The verdict in three sentences
A hearing aid clinic chain with six outlets in Singapore, including Orchard, Tampines and Jurong East, relies on referrals from ENT doctors and on people searching for a hearing test nearby. To pick a Google listing agency on evidence rather than pitch quality, use a weighted 100 point scorecard built around multi location method, patient review handling and per outlet reporting. Any agency scoring under 70 should not manage six healthcare listings.
Budget frame
| Element | 2026 market ballpark | Comment |
|---|---|---|
| Managing six listings | 900 to 2 400 SGD per month | About 150 to 400 SGD per outlet |
| Initial audit | 1 000 to 2 500 SGD | Duplicates, categories, hours, booking links |
| Patient reviews targeted | 8 to 25 per outlet per year | Simple requests, no incentives |
| Review reply time | Within 48 hours | English and Mandarin, no health details |
| First term | 6 months | With a measured review at the end |
| Reporting | Weekly, per outlet | Calls, directions, booking clicks |
Replies must never confirm or discuss a patient's hearing condition in public. Personal data falls under the PDPA, and healthcare providers in Singapore follow Ministry of Health advertising rules; check the current guidance for your licence type before approving reply templates, and avoid testimonials that make clinical claims.
The 100 point scorecard
| Criterion | Weight | What to check in the meeting | Red flag |
|---|---|---|---|
| Multi location method | 30 points | Plan per outlet, duplicate handling, consistent names and hours | Same template pasted across six listings |
| Patient review handling | 25 points | Request process, approved bilingual reply templates, 48 h SLA | Review packages or generic replies |
| Per outlet reporting | 20 points | Weekly report outlet by outlet | One global number, sent rarely |
| Price transparency | 15 points | Price per outlet, audit priced, written options | Vague bundle, hidden fees |
| Healthcare and PDPA compliance | 10 points | Reply charter, no health data exposed | Unaware of healthcare advertising rules |
Scoring three offers (illustrative example):
| Criterion | Agency A | Agency B | Agency C |
|---|---|---|---|
| Multi location (30) | 23 | 14 | 27 |
| Reviews (25) | 19 | 13 | 21 |
| Reporting (20) | 11 | 7 | 18 |
| Price transparency (15) | 12 | 14 | 11 |
| Compliance (10) | 7 | 4 | 9 |
| Total | 72 | 52 | 86 |
Agency B is out despite the lowest price. A and C pass, and C wins on per outlet reporting.
Where Traffic Engine fits
With Traffic Engine, Kolonell helps chains like yours get found on Google by people looking for a hearing test or hearing aids in their neighbourhood, with a weekly report. Public prices are set in FCFA: visibility audit 100 000 FCFA (about 152 EUR, deducted from setup if you start within 30 days), setup 300 000 FCFA (about 457 EUR), 12 month plans Présence 125 000 FCFA (about 191 EUR), Momentum 225 000 FCFA (about 343 EUR) or Flood 350 000 FCFA (about 534 EUR) per month. Run Kolonell through the same scorecard as everyone else.
Mini case study
Illustrative example: Wei Ling, operations director of a six outlet hearing aid chain in Singapore, picks agency C at 1 600 SGD per month after a 1 800 SGD audit.
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- Six month cost: 1 800 + 6 × 1 600 = 11 400 SGD.
- Goal: 2 more first appointments per outlet per month, 12 across the chain.
- Prudent assumption: 1 in 4 appointments leads to a fitting, with 1 500 SGD margin per fitting.
Monthly gain: 12 ÷ 4 × 1 500 = 4 500 SGD. Over 6 months, 27 000 SGD of margin for 11 400 SGD spent.
FAQ
How much does managing six Google listings cost in Singapore in 2026?
The 2026 market ballpark is 900 to 2 400 SGD per month, plus 1 000 to 2 500 SGD for the audit. That is roughly 150 to 400 SGD per outlet per month.
Why weight multi location method at 30 %?
Poorly coordinated listings compete with each other and split calls. It is the criterion that most affects results in the first 6 months.
How do we reply to a review that mentions hearing loss?
Thank the patient without confirming any condition, and move the conversation to a private channel. Aim to reply to 100 % of reviews within 48 hours, in the reviewer's language.
Should we sign for 12 months?
A 6 month first term is enough to judge the method, with a measured review at the end. A longer term makes sense with weekly reporting and written goals.
What minimum score should we require?
Set the bar at 70 out of 100 and drop any agency scoring under 15 out of 30 on multi location method. These two rules prevent most bad choices.
Get found by the customers looking for you. Start with a 100 000 FCFA (about 152 EUR) visibility audit, then a Traffic Engine plan sized for your six outlets, with a weekly report and more appointment requests: Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
