The verdict in three sentences
In 2026, a private clinic website in Dakar costs between 1,500,000 and 4,500,000 FCFA (about 2,300-6,900 EUR) depending on services presentation, the physician directory and online booking. The point is not visual dazzle but trust: a patient chooses a clinic on the clarity of specialties, the reputation of practitioners and how easy it is to book. Online booking is the most profitable lever — it fills empty slots and unclogs the phone line.
What a clinic website costs in Dakar in 2026
Scope depends on the number of services, the physician directory and patient features. Here are 2026 orders of magnitude in the Dakar market.
| Package | Price FCFA | Content | Timeline |
|---|---|---|---|
| Reassuring showcase | 1,500,000 - 2,200,000 | Services, team, contact | 3-4 wks |
| Connected clinic | 2,500,000 - 3,500,000 | + physician directory + online booking | 5-7 wks |
| Premium multi-service | 3,800,000 - 4,500,000 | + patient area + FR/EN | 8-10 wks |
| SMS reminder add-on | + 250,000 - 450,000 | SMS gateway integration | - |
| Wave deposit add-on | + 300,000 - 600,000 | Booking with deposit | - |
Recurring costs to plan from the quote:
| Recurring item | Annual cost FCFA | Note |
|---|---|---|
| Hosting + maintenance | 300,000 - 700,000 | Security, backups |
| .sn domain name | 20,000 - 40,000 | Local credibility |
| SMS booking pack | 150,000 - 500,000 | By volume |
| Content updates | 200,000 - 600,000 | New practitioners, news |
What reassures a patient and fills slots
The "our specialties" page must be crystal clear: cardiology, pediatrics, imaging, each with practitioners and hours. The physician directory with photo, credentials and spoken languages humanises the clinic. Online booking with SMS confirmation cuts missed appointments — a costly drain on lost slots. On health data, stay minimal: the site stores no medical records, only booking requests, with an encrypted form, secure hosting and a privacy notice compliant with Senegal's data protection law 2008-12.
Mini case study
Clinique du Plateau in Dakar invests 3,200,000 FCFA in the "Connected clinic" package with a 12-physician directory and online booking. Before, the front desk handled about 40 appointments a day with a 30% empty-slot rate. Three months after launch, online booking brings 18 extra bookings a day, many outside office hours. With an average consultation at 15,000 FCFA, that is nearly 270,000 FCFA of extra daily revenue: the site pays for itself in under three weeks of operation.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Is online booking suited to the Dakar market?
Yes: smartphone and WhatsApp penetration is massive in Dakar. A booking module with SMS confirmation and reminders sharply cuts no-shows and captures patients who do not call during office hours.
Do we need a physician directory?
It is a strong trust differentiator: photo, specialty, credentials and spoken languages reassure the patient. Plan this feature from the "Connected clinic" package.
How do we handle health-data compliance?
The site must never store medical records. It is limited to booking requests via an encrypted form, secure hosting and a privacy notice compliant with law 2008-12 and CDP requirements.
Can we collect a deposit online?
Yes, via Wave or Orange Money: a booking deposit cuts no-shows on specialist consultations. Budget 300,000 to 600,000 FCFA for integration.
How long to appear on Google in Dakar?
With an optimised Google Business profile and well-written specialty pages, first local results appear in 2 to 4 months on queries like "cardiology clinic Dakar".
Let's scope your project. Tell us the number of services and whether you want the physician directory and online booking — we frame the scope and a budget between 1,500,000 and 4,500,000 FCFA. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
