Website redesign for an insurance brokerage in Dublin: budget, timeline and risks (2026)

The verdict in three sentences

For an insurance brokerage in Dublin, a 2026 website redesign costs €15,000 to €45,000 at an established local agency, while Kolonell's fixed grid is €2,700 (Starter), €4,500 (Growth) and €8,200 (Premium). The most sensitive point is not design but regulated content: Central Bank of Ireland status disclosure, product pages reviewed against the Consumer Protection Code, and quote request forms that collect the minimum. Once copy is signed off, the redesign is delivered in 3 to 4 weeks, 301 redirects included.

Which signs show the site needs redoing?

Firms in Ballsbridge, the IFSC or Sandyford serve SMEs, professionals looking for professional indemnity cover, and personal lines clients. Their websites have often been built up in layers.

• The regulatory status statement does not appear consistently on every page.
• The quote form asks for information the broker does not need at first contact (full date of birth, detailed claims history).
• Product pages implicitly promise "the best premium" or savings.
• The site is hard to use on mobile, although SME owners often request a callback from their phone.
• Information documents (terms of business, privacy notice) are old PDFs nobody updates.

What budget should you plan in Dublin?

2026 ballpark, based on typical agency quotes and public agency rate pages.

Every tier includes a project manager reachable on Irish time, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. Everything is detailed on the international offer.

What stays on quote: a client area with policy documents, connection to your broker management system, online comparison or rating tools, and search work beyond the migration.

Three-year cost

Maintenance figures are market assumptions, not Kolonell prices.

What is the timeline, phase by phase?

Regulatory review is what most often stretches the schedule. Book it into your compliance officer's diary before signing.

Which risks matter, and how do you manage them?

• Ranking loss. Pages such as "professional indemnity Dublin" or "SME fleet insurance" often drive most enquiries. Page-by-page 301 redirect map, then weekly crawl error checks for two months.
• Regulated content. Every product page, sales argument and status statement goes through your compliance officer before go-live. The Consumer Protection Code requires, among other things, that information be clear and not misleading; stay factual.
• Quote forms. Under GDPR, collect only what the first conversation needs: name, contact details, type of cover, company size. Claims details and documents are requested later through a secure channel. The Data Protection Commission is the competent authority in Ireland.
• Documents and links. Terms of business and the privacy notice are migrated, dated and linked from every form.
• Downtime. DNS switch in the evening, old site kept for 30 days.
• Accessibility. The European Accessibility Act widens requirements for certain consumer services; aim for at least WCAG 2.2 AA and check your scope with your adviser.

This is not legal advice.

As a method reference, Kolonell built the website of TR Signing Group, a signing services company in New Jersey: the same logic of clear service pages and lean forms for a professional services business.

Mini case study

Illustrative example: Ciarán, partner at "Merrion Gate Brokers", a fictional 7-person brokerage in Ballsbridge, receives a quote of €32,000 over 14 weeks. He picks Kolonell Growth at €4,500 and hands the regulatory review to an independent adviser (third-party cost, approx. €1,500). External total: €6,000, which is €26,000 less. He cuts his quote form from 14 fields to 6. The online rating tool he has in mind stays on quote for a second phase.

Questions to ask your provider

• Who writes the 301 map, and for how many weeks do you monitor Search Console?
• How is the regulatory status statement handled on every template?
• Which fields does the quote form collect, and where is the data stored?
• Are the domain and hosting in our name?
• What does maintenance cost after the 3 included months? At Kolonell, it is on quote.

When is a local agency the better fit?

If you want an online rating tool connected to several insurers, a full client area or in-person support on brand strategy, a Dublin agency specialising in financial services will be more relevant. Kolonell suits you when you need a clear site, sound on substance thanks to your internal review, delivered fast at a fixed price. Request a free quote to compare.

FAQ

How much does a broker website redesign cost in Dublin?

As a 2026 ballpark, €15,000 to €45,000 at a specialist agency. At Kolonell, €2,700, €4,500 or €8,200 depending on the tier.

Can the site show premiums or savings?

Better not: promising a premium or a saving risks misleading content. Describe the cover and how you shop the market, reviewed by compliance, which often takes 2 to 5 days.

What should the quote form collect?

The minimum useful for first contact, often 5 to 7 fields. Claims details are requested later through a secure channel.

How long does the redesign take?

3 to 4 weeks at Kolonell once content is approved. Local agencies often quote 10 to 16 weeks.

Is a client area included?

No, the client area and broker system connection are on quote. The €2,700 to €8,200 tiers cover the public website.

Let's scope your project. Send your current site and product lines: we will price the tier, the migration and a 3 to 4 week schedule. See the international offer or request a free quote: detailed reply within 48 hours.