The verdict in three sentences
For a 400-employee industrial company with 3 production sites, a serious corporate website redesign costs EUR 25,000 to 55,000, and most of the gap comes from the number of templates and the product data migration, not the design. A headless CMS (Sanity, Strapi) costs 15 to 25% more to build but halves security incidents and makes the second language easier. The most expensive trap is rushed scoping: every template forgotten during design costs EUR 1,500 to 3,000 as a change request.
Where the EUR 25,000 to 55,000 comes from
A 7-year-old 80-page industrial site usually carries orphan pages, unindexed technical PDFs and hand-entered product sheets. The quote is built line by line.
| Line item | Lean version | Full version | Comment |
|---|---|---|---|
| Scoping workshops (3 to 5 half-days) | EUR 3,000 | EUR 6,000 | Includes audit and interviews with HR, sales, HSE |
| UX and design (12 to 20 templates) | EUR 6,000 | EUR 12,000 | Home, business line, plant, product, careers, news... |
| Front-end and CMS build | EUR 8,000 | EUR 18,000 | Headless: +15 to 25% |
| Migration of 300 product pages | EUR 3,000 | EUR 7,500 | Import script if data is clean, manual entry otherwise |
| Second language (translation + integration) | EUR 2,500 | EUR 6,000 | EUR 0.12 to 0.18 per translated word |
| Migration SEO (301 redirect plan) | EUR 1,500 | EUR 3,000 | Essential to keep traffic |
| QA, accessibility (BITV / WCAG), launch | EUR 1,000 | EUR 2,500 | Partial accessibility audit |
| Total | EUR 25,000 | EUR 55,000 | Excluding on-site photo and video |
Budget an extra EUR 4,000 to 10,000 for a photo and video shoot at the 3 production sites: it is the content that most differentiates an industrial company, and the most often underfunded.
Headless CMS or WordPress: the real comparison for a mid-size company
The question comes up in every tender. It is decided on security, editorial governance and product data reuse, not on trends.
| Criterion | Classic WordPress | Headless (Sanity, Strapi) |
|---|---|---|
| Build cost | Baseline | +15 to 25% |
| Security updates | 20 to 40 plugins to track | Reduced attack surface, static front end |
| Approval workflow | Paid plugin | Native or configurable (draft, review, publish) |
| Product data reuse (PDF catalogue, configurator) | Difficult | Native API |
| Performance (mobile LCP) | 2.5 to 4 s typical | 1.2 to 2 s typical |
| Team autonomy | Very high, familiar interface | High after 1 day of training |
| Annual maintenance | 10 to 12% of build | 8 to 10% of build |
For a company whose product data also feeds the sales catalogue or a distributor portal, headless is the clear choice. For a purely editorial site without structured product data, a well-maintained WordPress remains defensible.
A 4 to 6 month timeline and the classic traps
| Phase | Duration | Common trap |
|---|---|---|
| Scoping and workshops | 3 to 5 weeks | Forgetting HR (employer brand) and HSE (certifications) needs |
| UX, mock-ups, sign-off | 4 to 6 weeks | Too many approvers: limit to 3 people |
| Development | 6 to 8 weeks | Templates added mid-project |
| Migration and translation | 3 to 5 weeks, in parallel | Incomplete product data found late |
| QA and redirects | 2 to 3 weeks | 301 plan done the day before launch |
| Launch and monitoring | 2 weeks | No before/after traffic measurement |
Three traps appear in almost every industrial redesign. First, underestimating product data quality: 20 to 40% of records are often incomplete. Second, starting the second language at the end, which delays launch by 4 to 8 weeks. Third, neglecting redirects, which can cost 30 to 50% of organic traffic within three months.
Mini case study
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Sophie, communications director of a 400-employee metalworking company near Berlin, receives two quotes: EUR 28,000 on WordPress and EUR 41,000 headless with automated import of 300 product pages from the ERP. Over 5 years, WordPress maintenance at 11% costs EUR 15,400 versus EUR 16,400 at 8% for headless. The total gap falls to EUR 14,000. Yet the automated import saves the marketing team 2 days of data entry a month, about 24 days a year valued at EUR 350: EUR 8,400 a year, EUR 42,000 over 5 years. Headless pays off from year two.
FAQ
How much does a mid-size company corporate website redesign cost in 2026?
EUR 25,000 to 55,000 for 80 pages, 12 to 20 templates and a second language. Beyond 20 templates or with a client portal, budgets often exceed EUR 70,000.
Should we run a formal tender?
Above EUR 25,000, consult 3 to 4 agencies with a 10 to 15 page brief. Price gaps regularly reach 50% for the same scope.
What maintenance budget should we plan?
Count 8 to 12% of the initial budget per year, EUR 2,000 to 6,600 for hosting, updates, backups and small changes. Avoid any contract without a committed response time.
Can the old site stay online during the redesign?
Yes, that is standard: the new site is built on a staging environment. The switch takes under an hour if the 301 redirect plan is ready.
Is machine translation enough for the second language?
For technical product pages, machine translation reviewed by an engineer costs 40 to 60% less than human translation. For corporate pages, keep a professional translator.
Let's scope your project. Send us your page, template and product counts, and we will price a redesign between EUR 25,000 and 55,000 over 4 to 6 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
