The verdict in three sentences
Staying a solo referral partner means selling one deal at a time; structuring a team turns those commissions into a reseller agency with predictable revenue. The principle: you keep the client relationship and the commercial margin, you subcontract all production to Kolonell. With 3 people and a target of 5 to 10 sales/month, a showcase reseller agency quickly exceeds one million FCFA in monthly margin.
Business model of the showcase reseller
The showcase pole is ideal to start: short cycle (5 to 15 days), accessible prices, high volume. Here is the 2026 reseller margin by tier.
| Showcase tier | Public price FCFA | Subcontract cost | Reseller margin |
|---|---|---|---|
| Starter (5 pages) | 250,000 | ~150,000 | ~100,000 |
| Growth (blog + analytics) | 500,000 | ~300,000 | ~200,000 |
| Premium (anim. + SEO) | 1,200,000 | ~750,000 | ~450,000 |
As a reseller, you bill the public price to the client and pay Kolonell the subcontract rate. The margin is wider than the referral commission (15%) because you carry the relationship and the quote. At 6 Growth sales/month, gross margin is 1,200,000 FCFA/month.
Role breakdown in the team
An effective reseller agency runs on three functions, combined at first if needed.
| Role | Mission | Typical pay |
|---|---|---|
| Founder / business dev | Strategy, key accounts, quotes | net margin |
| Field sales | SME prospecting, mobile demos | 15% of sale price |
| Account manager | Client follow-up, Kolonell production brief | fixed + bonus |
Kolonell remains the invisible production studio: design, development, Wave/OM payments, hosting. You hire no developer, which removes the heaviest fixed cost of a classic agency and secures delivery quality.
Mini case study
Ibrahim, a former telecom sales rep in Dakar, launches his reseller agency with two field salespeople. Target: 8 sites/month, mix of 5 Starter + 3 Growth. Client revenue: (5 × 250,000) + (3 × 500,000) = 2,750,000 FCFA. Kolonell subcontract cost: (5 × 150,000) + (3 × 300,000) = 1,650,000 FCFA. Gross margin: 1,100,000 FCFA/month. After sales commissions (~15% = 412,500 FCFA) and costs, he keeps about 600,000 FCFA/month in net margin from the third month, with no salaried developer.
Relying on Kolonell as production studio
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The Kolonell referral / reseller program lets you start lean. As a pure referral partner: showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%, managing nothing. As a reseller: you bill at public price, pay the subcontract rate and keep the margin and the brand. Most agencies start as referral partners to validate the market, then switch to reseller when volume justifies a team. Kolonell provides demos, quote templates and a standardized production brief.
FAQ
Do you need to hire developers to launch a reseller agency?
No, that is the whole point. Production (design, dev, payments, hosting) is subcontracted to Kolonell. You focus on sales and the client relationship, without the fixed cost of a technical team.
What margin per site as a reseller?
About 100,000 FCFA on a Starter, 200,000 FCFA on a Growth and 450,000 FCFA on a Premium, before sales commissions. The margin is higher than the 15% referral commission.
How many sales per month to target at the start?
A realistic target is 5 to 10 sites/month in the first year with one or two field salespeople. At 6 Growth/month, gross margin reaches 1,200,000 FCFA.
Referral or reseller: where to start?
Start as a referral partner to test your market risk-free, then move to reseller once you generate steady volume justifying a team and client-relationship management.
How to pay field salespeople?
The standard is 15% of the sale price, aligned with the showcase referral commission. A rep who places 5 Growth sites/month earns 375,000 FCFA, which is highly motivating.
Let's talk about your project. Go from isolated referral partner to structured reseller agency, with Kolonell as your studio. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
