The verdict in three sentences
A Manchester broker that wants qualified commercial and personal lines enquiries should budget for at least a 10 to 15 page site with a quote funnel per product line, which means roughly GBP 9,000 to 16,000 all in. The budget line that moves revenue is the quote funnel, not the homepage animation. Add GBP 80 to 400 a month for support so forms, call back requests and compliance pages stay accurate.
What a UK broker website has to do in 2026
A broker sells advice and trust, and in the UK that trust is regulated. Every page that promotes a product is a financial promotion, so it must be fair, clear and not misleading. The site needs a status disclosure ("authorised and regulated by the Financial Conduct Authority" with your firm reference number), a complaints procedure with Financial Ombudsman Service details, and a privacy notice that meets UK GDPR. Since the Consumer Duty came into force, your wording also has to help retail customers understand what they are buying, so plain English product summaries are no longer optional.
Commercially, the site must route a fleet or professional indemnity prospect to a different form from a landlord or home insurance prospect, and get a handler on the phone within the hour.
Pricing grid per tier
| Tier | 2026 price (GBP, excl. VAT) | Pages | Timeline | What is included |
|---|---|---|---|---|
| Essential | 4,000 to 7,500 | 6 to 8 | 4 to 6 weeks | Home, commercial, personal, about, complaints, contact, FCA status |
| Growth | 8,000 to 14,000 | 12 to 20 | 6 to 9 weeks | One page per product line, insurer panel, guides, call back |
| Premium | 15,000 to 25,000 | 20 to 40 | 9 to 14 weeks | Sector pages, guided quote journeys, CRM integration |
These are 2026 estimates for an independent Manchester agency. A packaged offer such as Kolonell Premium (EUR 1,200 to 2,300, about GBP 1,050 to 2,000, in 21 to 30 days) can work as a starter site, but you remain responsible for having your compliance officer sign off every financial promotion.
Add ons that change commercial results
| Add on | 2026 price (GBP) | Expected effect |
|---|---|---|
| Single quote form | 600 to 1,200 | Structured enquiries instead of vague calls |
| Quote funnels for 4 to 6 product lines | 1,500 to 6,000 | Right fields: fleet size, turnover, sums insured |
| Call back scheduler | 400 to 1,000 | Handler call within 2 working hours |
| Consumer Duty content review | 800 to 2,500 | Plain English summaries, fewer complaints |
| CRM or broking system integration | 2,000 to 6,000 | Leads land straight in your pipeline |
| Accessibility audit (WCAG 2.2 AA) | 1,000 to 3,000 | Fewer barriers for vulnerable customers |
Recurring costs to add
| Recurring item | 2026 cost (GBP) | Frequency |
|---|---|---|
| Domain (.co.uk) | 10 to 30 | Per year |
| Managed hosting | 300 to 1,200 | Per year |
| Basic support | 80 to 150 | Per month |
| Support with small changes | 150 to 300 | Per month |
| Priority support | 300 to 400 | Per month |
| Paid search management | Budget plus 15 to 20 % | Per month |
Mini case study
Illustrative example: Dan, managing director of a 12-person commercial broker in Manchester city centre, picks the Growth tier at GBP 11,000, adds quote funnels for 5 product lines at GBP 4,000 and support at GBP 200 a month. Year one cost: 11,000 + 4,000 + 2,400 + 600 hosting, so GBP 18,000.
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If his average commission on a small business package is about GBP 1,200 a year (example assumption), 15 new commercial clients from the site cover the investment, a little over one a month.
FAQ
Which pages are mandatory for an FCA-regulated broker?
At minimum a status disclosure with your firm reference number, a complaints page with Financial Ombudsman Service details and a UK GDPR privacy notice. Building them properly adds roughly GBP 500 to 1,500 to the project.
Should we publish premium prices?
Rarely, since premiums depend on risk. A quote funnel per product (GBP 1,500 to 6,000 for the set) captures the right data at first contact.
How long does it take to go live?
From 4 to 14 weeks depending on tier. Compliance sign off typically adds 1 to 2 weeks, so book your compliance officer early.
What support plan do most brokers choose?
The GBP 150 to 300 monthly plan covers updates, backups and small edits. Priority support makes sense if you run paid campaigns every month.
Can we pay in stages?
Yes, 30 to 50 % upfront and the balance at launch is standard practice.
Let's scope your project. Tell us how many product lines you sell and whether your compliance copy is ready, and we will send a costed grid with a launch date. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
