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How to Choose the Best Web Agency in Dakar

Mohamed Ba·Fondateur, Kolonell
March 29, 2026
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How to Choose the Best Web Agency in Dakar

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Choosing a Web Agency: A Strategic Decision

There are dozens of web agencies in Dakar, hundreds of freelancers, and thousands of "I build websites" profiles on Facebook. How do you tell the good from the bad? How do you avoid losing your money with a provider who disappears after payment?

This guide gives you concrete criteria for making the right choice.

8 Criteria for Choosing Your Web Agency

1. Look at Their Own Website

This is the number one test: if the agency does not have an impressive website itself, how can it create yours? Check:

  • Is the design modern and professional?
  • Is the site fast on mobile?
  • Is the content well written?
  • Is the contact information clear?

2. Ask to See Previous Work

A good agency has a portfolio of delivered sites. Ask for URLs, visit the sites, test them on your phone. Ask questions:

  • Is this site still live and functional?
  • What results did it generate for the client?
  • Can I contact the client for their feedback?

3. Verify the Technology Used

This is a technical but crucial point:

  • WordPress: common solution, easy to manage, but often slow and vulnerable to hacking if poorly maintained
  • Wix/Squarespace: limited, not SEO-optimized, you do not truly own your site
  • Next.js/React: modern technology, ultra-fast sites, excellent SEO — this is what Kolonell uses
  • Basic HTML/CSS: acceptable for a simple site, but difficult to maintain

4. Understand the Quote

A good quote details EVERYTHING:

  • Number of pages
  • Features included
  • Delivery timeline
  • Number of revisions included
  • What is NOT included (hosting, domain name, content)
  • Post-delivery maintenance cost
  • Payment terms (installments preferred)

Red flag: a vague quote like "Complete website — 500,000 FCFA" with no detail is a scam signal.

5. Check Post-Delivery Support

The site is delivered. What happens next? What if something breaks? What if you want to modify content?

Ask:

  • Is there a maintenance contract?
  • What is the response time for issues?
  • How much do post-delivery modifications cost?
  • Who hosts the site and who controls access?

6. Demand Ownership of Your Site

This is CRITICAL: you must own your website, your domain name, and your hosting. Some providers keep access to make you dependent. At Kolonell, we transfer 100% of ownership to the client.

7. Evaluate Communication

How does the agency communicate during the project?

  • Do they respond quickly on WhatsApp?
  • Do they hold regular check-ins?
  • Do they show project progress?
  • Do they accept your feedback?

Good communication is often more important than technical skill.

8. Compare at Least 3 Quotes

Never sign with the first agency. Request at minimum 3 quotes, compare prices, inclusions, timelines, and technologies. The cheapest is not always the best.

The Contract: What It Must Contain

A professional contract between you and your web agency should include:

  • Exact scope: number of pages, features, deliverables
  • Timeline: intermediate and final delivery dates
  • Intellectual property: you own the code and design
  • Payment terms: installment plan (30-40-30% is standard)
  • Maintenance clause: duration, price, scope of post-delivery support
  • Termination clause: conditions in case of non-compliance

Without a written contract, you have no protection. Always insist on a signed document before the project begins.

Warning Signs

Run if:

  • The agency does not have its own website
  • They cannot show recent work
  • They demand 100% payment upfront
  • They do not mention SEO
  • They do not mention mobile responsiveness
  • They are vague about timelines
  • They do not offer a written contract

Why Businesses Choose Kolonell

Without false modesty, here is what sets us apart:

  • Cutting-edge technology: Next.js, not WordPress — your sites are 3x faster
  • African market specialists: Wave, Orange Money, 3G optimization
  • Verifiable portfolio: all our sites are live and functional
  • Transparent quotes: every line is detailed
  • Full ownership: you own 100% of your site
  • Responsive support: team in Dakar, WhatsApp, under 1 hour response
  • SEO included: because an invisible site is useless
  • Satisfaction guarantee: unlimited revisions until validation

Get Your Free Quote

Compare us with others. We are confident that our quality-price-service ratio is the best on the market.

Get your personalized quote in 2 minutes

Final tip: The best provider is not necessarily the cheapest or the most expensive. It is the one that understands your business goals and commits to results.

Need a professional website?

Kolonell builds websites that attract clients, optimized for the Senegalese market. Free quote in 2 minutes.

Tags:#web-agency#dakar#choosing#guide
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Mohamed Ba

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Senegalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online presence.