The verdict in three sentences
For a kitchen design company with showrooms in Amsterdam, Amstelveen and Zaandam, a complete Google Business Profile quote comes to roughly EUR 5,870 to 14,790 excluding VAT in year one as a 2026 market ballpark: EUR 1,850 to 4,950 of one off work (audit, setup, photography, tracking) then EUR 335 to 820 a month. The most profitable line is often the least visible one: tracking showroom appointment requests per profile, which shows which showroom turns visibility into signed projects. A quote that lists no working days, no post count and no review collection method should be rewritten before you approve it.
What a kitchen company needs from its Google profiles
A couple renovating in Amsterdam Zuid or a family moving to Amstelveen compares three or four kitchen studios on Google before booking a design session. They look at photos of fitted kitchens, ratings, reviews mentioning installation and after sales service, Saturday hours and whether they can book a design slot online. Property developers check reliability before trusting a supplier with kitchens for 20 or 40 apartments.
Each showroom needs a living profile: photos of kitchens installed locally, regular posts in Dutch (new range, open day, recent project), review replies and a tracked booking link. Review request emails or texts should follow GDPR consent rules as applied by the Autoriteit Persoonsgegevens.
Itemised quote, part 1: one off work
| Line item | Working days | Price (2026 market ballpark) | Expected deliverable |
|---|---|---|---|
| Audit of 3 profiles and local competition | 1 to 2 | EUR 350 to 700 | Written report, rankings by area, fix list |
| Setup: categories, services, products, attributes, Q and A | 1 to 2 | EUR 250 to 700 | 3 consistent, corrected profiles |
| Photo shoot of 3 showrooms (EUR 350 to 800 each) | 1.5 to 3 | EUR 1,050 to 2,400 | 20 to 30 edited photos per showroom |
| Appointment tracking setup | 0.5 to 1 | EUR 200 to 450 | Tracked link per profile, call numbers, dashboard |
| Project gallery from past installs | 0.5 to 1 | Included in setup or EUR 0 to 700 | Before and after sets per showroom |
| Total one off | 4.5 to 9 | EUR 1,850 to 4,950 |
Audit and setup together form the EUR 600 to 1,400 block found in most quotes. Make sure they are not billed twice under different names.
Itemised quote, part 2: monthly costs
| Monthly line | Price (2026 market ballpark) | What to require |
|---|---|---|
| Management of 3 profiles | EUR 250 to 600 | 4 to 10 Dutch language posts a month per profile, hours updates, Q and A |
| Review collection and replies | EUR 60 to 160 | Automatic request after installation, reply within 48 hours |
| Call tracking numbers | EUR 25 to 60 | One number per showroom |
| Activity report | Included | Weekly report per showroom: views, calls, directions, bookings |
| Total monthly | EUR 335 to 820 |
Lines to question before signing
| Wording seen in a quote | Question to ask | Answer to expect |
|---|---|---|
| "Profile activation" | How many posts per month and per profile? | A number, for example 6 |
| "Review management" | Who replies, how fast, in what tone? | Written timeline, policy you approve |
| "Professional photos" | How many, usage rights included? | 20 to 30 per showroom, web and print rights |
| "Reporting" | How often, which metrics? | Weekly, bookings per showroom |
| "12 month commitment" | What do we keep at the end? | Access, photos, data history |
Kolonell's Traffic Engine as a reference
Traffic Engine's public prices are fixed: visibility audit at about EUR 152 (100,000 FCFA), credited against setup if you start within 30 days, setup at about EUR 457, then 12 month plans Présence at about EUR 191, Momentum at about EUR 343 or Flood at about EUR 534 a month. On site photography is not included.
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Illustrative example: Femke, managing director of a kitchen design company with three showrooms around Amsterdam, approves EUR 1,100 for audit and setup, EUR 1,950 for photos (EUR 650 per showroom) and EUR 300 for tracking, so EUR 3,350 one off. She adds EUR 600 a month, or EUR 7,200 over the year. Year one total: EUR 10,550 excluding VAT.
Tracking shows 2 extra showroom bookings a month per showroom. With 25% of projects signed and an average kitchen of about EUR 15,000 including VAT as a ballpark, that is 6 x 0.25 x 15,000 = EUR 22,500 of revenue a month. The weekly report also reveals that Zaandam gets plenty of calls but few bookings: Saturday design slots were full three weeks ahead.
FAQ
What does managing three showroom profiles cost?
As a 2026 market ballpark, EUR 250 to 600 a month for the three profiles plus EUR 60 to 160 for reviews. One off work adds EUR 1,850 to 4,950 in year one.
Is a photo shoot really needed?
Yes for kitchens, where project photos drive the choice. Budget EUR 350 to 800 per showroom once a year.
How many Google posts a month?
4 to 10 per profile per month, in Dutch, featuring real local projects. The same post copied across three profiles does little.
How do we track bookings from Google?
With a tracked booking link per profile and a call tracking number per showroom, about EUR 25 to 60 a month. The weekly report should split them by showroom.
Do developer reviews matter?
Yes, a developer's review on a 30 apartment project reassures other professional buyers. Ask for it at handover.
Get found by the clients searching for you. Start with a visibility audit at about EUR 152 (100,000 FCFA), credited against setup if you start within 30 days, then a Traffic Engine plan sized to your three showrooms, with a weekly report on bookings and quote requests. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
