The verdict in three sentences
For a corporate health check centre near Dublin's Docklands that sells annual screening packages to tech companies, the best Google Maps support in 2026 is a local search specialist who manages the profile, reviews and inquiry tracking, roughly EUR 800 to 2,000 a month for a healthcare focused agency as a 2026 market ballpark. A freelancer at EUR 300 to 800 a month can keep a single profile tidy, but rarely handles category choices or GDPR safe review replies with the care a clinic needs. Judge each option on total cost, ownership of the profile and its ability to turn visibility into meetings with HR and people teams.
What an HR lead looks for on Google Maps
A people operations manager at a tech company in Grand Canal Dock planning annual health checks for 150 staff searches "corporate health screening Dublin", "executive health check Dublin" or "occupational health Dublin 2". They scan the rating, the number of reviews, photos of consulting rooms, opening hours, whether the clinic can see groups in a morning and how fast results come back.
For a centre aiming at 3 to 8 new corporate accounts a year, the Google profile is the first meeting. It should list the right services (executive medical, cardiovascular screening, pre employment medicals, wellness days on site), a precise address with Luas or DART directions and a phone line answered during business hours.
2026 ranking of support types
This ranking compares provider categories, with no named agency. Figures are 2026 market ballparks in Dublin, except the Kolonell row, which uses the public Traffic Engine prices.
| Rank | Support type | Monthly cost | Initial audit | Reversibility | Local support | Best if |
|---|---|---|---|---|---|---|
| 1 | Local search specialist with healthcare experience | EUR 800 to 2,000 | EUR 500 to 1,500 | Good if the profile stays in your name | In person meetings | You target corporate accounts |
| 2 | Kolonell's Traffic Engine | About EUR 191 to 534 on a 12 month plan | About EUR 152 | Good, profile stays yours | Remote, weekly report | You want measured inquiry growth on a lean budget |
| 3 | Freelance local SEO | EUR 300 to 800 | Often free or EUR 300 | Varies | Depends on the person | Single profile, few reviews |
| 4 | General digital agency | EUR 600 to 1,500 | EUR 800 to 2,000 | Medium | Good | You are rebuilding the website too |
| 5 | In house by front desk | Staff time, 3 to 4 hours a week | None | Full | Internal | Someone trained in review replies |
Google Business Profile itself is free. Review management tools have public plan pricing that varies by tier. The real cost is time and method.
Categories, services and reviews: the calls that matter
| Profile element | Recommended choice | Why |
|---|---|---|
| Primary category | Medical clinic or occupational health service, depending on your revenue mix | The primary category carries the most weight |
| Secondary categories | Medical laboratory, general practitioner if on site | Covers close searches without dilution |
| Services | Executive medical, pre employment medical, cardiovascular screen | Matches HR search terms |
| Photos | 15 to 25: reception, rooms, lab, team | Shows you can host a group |
| Hours | Real hours plus corporate slots | Avoids reviews about wrong hours |
| Q and A | Results turnaround, group bookings, company invoicing | Answers objections before the call |
Review replies are the sensitive part. Under GDPR, health data is a special category, and the Data Protection Commission expects care with anything that identifies a patient. A reply must never confirm someone attended or mention a test. Thank them, give a contact for the practice manager and move the conversation offline. Ask any provider for a written reply policy signed off by your medical director.
Mini case study
Illustrative example: Dr Kavanagh, medical director of a health check centre in Dublin 2, currently signs 2 corporate accounts a year. She picks a Traffic Engine plan at about EUR 343 a month for 12 months with a setup of about EUR 457, so around EUR 4,573 in year one.
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A typical account covers 150 employees at about EUR 350 per screen as a ballpark, or EUR 52,500 in revenue. One extra account more than covers the year. The weekly report shows calls, direction requests and form inquiries from the profile, so her team can follow up with HR leads quickly.
FAQ
What does Google Maps support cost for a Dublin clinic?
As a 2026 market ballpark, EUR 300 to 800 a month with a freelancer and EUR 800 to 2,000 with a healthcare focused agency. Initial audits run EUR 500 to 1,500.
Should we pick medical clinic or occupational health as primary category?
Pick the one matching most of your revenue and add the other as secondary. Track calls and inquiries for 3 months before changing it.
How do we reply to a review mentioning a test result?
Never confirm the person is a patient or name a test. Thank them, give a contact and offer a private conversation within 48 hours.
How many reviews should we aim for?
For a centre seeing 300 to 500 people a month, 8 to 15 new reviews a month is realistic. Ask by text after results are delivered, never before.
How long before results show?
Expect 2 to 4 months for a clear lift in local visibility. Corporate deals follow HR budget cycles, often 6 to 9 months.
Get found by the clients searching for you. Start with a visibility audit at about EUR 152 (100,000 FCFA), credited against setup if you start within 30 days, then a Traffic Engine plan sized to your corporate targets, with a weekly report on calls and quote requests. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
