The verdict in three sentences
In Gibraltar, an insurance brokerage website built by a local agency costs, as a 2026 order of magnitude, between 3 500 and 15 000 GBP, while studios across the border on the Costa del Sol and freelancers on the Rock can deliver a simple site for less than Kolonell's Starter price. Kolonell charges a fixed 2 300 GBP, 3 900 GBP or 6 900 GBP for line-of-cover pages, broker profiles and qualified quote request forms, with native English copy written for a regulated business and a named project manager. Whether that is worth it depends on how much copywriting, structure and compliance wording you want done for you, and on the three-year cost rather than the build price alone.
How do Gibraltar agencies, Spanish studios and Kolonell compare on price?
The ranges are cautious and unofficial. They draw on public price pages of Gibraltar and Andalusian agencies, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 50 to 85 GBP an hour in Gibraltar, lower in Spain) and freelance profiles on Upwork and Malt. The Gibraltar pound is at par with sterling; euro figures are converted at roughly 0.85 GBP per EUR.
| Criterion | Gibraltar agency | Freelancer on the Rock | Costa del Sol studio | Kolonell |
|---|---|---|---|---|
| Brokerage site, 2026 order of magnitude | 3 500 to 15 000 GBP | 1 000 to 4 000 GBP | 2 500 to 10 000 EUR (about 2 100 to 8 500 GBP) | 2 300 GBP / 3 900 GBP / 6 900 GBP, fixed |
| Native English copy for financial services | Usually | Varies | Varies, often written in Spanish first | Included |
| Face-to-face meetings on Main Street | Yes | Yes | Border crossing | No, Google Meet calls |
| Spanish version | Often in-house | Varies | Easy | Supplied by you or quoted separately |
| Usual timeline | 6 to 10 weeks | 3 to 8 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Support after launch | Retainer | Case by case | Retainer | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Check the contract | Domain in your name, all access handed over |
Be clear-eyed about this: if you only need five pages and you already have strong copy, a good freelancer in Gibraltar or a studio in Sotogrande or Marbella can be cheaper than us. Kolonell earns its fee on the writing, the page structure for each line of cover, a fixed price agreed in writing and a full handover of access. We do not photograph your team or visit your office. Our team works from Senegal (GMT), one hour behind Gibraltar in winter and two in summer, so calls sit comfortably in your morning or afternoon. Payment is by bank transfer or Wise, 50 % at kick-off and 50 % at delivery. Details are on our international website offer.
What does each package cover for a Gibraltar broker?
| Item | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Lines of cover (motor, home, marine, commercial, cyber) | One services page | One page per line | Pages per line and per client segment |
| Quote request | General form | Form per line, minimal fields | Per-line journey plus appointment booking |
| Cross-border explanations | One FAQ block | Dedicated page | Page plus per-line notes |
| Team | Team page | Profile per broker | Detailed profiles, languages spoken |
| Claims process | Insurer numbers | Step-by-step page | Guide per line, links to insurer portals |
| Regulatory and complaints page | Footer | Dedicated page | Dedicated page plus per-product notices |
| Migration of old domains (redirects) | One domain | Up to two | Planned in writing |
An online quote engine, a client area with policy documents or an integration with your broking system (Acturis or Open GI are common examples) are custom applications, quoted separately. Ongoing SEO is quoted on request as well.
What will you spend over three years?
Both columns share the same maintenance assumption, since Kolonell maintenance after the support period is quoted on request.
| 36-month item | Gibraltar agency, mid-range | Kolonell Growth |
|---|---|---|
| Website build | 7 500 GBP | 3 900 GBP |
| Maintenance (identical assumption) | 70 GBP a month over 33 months, 2 310 GBP | 2 310 GBP, quoted on request |
| Hosting | 25 GBP a month, 900 GBP | 900 GBP |
| Spanish version of six key pages (identical, by a translator) | 900 GBP | 900 GBP |
| Compliant forms tool (identical) | 30 GBP a month, 1 080 GBP | 1 080 GBP |
| Indicative total | 12 690 GBP | 9 090 GBP |
Against a 3 000 GBP freelancer build, the gap shrinks to a few hundred pounds or reverses. That is why the scope sheet matters more than the headline price.
What makes broking in Gibraltar different online?
The Rock packs a lot of insurance activity into a small territory. Alongside insurers and insurance managers that write business into the UK and elsewhere, local brokers serve residents, thousands of cross-border workers who commute from Spain, online gaming and fintech companies, port and marine businesses around the bunkering trade, and yacht owners berthed at Ocean Village or Queensway Quay.
- Motor and cross-border clarity: many clients drive into Spain every day; a plain-English page on how cover works on both sides of the frontier answers the most common phone question before it is asked.
- Commercial lines for regulated firms: gaming operators and fintechs look for professional indemnity, D&O and cyber, and expect a broker who speaks their language.
- Marine and high-value homes: pleasure craft, apartments with sea views, contents of value.
- Spanish: English is the official language, but a Spanish summary helps with clients who live in La Línea or San Roque. We build the structure; the Spanish text is supplied by you or quoted separately.
Compliance, stated factually. Insurance intermediaries in Gibraltar are authorised and supervised by the Gibraltar Financial Services Commission (GFSC), so your site should show your authorisation status and complaints route. Personal data falls under the Gibraltar GDPR and the Data Protection Act 2004, with the Gibraltar Regulatory Authority acting as data protection regulator. WCAG 2.1 AA is the practical accessibility reference. This is not legal advice.
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Which questions should you ask every supplier?
- Who writes the copy, and has that person written for a regulated financial firm before?
- Is the price fixed, and what exactly triggers an extra invoice?
- How are the old domains redirected if you have merged or rebranded?
- Where is the site hosted, and is there a data processing agreement?
- Will insurer logos appear, and have you checked you may display them?
- Whose name is on the domain at the end of the project?
Mini case study
Illustrative example. Marisa T. and Daniel R. merged their two brokerages into one firm of eight people, focused on commercial lines for gaming and fintech clients plus a marine book. They need a new brand site that absorbs two old domains. A Gibraltar agency quotes 13 800 GBP. Kolonell quotes Premium at 6 900 GBP, with a written plan for the redirects. A translator in the Campo de Gibraltar prepares the Spanish summary pages for 1 200 GBP, on either option.
Build difference: 6 900 GBP. Premium includes 6 months of support, so the shared maintenance assumption covers 30 months at 70 GBP, 2 100 GBP on each side. Three-year totals: 17 100 GBP with the local agency, 10 200 GBP with Kolonell. A freelancer quote of 4 500 GBP would have been cheaper still, but without the copywriting or the redirect plan.
FAQ
How much does an insurance brokerage website cost in Gibraltar in 2026?
As an order of magnitude, 3 500 to 15 000 GBP with a Gibraltar agency and 1 000 to 4 000 GBP with a freelancer. Kolonell charges a fixed 2 300 GBP, 3 900 GBP or 6 900 GBP.
Are Spanish studios cheaper than Kolonell?
Sometimes, yes: a simple site from a Costa del Sol studio can start around 2 500 EUR. Compare who writes the English copy and what the fixed price includes.
Can the site be in English and Spanish?
Yes. We build a bilingual structure; the Spanish text is supplied by you or quoted separately, for example around 900 GBP for six key pages.
How long does a merger rebrand take?
Growth takes 3 to 4 weeks and Premium usually 4 to 6 weeks, with the planning, including redirects of up to two old domains, written at kick-off.
What do we need to provide?
Your brand assets, team photos taken locally, your GFSC status wording and a list of lines of cover. We send a 12-question brief the first week.
Let's scope your project. Send us your lines of cover, your current domains and any rebrand deadline, and we will return a fixed-price package with a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.