Insurance brokerage website cost in St Peter Port, Guernsey: local agencies vs Kolonell (2026)

The verdict in three sentences

In St Peter Port, Guernsey, a Bailiwick agency charges for an insurance broker's website, as a 2026 order of magnitude, between 5 000 and 25 000 GBP, and more if the project touches a client portal or integration with broking software. Kolonell builds brokerage websites at a fixed price: 2 300 GBP, 3 900 GBP or 6 900 GBP, with native copywriting, pages per line of risk and qualified quote requests for pleasure craft, valuables and island businesses. For a firm that has just been acquired by a group, the decision is as much about preserving local identity and the GFSC statements as about price.

Acquired by a group: what should the new website do?

Acquisitions of independent firms by British broking groups have become common in the Channel Islands. After the deal, three options appear: fold the firm into the group's website, leave the old site as it is, or build a local site that follows the group's brand guidelines. The first often erases what made the firm valuable to clients in St Peter Port, Guernsey: familiar names, a seafront address, a recognised specialism. The second leaves regulatory statements and contact details online that are no longer accurate.

A well-built local site should therefore:

• Explain the change: who the new shareholder is, and what stays the same for policies in force.
• Feature the local team, its specialisms and its authorisations.
• Show the right statements: licensed entity, licence number, complaints procedure, link to the group.
• Follow the group's brand guidelines (logo, typography, shared statements) without losing the local tone.

What do Bailiwick suppliers charge?

Cautious, unofficial ranges drawn from public price guides of agencies in Guernsey and the Channel Islands, minimum project sizes visible on Clutch.co, published day rates (often 500 to 750 GBP a day) and freelance profiles on Upwork and PeoplePerHour.

What Kolonell does not do: no meetings in your Le Pollet office, no on-site photos or video; you book an island photographer. The project manager holds Google Meet calls at your hours and sends a written update every week; the team is in Senegal on GMT, the same time as Guernsey in winter and one hour apart in summer. Payment by bank transfer or Wise, 50 % at kick-off, 50 % on delivery. Terms are detailed on our international offer page.

What is specific about broking in Guernsey

Guernsey is known as one of the leading captive insurance domiciles in Europe, with many captive managers and insurance-linked securities activity. That is a different business from retail and commercial broking: if your firm does not manage captives, the site should not suggest otherwise. A local broker's clients are more likely to be owners of boats moored in St Peter Port or Beaucette, high-value homes, second homes on Alderney and Sark, classic cars, financial services firms (professional indemnity, D&O, cyber) and a fabric of shops, hotels and horticultural growers. Winter storms and water damage on the coast weigh on home and marine cover.

Compliance, kept factual: insurance intermediaries in the Bailiwick are licensed and supervised by the Guernsey Financial Services Commission (GFSC); the site should state the licensed entity and the complaints procedure. The Data Protection (Bailiwick of Guernsey) Law 2017 governs form data, overseen by the Office of the Data Protection Authority. Aiming for WCAG 2.2 AA remains good practice. After an acquisition, have the statements approved by the group's compliance team. This is not legal advice.

What each package includes

A client portal, instant quoting or a connection to the group's broking software (Acturis, Open GI or another) is a custom application, quoted separately. Ongoing SEO is also quoted separately.

The three-year bill

Kolonell maintenance after the support period is quoted separately: same assumption on both sides.

This table is for comparing quotes line by line; it does not claim to predict the real invoice.

Questions to ask every supplier

• Who holds the domain: the local entity, the group or the agency?
• How are the group's brand guidelines applied, and who signs off?
• Are old addresses redirected so you do not lose clients searching for the former name?
• Does the quote form stay minimal, without asking for detailed asset values?
• Are insurer logos permitted by your agreements?

Mini case study

Illustrative example. Mark L. runs a five-person firm in St Peter Port, Guernsey, specialised in pleasure craft, classic cars and homes on Alderney and Sark. The firm has just been acquired by a British group. The group offers to fold it into its own website; Mark prefers a local site in the group's colours. An island agency quotes 14 000 GBP. Kolonell proposes Growth at 3 900 GBP, group brand guidelines and the "new shareholder" page included.

With the same maintenance assumption (95 GBP a month over 33 months, so 3 135 GBP on each side), the three-year total is 17 135 GBP with the agency and 7 035 GBP with Kolonell. The group's security requirements (hosting, access management) are written into the brief in the first week.

FAQ

How much does an insurance broker's website cost in St Peter Port in 2026?

As an order of magnitude, 5 000 to 25 000 GBP with a Guernsey agency and 1 800 to 5 500 GBP with a freelancer. Kolonell offers 2 300 GBP, 3 900 GBP or 6 900 GBP at a fixed price.

Can you follow our new group's brand guidelines?

Yes, the guidelines (logo, colours, typefaces, shared statements) are included in the quoted scope. Allow one or two approval rounds by the group's marketing team.

Should the site mention captives?

Only if your firm actually carries out that activity. A page that mentions it without basis would be misleading; we write from your real authorisations, usually across 5 to 8 line pages.

How do we handle the firm's former name?

Old addresses are redirected to the new pages and a page explains the change. Existing pages are listed in the first week.

How long until the site is live?

3 to 4 weeks on Starter and Growth, then 3 months of support; on Premium, a written plan at kick-off, usually 4 to 6 weeks, and 6 months of support.

Let's scope your project. Send us your lines of cover, your group's brand guidelines and your current site: we will reply with a fixed-price package and a launch in 3 to 4 weeks. Request your free quote or see the international offer.