The verdict in three sentences
For an industrial cleaning group with 900 staff in Miami, the website must serve two very different audiences: facility buyers and job applicants. A dual-path redesign costs roughly 18,000 to 30,000 USD, plus about 4,000 USD for ATS integration and around 250 USD a month for maintenance. Delivered in 9 weeks, it pays back mainly through a lower cost per hire and better-qualified quote requests.
Two audiences, two funnels on one site
The sales director wants bids for industrial plants, offices and healthcare facilities. HR has to absorb about 2,400 applications a year, roughly 200 a month, with high turnover on janitorial roles. Mixing both messages on the homepage loses both audiences.
The right architecture splits them on the first screen with a "Request a quote" button and a "Join our team" button. For clients: pages by sector (food processing, aviation, offices, healthcare), certifications (ISO 9001, ISO 14001, OSHA compliance), service areas across Miami-Dade and Broward, and a three-step quote form (square footage, frequency, time constraints). For applicants: jobs filtered by site and shift, mobile application in under 2 minutes, in English and Spanish, with no resume required for frontline roles.
| Redesign item | Essential version | Full version |
|---|---|---|
| Discovery, sitemap, wireframes | 3,000 USD | 5,500 USD |
| Design and build (25 to 40 pages) | 7,000 USD | 11,500 USD |
| Sector pages and local SEO content | 3,000 USD | 5,000 USD |
| Multi-step quote form and CRM | 2,000 USD | 3,500 USD |
| Careers area with filterable jobs | 3,000 USD | 4,500 USD |
| ATS integration (job feed and applications) | 4,000 USD | 4,000 USD |
| Total | 22,000 USD | 34,000 USD |
The core redesign sits between 18,000 and 30,000 USD; ATS integration is priced separately because it depends on the HR tool already in place.
Recruitment: where the ROI is made
In cleaning services, one applicant in two applies from a phone, often in the evening. Every unnecessary step (account creation, PDF resume, long questionnaire) loses a significant share of applications. ATS integration also removes double entry: jobs are posted once and flow to the site, Indeed and local job boards.
| Metric | Before redesign | Target after redesign (2026 estimate) |
|---|---|---|
| Applications per year | 2,400 | 3,000 to 3,300 |
| Share of mobile applications completed | 45 % | 75 % |
| HR processing time per application | 9 min | 4 min |
| Average time to fill a frontline role | 21 days | 12 to 14 days |
| B2B quote requests per month | 6 | 10 to 14 |
| Annual paid job ad spend | 28,000 USD | 17,000 to 20,000 USD |
JobPosting markup makes listings eligible for Google for Jobs, which reduces reliance on paid job boards. Pages per client site type also improve local SEO on queries such as "industrial cleaning company Miami".
Timeline and maintenance
The 9-week timeline breaks down as follows: 2 weeks of discovery and wireframes, 4 weeks of development, 1 week of ATS integration and testing, 2 weeks of content, QA and launch with 301 redirects. Maintenance at about 250 USD a month covers security updates, daily backups, uptime monitoring and 1 hour of small changes.
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Maria, HR director of a 900-staff cleaning group in Miami, spends 9 minutes on each application, or 360 hours a year for 2,400 files. After the redesign, with pre-filtering by site and shift in the ATS, that drops to 4 minutes: 160 hours, so 200 HR hours saved, about 9,000 USD at a loaded cost of 45 USD an hour. Add 9,000 USD less in paid job ads. On a total project of 26,000 USD (redesign 22,000 USD plus ATS 4,000 USD), payback takes about 17 months, before counting extra B2B contracts from the quote form.
FAQ
Do we need two separate sites, one for clients and one for recruitment?
No, a single domain with two clearly separated paths is enough and concentrates SEO authority. A careers subdomain only makes sense above roughly 150 active openings.
Which ATS should a 900-staff group integrate?
BambooHR, Workable or Greenhouse are common in the US, from 200 to 800 USD a month depending on volume. A standard integration costs around 4,000 USD if the tool has an API or XML feed.
Can people apply without a resume?
Yes, and it is recommended for frontline roles: name, phone, preferred site and availability. This format can lift completed applications by 30 to 60 % based on our 2026 estimates.
How long before the effect shows on B2B quotes?
Allow 3 to 6 months for sector pages to rank. The first quotes through the new form usually arrive within the first month.
Is the 250 USD monthly maintenance mandatory?
It is not imposed, but a site handling 200 applications a month processes personal data and must stay patched and secure.
Let's scope your project. Send us your headcount, client sectors and current ATS: we will price a redesign between 18,000 and 30,000 USD deliverable in 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
