The verdict in three sentences
The institutional pole targets large companies, banks, international NGOs and governments, with budgets from 5,000,000 to 60,000,000+ FCFA. The referral commission is 8% — the lowest in the program — but on these amounts, one contract pays 400,000 to 4,800,000+ FCFA. The cycle is long (2 to 6 months, tenders and multi-level approvals), so a single deal per quarter is enough for a very comfortable income.
Referral scale by institutional tier
The 8% rate is offset by tickets on a completely different scale from the other poles. Here is the 2026 grid.
| Institutional tier | Sale price FCFA | Commission 8% | Sales cycle |
|---|---|---|---|
| Corporate Standard | 5,000,000 – 8,000,000 | 400,000 – 640,000 | 2 – 3 months |
| Corporate Premium | 10,000,000 – 18,000,000 | 800,000 – 1,440,000 | 3 – 5 months |
| Group / Holding | 25,000,000 – 60,000,000+ | 2,000,000 – 4,800,000+ | 4 – 6 months |
A single Group signing at 40,000,000 FCFA pays 3,200,000 FCFA in commission — the equivalent of more than 40 Growth showcase sites. The institutional pole rewards patience and the quality of your relationship network.
Who to approach and with what dossier
You do not sell institutional through cold prospecting: you go through direct relationships and tenders. The price is never displayed — always a "Request a quote" form.
| Target | Entry channel | Key argument |
|---|---|---|
| Large-company CEO | Network, referral | Brand image, content governance |
| CIO / IT | Tender, specifications | Security, compliance, ERP integrations |
| International NGO | Calls for projects, donors | WCAG accessibility, multilingual FR/EN/AR |
| Public institution | Public procurement | Transparency, Law 2008-12 compliance |
| Banking group | Executive relationship | 99.9% SLA, security audit |
Your value as a referral partner: open the door to the right decision-maker and pass on the references and compliance dossier provided by Kolonell (GDPR, WCAG 2.1 AA, Senegalese Law 2008-12). Kolonell takes over the technical and contractual work.
Mini case study
Cheikh, a former banking executive in Dakar, keeps a contact on the executive committee of a pan-African NGO that is redesigning its site. He presents the Kolonell references dossier and positions a Corporate Premium tier at 14,000,000 FCFA (multilingual, compliance, donor portal). The cycle lasts 4 months with two rounds of approval. At signing, his 8% commission is 1,120,000 FCFA. Over the year he targets two to three institutional contracts: at that pace, he exceeds 3,000,000 FCFA in annual commissions without ever touching code.
Joining the Kolonell referral program
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The Kolonell business referral program is open to anyone with a network of decision-makers. Rates: institutional 8%, marketplace 10%, e-commerce 12%, showcase 15% + 5% recurring. On institutional, your role is to open the relationship and secure the first meeting; Kolonell provides the dedicated project manager, the compliance dossier and handles the tender. The commission is paid on collection, installment by installment on large contracts.
FAQ
Why is the institutional rate only 8%?
Because the tickets are the highest in the catalog. On a Group contract of 60,000,000 FCFA, 8% still represents 4,800,000 FCFA, well above any commission from the other poles.
Do you have to handle the tender yourself?
No. You open the relationship and pass on the contact; Kolonell writes the tender response, the technical specifications and runs the weekly reviews.
When is the commission paid on a large contract?
It follows collection. On a Group project paid in several installments (deposit, milestones, delivery), the 8% commission is paid proportionally on each collection.
Can I combine institutional with other poles?
Yes, non-exclusively. Many partners place one large institutional contract per quarter and top it up with 15% showcase sites for a steady flow.
How many institutional contracts per year are realistic?
Two to four for a well-connected partner. With an average commission of 1,000,000 to 1,500,000 FCFA per contract, that is 3,000,000 to 6,000,000 FCFA annually.
Let's talk about your project. Do you have a CEO, CIO or NGO contact? A single introduction can be worth several million FCFA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
