The verdict in three sentences
In 2026, a B2B industrial manufacturer website in Strasbourg costs between 6,000 and 16,000 EUR depending on the depth of the technical catalogue, multilingual scope and export lead-generation ambition. An industrial site is judged not on design but on the quality of technical information: precise product sheets, downloadable documentation, certifications. Well structured, it becomes a silent international salesperson, active 24/7 in the languages of your target markets.
What a B2B industrial website costs in 2026
Price depends mostly on the number of catalogue references, languages and lead-generation features. Here are 2026 orders of magnitude.
| Package | Price EUR | Content | Timeline |
|---|---|---|---|
| Industrial showcase | 6,000 - 8,500 | Presentation, expertise, contact | 4-6 wks |
| B2B catalogue | 9,000 - 12,500 | + product catalogue + tech sheets + FR/EN | 7-10 wks |
| Premium export | 13,000 - 16,000 | + 3-4 languages + reseller area + leads | 10-14 wks |
| Product configurator add-on | + 2,500 - 6,000 | Guided technical selection | - |
| Secure documentation add-on | + 1,200 - 3,000 | Sheets restricted to pro accounts | - |
Recurring costs to anticipate:
| Recurring item | Annual cost EUR | Note |
|---|---|---|
| Hosting + maintenance | 800 - 2,000 | Security, backups |
| Technical translation | 2,000 - 6,000 | Per added language |
| International B2B SEO | 6,000 - 18,000 | Targeted technical queries |
| Catalogue updates | 1,000 - 3,000 | New references |
Structuring an industrial site that sells internationally
The technical catalogue is the heart: each product has a sheet with dimensions, tolerances, materials and downloadable PDF documentation. That is what an industrial buyer looks for. Multilingual support (FR/EN minimum, often + German for Strasbourg and + Spanish for export) opens markets: a French-only site hits a ceiling. Export lead generation relies on quote-request forms contextualised by product, a reseller area and SEO content on precise technical queries. Finally, highlight ISO certifications and client references: in B2B, proof of reliability beats aesthetics.
Mini case study
Métallo-Rhin, a 45-employee mechanical-parts SME in Strasbourg, invests 12,000 EUR in the "B2B catalogue" package with 120 product sheets, PDF documentation and a trilingual FR/EN/DE version. Before, the French-only site brought 3 enquiries a month, mostly local. A year later, multilingual support and technical SEO generate 14 quote requests a month, 40% from Germany and Benelux. Two new export accounts signed represent 380,000 EUR of annual orders: the site and translation investment pays for itself with the first order.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Is multilingual really profitable for export?
Yes: a French-only site closes the door to international buyers who search in their own language. For Strasbourg, FR/EN/DE is often the minimum base. Budget 2,000 to 6,000 EUR of technical translation per language.
Do we need a detailed catalogue or a simple list?
An industrial buyer demands precise technical sheets: dimensions, tolerances, materials, PDF documentation. That level of detail triggers the quote request, not a marketing list.
Is a product configurator worth the investment?
For high-variability ranges, yes: it guides the buyer to the right reference and qualifies the request. Budget 2,500 to 6,000 EUR, worthwhile if your catalogue is technical and broad.
How do we generate qualified export leads?
Combine product-contextualised quote forms, a reseller area and SEO on precise technical queries in each target language. A documentation area restricted to pro accounts qualifies contacts even better.
What international B2B SEO budget should we plan?
Budget 500 to 1,500 EUR per month depending on the number of languages and markets. B2B technical SEO has a longer cycle but a very high average basket, making it a high-return investment.
Let's scope your project. Tell us your catalogue volume, target languages and export markets — we frame the scope and a budget between 6,000 and 16,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
