The verdict in three sentences
In Gothenburg, an interior design studio website built by a local agency costs, as a 2026 order of magnitude, between 80 000 and 300 000 SEK (about 7 300 to 27 000 EUR), more if the agency also art-directs the photography. Kolonell builds the portfolio, service pages and a qualified project inquiry at a fixed price: 2 700 EUR, 4 500 EUR or 8 200 EUR, delivered in 3 to 4 weeks for Starter and Growth. The real question for a Gothenburg studio is the Swedish version: Kolonell writes native English or French, Swedish copy is supplied by the studio or quoted separately, and that cost belongs in the comparison.
What do Gothenburg agencies, freelancers and Kolonell charge?
The ranges below are cautious orders of magnitude. They draw on public price sheets from agencies in western Sweden, minimum project sizes shown on Clutch.co profiles, hourly rates published by Swedish agencies (often 1 000 to 1 500 SEK per hour) and rates visible on Upwork. Local prices in SEK with an approximate EUR equivalent (about 11 SEK to 1 EUR).
| Criterion | Gothenburg agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 80 000 to 300 000 SEK (7 300 to 27 000 EUR) | 25 000 to 80 000 SEK (2 300 to 7 300 EUR) | 2 700 EUR / 4 500 EUR / 8 200 EUR, fixed price |
| Swedish copy | Usually included | Depends on the profile | Supplied by you or quoted separately |
| English or French copy | Often an add-on | Rarely | Native copywriting included |
| Project photography | Sometimes arranged | Rarely | Not included: your photos or a local photographer |
| Usual timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Out-of-scope changes | 1 000 to 1 500 SEK per hour | 600 to 1 000 SEK per hour | Quoted before any work |
| Post-launch support | Separate contract | Case by case | 3 months, 6 in Premium |
To be straight with you: for a site written entirely in Swedish, a Gothenburg agency or a good local freelancer has a natural edge, and a freelancer can deliver a decent portfolio for close to our Starter price. What Kolonell adds is a project manager reachable on Gothenburg time (Google Meet calls at your hour, a written update every week), a written fixed price, native English or French copy and the handover of every access, with the domain in your name. The team is based in Senegal (GMT), one to two hours behind Sweden depending on the season. Payment by bank transfer or Wise, 50% at kickoff and 50% on delivery. Details in our international website offer.
What does the site cost over three years?
The table uses the same maintenance assumption on both sides, plus the same photography budget: project images are a studio cost whichever web provider you hire.
| Item over 36 months | Gothenburg agency (mid-range) | Kolonell Growth |
|---|---|---|
| Website build | 160 000 SEK, about 14 500 EUR | 4 500 EUR |
| Maintenance (same assumption) | 110 EUR per month for 33 months, 3 630 EUR | 3 630 EUR, maintenance quoted on request |
| Photography of 4 projects by an interiors photographer | 40 000 SEK, about 3 600 EUR | 3 600 EUR |
| Swedish version | Included | Assumption 1 100 EUR (translator or separate quote) |
| Adding 6 projects to the portfolio | 10 hours at 1 200 SEK, about 1 100 EUR | Quoted upfront, assumption 650 EUR |
| Indicative total | 22 830 EUR | 13 480 EUR |
These amounts structure the comparison; they do not predict an invoice. Ask every provider to fill in the same table, line by line.
What does each package include for a studio?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Portfolio | Up to 6 projects | One page per project with photo credits | Filterable portfolio: apartments, archipelago houses, offices, retail |
| Services | One summary page | One page per service: full design, space planning, colour and materials advice | Services, process and fee models explained |
| Project inquiry | Simple form | Qualified form: floor area, budget, timeline, photos of the space | Separate path per project type |
| Social | Instagram and Pinterest links | Embedded Instagram feed | Instagram, Pinterest and a press page with real publications |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support | 3 months | 3 months | 6 months |
A client area for sharing mood boards and quotes, or a materials selection tool, is a custom application, quoted separately. Galleries ship in WebP or AVIF so they stay fast on mobile.
What Gothenburg clients expect from a studio online
Gothenburg has housing types of its own. The landshövdingehus of Majorna, Kungsladugård or Olivedal, with a stone ground floor and timber upper floors, call for sensitive renovation. New apartments in Lindholmen, Eriksberg and the riverside developments attract automotive and tech professionals, many of them from abroad. Summer houses in the archipelago, on Styrsö, Vrångö or around Marstrand, form a second-home segment. Office and showroom fit-outs for industrial companies complete the picture.
- Projects sorted by type: an owner of a landshövdingehus apartment wants to see a comparable flat, not an office.
- Accurate credits: photographer's name, the studio's role, joiners and partner craftspeople. Check that the photographer's licence covers web use; a licence written for a magazine does not always include it.
- Accurate titles: if a team member holds a professional membership, for instance through Sveriges Arkitekter, state it exactly. If you are unsure about a title, check with the local professional association.
- Languages: Swedish for local clients, English for international residents. French only makes sense if your clientele calls for it.
Compliance, facts only. Swedish studios fall under the GDPR, supervised in Sweden by IMY (Integritetsskyddsmyndigheten). A project inquiry form should stay minimal, and photos of private homes can be personal data (a visible address, faces, identifying objects): blur them and get the owners' written consent. The European Accessibility Act, applicable since 28 June 2025, mainly targets e-commerce and certain services and exempts micro-enterprises providing services; WCAG 2.1 AA remains a sound reference, with alt text on every portfolio image. This is not legal advice.
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Which warning signs should stop you signing?
- A quote silent on language: who writes the Swedish, who writes the English, at what price?
- Stock photos in place of your own projects.
- Uncompressed galleries that load slowly on mobile.
- A domain or hosting account in the provider's name.
- No line on photo credits and licences.
Mini case study
Illustrative example. Elin S. runs a two-person studio in Majorna with one partner, specialising in landshövdingehus and archipelago house renovations. A Gothenburg agency quotes her 180 000 SEK (about 16 400 EUR) over 10 weeks. Kolonell offers Growth at 4 500 EUR in 4 weeks, in English, and Elin has the pages translated into Swedish by an independent translator for about 12 000 SEK (about 1 100 EUR).
Kolonell cost including the Swedish version: 4 500 plus 1 100, so 5 600 EUR. Gap with the agency: 16 400 minus 5 600, so 10 800 EUR, which Elin sets aside for photographing three recent projects and extending the web licence on her older images.
FAQ
How much does an interior design studio website cost in Gothenburg in 2026?
With a local agency, expect an order of magnitude of 80 000 to 300 000 SEK, about 7 300 to 27 000 EUR. A freelancer often charges 25 000 to 80 000 SEK. Kolonell charges 2 700, 4 500 or 8 200 EUR at a fixed price.
Does Kolonell write in Swedish?
No. We write native English or French; Swedish is supplied by the studio or quoted separately before kickoff. In our example, translation comes to about 1 100 EUR.
Does Kolonell photograph our projects?
No, no shoots and no site visits. The studio supplies its images or books an interiors photographer in Gothenburg, a budget to plan in any case, around 10 000 SEK per project in our assumption.
Should we publish our fees?
It is a commercial choice. Many studios explain their billing models (fixed fee, percentage of the budget, hourly rate) and a minimum project budget, which filters inquiries; the page is included from Growth at 4 500 EUR.
What happens after the 3 months of support?
Maintenance is quoted on request. The domain and every access are in your name from delivery, so you can hand ongoing work to a Gothenburg provider if you prefer.
Let's scope your project. Send us your list of photographed projects, your services and the language of your copy, and we will come back with a fixed-price package and a launch in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
