The verdict in three sentences
An industrial supplies distributor website in Berlin costs between 9,500 and 21,000 EUR in 2026, with the range driven by the size of the filterable catalogue and the level of ERP integration. The goal is not direct sales but generating qualified price requests from B2B buyers. Budget 6 to 9 weeks of production and 150 to 420 EUR/month in maintenance.
Starter, Growth or Premium: what does each budget cover?
Price depends on the number of references, filters, the multi-product quote request and ERP integration.
| Item | Starter | Growth | Premium |
|---|---|---|---|
| Price | 9,500 EUR | 14,500 EUR | 21,000 EUR |
| Catalogue references | 200 | 1,000 | 5,000+ |
| Filters and search | Basic | Advanced (multi-criteria) | Advanced + datasheets |
| Multi-product quote request | Simple | Quote cart | Cart + client accounts |
| ERP integration | No | CSV import | API sync (stock, prices) |
| Product SEO | Basic | Enhanced | Advanced + category pages |
| Delivery | 6 weeks | 7-8 weeks | 9 weeks |
Catalogue, quote cart and ERP integration
In B2B, the buyer wants to compare technical references and request a price for several products at once. ERP sync avoids double entry.
| Feature | Cost | Estimated impact |
|---|---|---|
| Multi-criteria filterable catalogue | 2,700-5,300 EUR | +buyer experience |
| Downloadable datasheets (PDF) | 1,100-2,700 EUR | +credibility |
| Multi-product quote-request cart | 2,100-4,300 EUR | +30% leads |
| CSV catalogue import | 850-1,900 EUR | Fast updates |
| ERP API sync (stock, pricing) | 3,200-7,500 EUR | -double entry |
Product SEO, content and B2B leads
| Item | 2026 range | Frequency |
|---|---|---|
| Product page structuring (x1000) | 2,100-5,300 EUR | One-off |
| Product SEO and category pages | 2,700-5,300 EUR | One-off |
| Trade/application page copywriting | 160-320 EUR/page | Recurring |
| Maintenance (security, sync, changes) | 150-420 EUR | Monthly |
| Cost of a B2B lead via SEO | 8-25 EUR | Recurring |
Mini case study
Karim, director of a 25-employee industrial supplies distributor in Berlin, invests 14,500 EUR in a Growth site with a 1,000-reference catalogue, a quote cart and CSV import. Before, requests came by phone and fax, poorly structured. Now the site generates 40 multi-product quote requests/month, of which 65% are actionable. At an 18% conversion rate and an average order value of 4,500 EUR, that is about 4.6 orders/month attributable to the site, i.e. 20,000 EUR in extra monthly revenue. Cost per lead works out at about 15 EUR.
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FAQ
How much does an industrial supplies distributor website cost in Berlin in 2026?
Between 9,500 EUR for a small catalogue and 21,000 EUR for a several-thousand-reference catalogue with ERP sync. Most distributors land around 13,500-15,000 EUR.
Should we sell directly online?
Not necessarily: in B2B, a showcase catalogue with a multi-product quote request is often more relevant than direct sales. It respects per-client negotiated pricing.
How do we integrate our ERP?
Two options: a periodic CSV import (850-1,900 EUR) or real-time API synchronization of stock and prices (3,200-7,500 EUR). The choice depends on update frequency.
Is product SEO worth it in B2B?
Yes: buyers search for precise references and applications. A B2B lead via SEO costs 8 to 25 EUR, far below a trade show or paid campaign.
How long does delivery take?
From 6 weeks for a Starter to 9 weeks for a Premium, including catalogue structuring and ERP integration. The number of references drives the timeline.
Let's scope your project. Tell us your number of references, your current ERP and whether you want a multi-product quote-request cart. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
