The verdict in three sentences
On the e-commerce tier, the Kolonell referral partner earns 12% of the sale price the moment a merchant signs their online store. A Growth store at 2,000,000 FCFA earns 240,000 FCFA in immediate commission, and the 5% recurring cut adds on maintenance and SEO. Two sales a month among merchants and creators are enough to clear 700,000 FCFA in monthly income.
Why e-commerce is rich ground
Online commerce is booming in West Africa, driven by mobile money. A merchant already selling on social media loses sales every day for lack of a real cart, Wave and Orange Money checkout, and stock management. That is exactly the argument the partner carries: turn an Instagram page into a store that collects payment automatically.
The ideal target includes market merchants wanting to scale, fashion and craft creators, grocers and produce sellers wanting to deliver, and high-tech resellers. The Kolonell differentiator — native Wave + Orange Money + Stripe integration — closes the sale almost on its own, because it is the number-one pain point for the African merchant.
The average ticket is higher than showcase, so each sale is worth more, but the decision cycle stays reasonable: two to four weeks for a merchant convinced by a demo that collects a real Wave payment in front of them.
The e-commerce commission scale
Three tiers structure the e-commerce line. Here is the commission at 12%, as a 2026 order of magnitude.
| E-commerce tier | Sale price | 12% commission | What's included |
|---|---|---|---|
| Starter | 1,000,000 FCFA | 120,000 FCFA | 50 products, Wave + OM |
| Growth | 2,000,000 FCFA | 240,000 FCFA | Unlimited catalog, Stripe, promos |
| Premium | 4,000,000 FCFA | 480,000 FCFA | PWA, loyalty, multi-currency |
On top comes the 5% recurring cut, which weighs more in e-commerce because maintenance and SEO run heavier (catalog updates, conversion tracking, campaigns).
| Recurring service | Monthly range | 5% commission/month |
|---|---|---|
| Store maintenance | 100,000-200,000 FCFA | 5,000-10,000 FCFA |
| E-commerce SEO | 150,000-300,000 FCFA | 7,500-15,000 FCFA |
| Managed hosting | 25,000-75,000 FCFA | 1,250-3,750 FCFA |
A single Growth client with maintenance and SEO can therefore generate 15,000 to 25,000 FCFA of recurring every month, on top of the initial 240,000 FCFA.
The multi-tier partner program
E-commerce is part of Kolonell's global referral program: showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%. The e-commerce rate is slightly lower than showcase because the ticket is bigger, but the absolute commission is markedly higher: 240,000 FCFA on a Growth store versus 75,000 FCFA on a Growth showcase. For a partner, moving up to e-commerce is the fastest income lever once showcase is mastered.
Lead tracking works identically: timestamped lead, 90-day ownership, Wave or Orange Money payment within 7 days of collection. Production, payment integration and support stay with Kolonell.
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Mini case study
Ibrahim is a cosmetics wholesaler in Dakar and works with dozens of resellers. He becomes an e-commerce partner and sets himself two sales a month.
A typical month: he closes a Growth store (240,000 FCFA commission) and a Premium (480,000 FCFA). Immediate total: 720,000 FCFA. His two clients take maintenance + SEO, i.e. about 22,000 FCFA of combined recurring from the next month. Over a year at this pace, Ibrahim accumulates around twenty active clients and recurring exceeding 200,000 FCFA/month, on top of his sales commissions. His wholesale network becomes a qualified-lead machine.
FAQ
Is the 12% commission calculated on the net or gross price?
It is calculated on the sale amount collected by Kolonell as defined in the partner agreement. On a Growth store at 2,000,000 FCFA, that is 240,000 FCFA.
Do I need to know mobile payments to sell a store?
No. You just explain the benefit — collecting Wave and Orange Money automatically. The Kolonell demo handles the technical proof with a real test payment.
How many contacts to close an e-commerce sale?
As an order of magnitude, count 15 to 30 merchants contacted per signature, a better ratio than average because the need to sell online is strong and concrete.
Is the SEO recurring cut really paid every month?
Yes, as long as the client keeps their SEO or maintenance subscription. You earn 5% every month the client pays, with no duration cap.
Can I sell e-commerce and showcase at the same time?
Yes, and it is recommended. A merchant can start with a showcase then move to e-commerce; you are paid at each step at the corresponding rate.
Let's talk about your project. Become a Kolonell e-commerce partner and earn 12% on every online store signed. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
