The verdict in three sentences
An industrial site is judged not on its design but on its ability to serve technical product sheets and downloadable documentation to resellers and B2B prospects. The structuring choice is static catalogue vs product database: beyond 80 SKUs, the database wins. Budget MAD 120,000 to 350,000, 3 to 5 months, and hosting of MAD 800 to 2,500/month depending on traffic and FR/EN/AR multilingual.
Structure of the industrial brief
The brief must describe product data before aesthetics. A manufacturer that neglects sheet structuring pays for a rebuild 18 months later. Here are the 2026 blocks and their indicative budget.
| Block | Content | Indicative budget |
|---|---|---|
| Product catalogue | Sheets, filters, SKUs, variants | MAD 40,000 - 120,000 |
| Documentation | Technical PDFs, certifications | MAD 15,000 - 40,000 |
| Reseller area | Login, private pricing, orders | MAD 25,000 - 80,000 |
| Multilingual FR/EN/AR | Translation + Arabic RTL | MAD 20,000 - 50,000 |
| Technical SEO & perf | Structure, speed, schema.org | MAD 10,000 - 30,000 |
| Hosting & support | Ops, backups, CDN | MAD 800 - 2,500/mo |
Arabic support requires RTL (right-to-left) display: plan it from the design phase, as retrofitting it doubles the cost.
Static catalogue vs product database
The technical choice, driven by volume and update frequency, is the most decisive of the project. Here is the costed 2026 comparison.
| Criterion | Static catalogue | Product database |
|---|---|---|
| Suited volume | < 80 SKUs | > 80 SKUs |
| Initial cost | MAD 40,000 - 80,000 | MAD 90,000 - 200,000 |
| Updates | Manual, by the agency | Autonomous, by your team |
| Filters & search | Limited | Advanced (facets) |
| Recurring update cost | MAD 500 - 1,500/sheet | included, autonomous |
| Setup timeline | 2-3 months | 3-5 months |
A manufacturer with over 150 SKUs choosing static pays for every product campaign in services: the database pays off in the first year if you update more than 30 sheets.
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Mini case study
Rachid, sales director of an electrical component maker in Casablanca (120 SKUs, 40 resellers), was hesitating between a static catalogue at MAD 70,000 and a product database at MAD 160,000. In static mode, each sheet update cost MAD 900; at 5 revisions a month, that was MAD 54,000 per year. The product database, with autonomous updates, eliminates this cost. Adding a reseller area (MAD 50,000) generating online orders, the initial extra of MAD 90,000 is paid back in about 20 months from update savings alone, not counting the commercial gain of the reseller portal. He chose the database.
FAQ
What budget for an industrial site in Casablanca? 2026 order of magnitude: MAD 120,000 to 350,000 depending on catalogue, reseller area and multilingual. Add hosting of MAD 800 to 2,500/month.
Product database or static catalogue? Beyond 80 SKUs or 30 annual updates, the database is profitable in the first year despite an initial extra of MAD 50,000 to 120,000.
Does Arabic support complicate the project? Yes, RTL display must be designed from the start. Planned upfront, it costs MAD 20,000 to 50,000 with translation; retrofitted, its cost doubles.
What is a reseller area for? It gives access to private pricing, documentation and online ordering. Budget MAD 25,000 to 80,000; it reduces sales calls and speeds re-orders.
How long to deliver an industrial site? 3 to 5 months depending on sheet volume and multilingual. Collecting technical documentation is the main source of delay, often 3 to 4 weeks.
Let's scope your project. Tell us your SKU count, your languages (FR/EN/AR) and your budget (MAD 120,000-350,000): we structure your catalogue and reseller area. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
