Interior design in Dakar is a trust market: clients don't sign 3-15M FCFA with a stranger. A strong digital portfolio does 70% of the selling before the first meeting, and filters out non-solvent projects that drain 20h/week in abandoned quotes.
TL;DR
- A Dakar interior-design project = 3M to 25M FCFA depending on m² + tier (Almadies villa, diplomat flat, corporate offices).
- Clients in this segment only call architects they've stalked for 2-3 weeks on Instagram + site + referrals.
- A site with projects categorised (villa, flat, offices, retail) + transparent process + bracket pricing page = 3x lead → signed-quote conversion.
What a 15M FCFA prospect actually does
Mrs Sarr, 42, CEO of a pan-African pharma company, just bought a 280m² villa in Almadies. Fit-out budget: 18M FCFA. She wants an interior architect. Her steps:
- Instagram: follows 8-12 interior-design accounts Dakar and abroad
- Asks 3 CEO friends: who did they use? → 4 names
- Visits the 4 sites: portfolio quality, style, consistency, process transparency
- Drops 2 (empty sites or Instagram only — "how do they run 15M projects without a pro site?")
- 2 left: books online with the one who has a system. The other takes 3 days to reply, missed.
What belongs on an interior-design site
Portfolio by typology
- Residential villas (with neighbourhood: Almadies, Ngor, Virage, Fann, Mermoz)
- High-end apartments
- Corporate offices (HQs, premium open spaces)
- Retail and hospitality (restaurants, hotels, shops)
- Institutional projects (embassies, BCEAO-style HQs)
Each project: 15-25 photos + 2D before/after plan + summary "3D rendering + execution 2 months + budget". No "hidden price" — show a bracket (e.g. 15M-22M).
Transparent "Our process" page
- Contact + diagnostic meeting (2h, free)
- Creative brief + site visit (paid, 250-500K depending on complexity)
- Concept + mood boards (2 weeks)
- Photorealistic 3D renderings (1 week)
- Detailed furniture + construction + decoration quote
- Weekly site supervision
- Delivery + final styling
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Bracket pricing
- Design support only (plans + 3D + advice): 2M to 5M FCFA by m²
- Design + furniture sourcing: 4M to 10M FCFA
- Design + sourcing + site supervision turn-key: 8M to 25M FCFA
Smart booking
Short form: project type (villa/flat/offices), estimated surface, indicative budget (brackets), desired timing, location. Filters 60% of non-projects before eating time.
What Kolonell delivers for an interior architect
Premium Architect Portfolio Pack: 8-12 page site + categorised portfolio with optimised hi-res visuals + process page + qualified booking + lifestyle/trend blog + Instagram auto-sync integration.
Delivered in 6 to 8 weeks, 1,100,000 to 1,780,000 FCFA. Maintenance 60,000 FCFA/month (includes 1 project added monthly by us).
"Before, I received 40 DMs/month of which 5-10 were serious. Now I get 12 qualified requests via the site, 8 serious, 4 sign. The site divided my qualification time by 4 and tripled my signing rate."
— Interior architect, Almadies Dakar practice
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You're an interior architect in Dakar and your DMs are full but real projects rare?
kolonell.com/en/devis-gratuit — WhatsApp +221 77 596 93 33.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
