second language version?
If more than 15% of your revenue comes from outside Germany or from international groups, yes. A 20 page English or German version costs EUR 1,500 to 4,000 excl. VAT.
Let's scope your project. An industrial website redesign with technical catalogue, CAD upload and a safe SEO migration: indicative budget of EUR 15,000 to 30,000 excl. VAT, delivered in 10 to 16 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
