The verdict in three sentences
For an interior design studio in Amsterdam, a portfolio website from a local agency usually lands between 6 000 and 35 000+ EUR depending on scope, while a freelancer sits around 2 500 to 9 000 EUR. Kolonell delivers a comparable studio site for 2 700 EUR (Starter), 4 500 EUR (Growth) or 8 200 EUR (Premium), with a project manager on Amsterdam hours and the domain registered in your name. The deciding factor is rarely the build price alone: it is the quality of the project photography, how easily you can add new projects, and what the site costs you over three years.
What do Amsterdam agencies and freelancers charge for an interior design site?
The ranges below are a 2026 ballpark, built from the public rate cards some Dutch agencies publish, minimum project sizes shown on Clutch.co agency profiles, and freelance platform rates (Malt, Upwork). Hourly rates for Dutch digital agencies are commonly published in the 90 to 150 EUR range. Your quote will vary with the number of templates, the CMS, the photography workflow and the languages.
| Option | Typical 2026 ballpark | Delivery | What is usually included | Support after launch |
|---|---|---|---|---|
| Amsterdam branding and web agency | 12 000 to 35 000+ EUR | 8 to 16 weeks | Art direction, custom design, CMS, often brand work | Retainer, quoted monthly |
| Amsterdam mid-size web agency | 6 000 to 15 000 EUR | 6 to 10 weeks | Template-based design, CMS, basic SEO setup | Often paid hours |
| Freelance designer or developer | 2 500 to 9 000 EUR | 4 to 12 weeks | Design or build, rarely both at senior level | Depends on availability |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Compact studio site, portfolio, contact form, native English copywriting | 3 months included |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | Full portfolio with project pages, services, journal, analytics | 3 months included |
| Kolonell Premium | 8 200 EUR | 4 to 6 weeks, schedule written at kickoff | Advanced animations, bilingual site, deeper SEO structure | 6 months included |
A high agency quote is not automatically wrong. If you need a full rebrand, a printed lookbook and a photo shoot coordinated by the same team, the top of the range can be justified. If your brand already exists and you mainly need a fast, elegant portfolio that wins briefs, you are paying for capacity you will not use.
What does an interior design studio site actually need in Amsterdam?
Your clients are homeowners in the canal belt and Oud-Zuid, developers, hospitality groups and a large expat population who often brief in English. The site has to sell taste first and process second.
- Project pages with large, fast-loading images (WebP or AVIF), a short brief, the constraints of the space and the materials used.
- Services by type: residential renovation, hospitality, workplace, styling, full turnkey.
- A clear process with phases and what the client receives at each step.
- An enquiry form that asks for budget range, surface area and timeline, so you qualify leads before the first call.
- English and Dutch: Kolonell writes natively in English and French. Dutch copy is supplied by you or quoted separately as translation.
- Credits and permissions: photographer credits, consent from homeowners for published interiors, and image rights for supplier products.
On compliance, a studio site collects personal data through forms and analytics, so the GDPR applies, together with Dutch national rules. In practice: a short form, a privacy notice, consent before non essential cookies, and a processor agreement with your hosting and form providers. The European Accessibility Act has applied since 28 June 2025 to certain services; a portfolio site is not always in scope, but building to WCAG 2.1 AA is the sensible reference. This is not legal advice: check your obligations with a qualified adviser.
What does each option cost over three years?
The build is only part of the bill. Hosting, updates and small changes add up. The table uses prudent assumptions, not quotes.
| Cost line (3 years) | Local agency (mid scope) | Freelancer | Kolonell Growth |
|---|---|---|---|
| Initial build | 12 000 EUR | 5 000 EUR | 4 500 EUR |
| Hosting and licences (assumed) | 900 EUR | 900 EUR | 900 EUR |
| Maintenance and small changes (assumed) | 3 600 EUR | 2 400 EUR | Quoted after the 3 included months, same 2 400 EUR assumed |
| Adding new projects | Often billed per change | Depends on CMS | You publish them yourself in the CMS |
| Ownership of domain and access | Check the contract | Check the contract | Domain in your name, all access handed over |
| Estimated 3-year total | 16 500 EUR | 8 300 EUR | 7 800 EUR |
The gap between a freelancer and Kolonell is small on paper. The difference lies in continuity: a project manager reachable on Google Meet at a time that suits you, a written weekly update, and copywriting included rather than left to you.
How do you compare quotes without getting burned?
| Question to ask | Good answer | Red flag |
|---|---|---|
| Who owns the domain and hosting? | Registered in the studio's name | Registered by the agency, transfer fee later |
| Can I add a project myself? | Yes, with a short training | Every update goes through a ticket |
| Is copywriting included? | Yes, or priced separately | You are expected to write everything |
| How are images optimised? | Automatic compression and modern formats | No answer, 8 MB hero images |
| What happens after launch? | Defined support period | Nothing written down |
| How is payment staged? | Milestones, for example 50 % and 50 % | 100 % upfront |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
At Kolonell, payment is by bank transfer or Wise, 50 % to start and 50 % at delivery. Custom features such as a client portal or a mood board tool are quoted on request, and so is any ongoing search work. As real references, Kolonell has built the bilingual EN/FR site of TR Signing Group, a notary and apostille service in New Jersey, and the trilingual site of Orven Properties, an off-plan real estate advisory in Dubai. You can see the full scope on our international website offer.
Mini case study
Illustrative example, fictitious: Sanne runs a four-person interior design studio in De Pijp. She receives an Amsterdam agency quote of 14 000 EUR plus a 120 EUR monthly retainer, and a Kolonell Growth proposal at 4 500 EUR. Over three years, the agency route costs 14 000 + (120 x 36) = 18 320 EUR. The Kolonell route costs 4 500 EUR plus hosting and maintenance after the third month; if she budgets the same 120 EUR per month from month 4, the total is 4 500 + (120 x 33) = 8 460 EUR. The difference, about 9 860 EUR, pays for a professional photo shoot of her next three projects, which will do more for her enquiries than any extra animation.
FAQ
How much does an interior design website cost in Amsterdam in 2026?
As a 2026 ballpark, local agencies quote 6 000 to 35 000+ EUR and freelancers 2 500 to 9 000 EUR. Kolonell offers 2 700, 4 500 or 8 200 EUR depending on the tier.
Can the site be in Dutch?
Yes. Kolonell writes natively in English and French; Dutch content is supplied by you or quoted separately. A bilingual EN/FR site is available from the Premium tier at 8 200 EUR.
How long does it take?
Starter and Growth are delivered in 3 to 4 weeks. Premium usually takes 4 to 6 weeks, with the schedule written at kickoff.
Can you build a client area to share mood boards?
A private client area is a custom application, quoted on request. Many studios start with a Growth site at 4 500 EUR and add the portal later.
Do I need to be in Amsterdam for meetings?
No. Your project manager runs Google Meet calls at a time that suits you and sends a written weekly update, so a 3 to 4 week project stays on track remotely.
Let's scope your project. Tell us how many projects you want to showcase and your target launch date, and we will propose the right tier with a fixed price in EUR. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
