The verdict in three sentences
Being a Kolonell referral partner on the showcase-website tier means earning 15% of the sale value the moment a client you introduced signs, without writing a line of code. A Growth sale at 500,000 FCFA earns you 75,000 FCFA immediately, and you keep a 5% recurring cut on the client's monthly maintenance. By focusing on local SMEs — restaurants, clinics, professional practices — four sales a month become a primary income, not just a bonus.
How the referral program works
The principle is simple: you identify a professional who needs a website, you introduce them to Kolonell, and you get paid when the deal closes. You neither build the site nor handle technical support. Your role stops at the introduction and, if you wish, at supporting the client through the decision phase.
The path has four steps. Apply: fill in the partner form and sign a simple agreement setting your rates. Register a lead: submit the prospect's name, contact and need via WhatsApp or the CRM, which timestamps your lead and assigns you ownership for 90 days. Follow-up: Kolonell qualifies, runs the personalized demo and negotiates; you stay informed of the status. Payment: once the client pays the deposit and balance, your commission is calculated and paid via Wave or Orange Money within 7 days.
Lead tracking is what protects the partner. A timestamped, assigned lead guarantees that even if the client takes two months to decide, the commission is yours. That is the difference between a real partner program and a verbal promise.
The showcase commission scale
The showcase tier has three levels. Here is what each sale earns at 15%, as a 2026 order of magnitude.
| Showcase tier | Sale price | 15% commission | Delivery time |
|---|---|---|---|
| Starter (5 pages) | 250,000 FCFA | 37,500 FCFA | 5-7 days |
| Growth (+ blog, analytics) | 500,000 FCFA | 75,000 FCFA | 8-12 days |
| Premium (animations, SEO) | 1,200,000 FCFA | 180,000 FCFA | 12-15 days |
On top of these comes the recurring cut. Showcase maintenance is billed between 50,000 and 200,000 FCFA per month depending on tier; you earn 5% of it.
| Monthly maintenance | 5% recurring commission | Over 12 months |
|---|---|---|
| 50,000 FCFA/month | 2,500 FCFA/month | 30,000 FCFA |
| 100,000 FCFA/month | 5,000 FCFA/month | 60,000 FCFA |
| 200,000 FCFA/month | 10,000 FCFA/month | 120,000 FCFA |
The recurring cut looks modest per sale, but it stacks: each new client adds to the last, and after a year you collect income that lands without any new sale.
Joining the Kolonell partner network
Kolonell pays partners across all four tiers, not just showcase: showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%. Showcase is the best entry point because the sales cycle is short (one to three weeks), the price stays digestible for an SME, and the URL-parameter personalized demo convinces in minutes. A partner who masters showcase can then move up to e-commerce and big-ticket deals.
No diploma or registered company is required to start. A field salesperson, a cybercafe manager, a community manager or a well-connected student can all become partners. What counts is the network and consistent follow-up.
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Mini case study
Fatou is an insurance advisor in Thiès and knows a hundred or so merchants through her job. She becomes a Kolonell partner and sets herself four presentations a month. In a typical month she closes: one Starter showcase, two Growth and one Premium.
Her immediate commissions: 37,500 + 75,000 + 75,000 + 180,000 = 367,500 FCFA in one month. Meanwhile her four clients subscribe to average maintenance of 100,000 FCFA/month, i.e. 5,000 FCFA of recurring each. From month two she adds 20,000 FCFA of recurring, and this base grows with every new sale. By year end, with around thirty active clients, her recurring alone exceeds 150,000 FCFA per month.
FAQ
How long before I get paid after a sale?
The commission is paid within 7 days of the client's full payment (deposit + balance), via Wave or Orange Money. On a partial deposit, a proportional advance may be paid per the agreement.
What if my prospect takes two months to sign?
Your lead is timestamped and belongs to you for 90 days. As long as the signature happens within that window, the commission is fully yours, even after several follow-ups.
Do I have to manage the client after the sale?
No. Kolonell handles production, delivery and support. You can stay in touch to build loyalty and generate more sales, but it is not required.
Can I combine showcase referrals with other tiers?
Yes. One partner can introduce showcase, e-commerce, marketplace and institutional projects, each paid at its rate. Many start with showcase then expand.
Is there a commission cap?
None. The more clients you bring who sign, the more you earn. The recurring cut has no time limit as long as the client stays active.
Let's talk about your project. Join the Kolonell referral program and earn 15% on your first showcase sale. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
