The verdict in three sentences
In Brussels, an insurance brokerage website built by a local agency costs, as a 2026 ballpark, between 7 000 and 30 000 EUR, and more with a comparison tool or a custom client area. Kolonell builds the product pages, the personal and business journeys and a qualified quote request for a fixed price of 2 700, 4 500 or 8 200 EUR, delivered in 3 to 4 weeks on Starter and Growth. Compare the 3-year total cost, how languages are handled (French, Dutch, English) and how each quote deals with the intermediary's regulatory disclosures.
This version is written for the English-speaking managers of insurance brokerages in Brussels, many of whom serve the expatriate community around the European institutions and international organisations.
What do Brussels agencies, freelancers and Kolonell charge?
The ranges below are prudent ballparks, not official figures. They draw on public rate cards of agencies in the Brussels region, minimum project sizes listed on Clutch.co profiles, hourly rates published by Belgian agencies (often 75 to 130 EUR per hour) and rates visible on Malt or Upwork.
| Criterion | Brussels agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 7 000 to 30 000 EUR and up | 2 000 to 7 000 EUR | 2 700 / 4 500 / 8 200 EUR, fixed |
| Changes outside scope | Often 75 to 130 EUR per hour | Often 50 to 90 EUR per hour | Quoted before any work |
| Usual timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Product page copy | Often billed separately | Rarely included | Native French or English copy included |
| Dutch version | Often offered, as an extra | Varies | Supplied by you or quoted separately |
| Support after launch | Separate maintenance contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A Brussels freelancer can therefore be cheaper than Kolonell for a small site. The difference lies in included copywriting, a project manager and a price fixed before kickoff. The project manager works in your time zone: Google Meet calls at your hours and a written update every week. The team is based in Senegal (GMT), 1 hour behind Brussels in winter and 2 in summer. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Details are on our international website offer.
Which 3-year total cost should you compare?
The build price is only part of the bill. A brokerage also pays for hosting, maintenance, translation and adding new products. The table uses the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Brussels agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 16 000 EUR | 4 500 EUR |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 110 EUR per month over 33 months, 3 630 EUR | 3 630 EUR, maintenance quoted on request |
| Dutch version (translation) | 1 800 EUR | Same assumption, 1 800 EUR |
| 6 new product pages over 3 years | 6 h at 100 EUR, 600 EUR | Quoted beforehand, assumption 500 EUR |
| Team and office photos | 900 EUR | Local photographer booked separately, 900 EUR |
| Indicative total | 22 930 EUR | 11 330 EUR |
These figures structure the comparison; they do not predict your invoice. Ask every supplier to fill in the same grid and the real gaps show up quickly, especially on the hours billed for adding a page.
What does each Kolonell tier include for a broker?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Product pages | Main families (personal, business) | One page per product (motor, home, liability, fleet, health) | Full structure, segments and trades |
| Quote request | Contact form | Form qualified by product | Journey by segment, attachments |
| About page and disclosures | Included | Included, with intermediary status | Included, detailed by activity |
| Appointment booking | Link to your tool | Embed of your tool | Polished integration |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A premium comparison tool, online pricing or a client area with policy documents is a custom application, quoted on request. So is ongoing search work.
What does a Brussels broker's website need?
A Brussels broker's clients are very varied: families across the nineteen municipalities looking for motor, home and family liability cover, self-employed people and SMEs needing professional liability or fleet insurance, and expatriates from the European institutions and international organisations who want the Belgian system explained in English. Many compare online before calling.
- Factual product pages: what the cover includes, who it is for, which documents to provide. No promise of premiums or payouts.
- A minimal quote request: product, situation, contact details; no online medical questionnaire without a tool suited to health data.
- Languages: French and Dutch for local clients, English for expatriates; the Dutch version is supplied by you or quoted separately.
- Transparency: the insurers you work with, how you are paid, the complaints procedure.
- A Google Business Profile consistent with the site: address, hours, public transport access.
On compliance, the facts only. In Belgium, insurance intermediaries must be registered with the FSMA, which also supervises the conduct rules derived from the Insurance Distribution Directive (IDD); the site must clearly identify the intermediary, its status and its company number, and the exact list of disclosures should be checked with the FSMA and your professional federation. Complaints can be taken to the Ombudsman des Assurances. Prospect data falls under the GDPR, supervised by the Data Protection Authority: minimal forms, a privacy policy, cookie consent. This is not legal advice.
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How do you compare quotes, and which red flags matter?
- A price without a written scope: ask for the list of pages, languages and integrations.
- A domain registered in the supplier's name: it must be in yours.
- No copywriting in the quote: a broker without copy stays stuck for weeks.
- A cheap comparison tool: without real insurer data, it is a regulatory and commercial risk.
- Forms that collect too much (health, income) with no thought given to storage.
- Mandatory long-term maintenance with no way to take back control.
Mini case study
Illustrative example. Marc D., manager of a six-person brokerage in Uccle, works mostly for families and the self-employed, with a growing share of expatriates. A Brussels agency offers 13 500 EUR for a French and English site, in 10 weeks. Kolonell proposes Premium at 8 200 EUR, bilingual FR/EN included, on a written 5-week schedule. Either way, Marc has the Dutch version translated by a translator for 1 500 EUR.
Total: 15 000 EUR with the agency versus 9 700 EUR with Kolonell, a 5 300 EUR gap. The gap is smaller than on a single-language site: Marc weighs it against the benefit of meeting the agency in person, then picks Kolonell for the timeline and the fixed price.
FAQ
How much does an insurance brokerage website cost in Brussels in 2026?
With a local agency, expect a ballpark of 7 000 to 30 000 EUR, and 2 000 to 7 000 EUR with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.
Can the site be in French, Dutch and English?
The bilingual FR/EN site is included in Premium at 8 200 EUR. The Dutch version is supplied by your translator or quoted separately.
Can Kolonell build a premium comparison tool?
A comparison tool or online pricing is a custom application, quoted on request. The Growth tier at 4 500 EUR offers a quote form qualified by product, handled by your team.
Who validates the regulatory disclosures?
You do, with the FSMA and your professional federation as references. Kolonell adds the disclosures and corrections you provide during the 3 to 4 week project.
How is payment handled?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 250 EUR.
Let's scope your project. Send us your products, your client segments and your languages, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
